Lee-Ann Johnstone - Founder of Affiverse

The Affiliate Marketing Podcast

Business EN ↓ 298 episodes

We’re on a quest to help the world do affiliate marketing better. Join your host, Lee-Ann Johnstone, Founder of Affiverse, and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers, and more to discover how digital and affiliate marketing are constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale, and grow a successful affiliate program in this...

Author

Lee-Ann Johnstone - Founder of Affiverse

Category

Business

Podcast website

affiversemedia.com

Latest episode

Jul 8, 2026

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Episodes

OnFolio: The Journey from Affiliate to Investor 18.08.2022

The affiliate marketing podcast is back with another episode and this one is a little different to normal! On this week’s episode, we are joined by Dominic Wells, the CEO and founder of Onfolio.  Dom is responsible for developing and implementing Onfolio’s long term business strategy. He is a serial entrepreneur with more than a decade of experience investing in and building digital businesses. Fo...

An Insider Scoop into Influencer Marketing 11.08.2022

The affiliate marketing podcast is back with another episode that will blow you all away! On this week’s episode, we have the wonderful Ellie Hooper, account director at The Goat Agency. Ellie has over six years' experience working in digital media and advertising at a number of award-winning agencies, spanning a breadth of clients and industry verticals from sports to FMCG to tech.  With an...

Affiliate Pulse on Africa 04.08.2022

If you’ve been following us along this crazy journey, then you’ll know that Thursdays mean one thing... a brand-new episode of the affiliate marketing podcast! On this week’s episode we have our brand-new affiliate marketing manager, Lara Bower. Lara has been in the affiliate space since starting her career in 2016, She has a passion for affiliate marketing and hopes to make an impact in the Afric...

Affiliate Compliance and All Things Regulation 28.07.2022

The affiliate marketing podcast is continuing the 8th season with once again, another amazing guest on the show! On this week’s episode we have founder of Rightlander , Ian Sims. Ian is a web developer with a background in financial services. In 2004, he started to create a network of affiliate websites which he subsequently sold in 2016. Following this exit, he started to develop Rightlander, ini...

The Story of Ufurnish.com 21.07.2022

Welcome back to all of you lovely listeners! This week has been a scorcher in the UK and it’s only going to get hotter with our latest episode of the affiliate marketing podcast dropping. In this week’s episode, we have Ray Wright, Co-Founder and Chief Revenue & Operating Officer of ufurnish.com . ufurnish.com is a search and discovery website for home furniture and furnishings (think Rightmov...

Increasing E-commerce Sales + The Future of Audience Engagement 14.07.2022

The affiliate marketing podcast is back again with another star-studded episode. This week we are discussing affiliate marketing technology, the type that helps to engage audiences and helps affiliates to make more sales. We are joined by long-time retail and technology veteran, Simon Bird who is the co-founder and CEO of RevLifter . In this episode, he discusses why he believes that digital techn...

How To Adapt Your Purpose For More Affiliate Program Growth 07.07.2022

The affiliate marketing podcast is back again with another star-studded episode. This week we are focusing heavily on adapting your purpose for your affiliate program, and who else better to discuss this than Purpose Brand Agency, CEO, Diane Primo. She is the only African-American female CEO of a purpose-driven communications agency. Diane’s focus on impact marketing stems from the belief that bra...

Managing Talent in a Growing Industry 30.06.2022

After kicking off season 8 with a bang last week, we knew we had to keep up the standards. On this week’s episode of the affiliate marketing podcast, we have another amazing guest in Nic Yates, Head of Global Affiliate Partnerships, Silverbean. Nic has been in the affiliate and partnership marketing space since 2013. His role as head of global affiliate partnerships positions him as an ally to tod...

The Great Resignation – Retaining Affiliate Management Talent 24.06.2022

Season 8 of the affiliate marketing podcast has finally landed and we are kicking off the season with an amazing, yet controversial topic. The great resignation is truly upon us and for employers, it is causing a bit of a stir. On the show this week we have Susannah Rayburn, General Manager of Affiliate Network at Diablo Media. Since 2013, Susannah has been working behind the scenes helping to mak...

Looking Forward to Season 8 - What To Expect 16.06.2022

Well Well well… What a week this has been!  We just finished our epic ELEVATE Summit live stream which consisted of about 18 hours of live content, panels, masterclasses, webinars and videos from experts across the affiliate marketing industry offering over 100+ years of expertise - helping affiliate managers grow and scale their affiliate programs!  If you missed it - you MISSED OUT!  But don’t w...

We Interrupt This Broadcast – ELEVATE & What’s Ahead 09.06.2022

And just like that, it’s less than a week until one of the most anticipated events in the affiliate industry! The ELEVATE summit kicks off on Tuesday 14th June and we’re interrupting our usual podcast structure to give you a heads up on what to expect from the event and why you definitely need to purchase your ticket.   Designed with you in mind, ELEVATE Summit – The Affiliate Marketing event of 2...

The Trenches (Getting an Insider Look-in!) 02.06.2022

As season 7 of the affiliate marketing podcast starts to finish up, we thought it would be nice to have our Head of Agency Services, Leanna Klyne, on the show to discuss some of the big questions we get thrown at us in program pitches and also cover some of the topics you’ve asked us about on emails, LinkedIn messages and what’s app or telegram groups.  Prior to joining the AffiliateINSIDER in Apr...

The Crypto Affiliate One With Tim Heath 26.05.2022

Welcome back to all of you wonderful listeners. This week on the affiliate marketing podcast we are joined by another amazing guest, none other than founder of Yolo Group , Tim Heath. Tim draws upon two decades of experience within the igaming and emerging technologies sectors as GP of Yolo Investments. An early adopter of Bitcoin in 2013, he was founder and CEO of the Yolo Group until 2020. The G...

Moonpull: Tracking & Affiliate Data - Are You Being Exposed? 19.05.2022

It’s Thursday and you know what that means... The affiliate marketing podcast is dropping another amazing episode for all you wonderful listeners. This week we have Chief Executive at Moonpull , Steven Brown.  Steve Brown founded and runs Moonpull, the affiliate sector specialist that is tracking affiliate tracking for networks, publishers, OPMs and advertisers to keep affiliate marketing working....

ELEVATE Masterclasses You Don’t Want to Miss 12.05.2022

Join Lee-Ann on this week's episode of the affiliate marketing podcast as she sits down with Paddy McGill, Head of Ecosystem at eWebinar , and Susan Kabani. Founder of Ugenie.io. Both of these amazing guests are attending the famous ELEVATE summit, and they give is a taster on what to expect from their masterclasses.  The ELEVATE Summit is a virtual learning and networking event that explores...

From The Trenches: Mythbusting The Hype & Keeping It Real in Affiliate Marketing 05.05.2022

The show must go on... and we certainly are! Season 7 continues as we have another amazing guest on the show in Dustin Howes. Dustin is an affiliate management consultant, helping brands launch and run their affiliate program. Through group coaching and private consulting, Dustin teaches program managers how to recruit the right affiliates, optimize working hours, and how to take the growth of the...

Vouchers & Codes - Why FMTC Exists 28.04.2022

The affiliate marketing podcast is back to give you another amazing episode! This week we are joined by an amazing guest in Brook Schaaf, CEO of FMTC , Brook has been involved in the affiliate marketing channel since 2000. He is co-founder of two companies, the agency Schaaf-PartnerCentric (sold 2017) and FMTC, which he runs today. He is an active member of Entrepreneurs' Organization. Brook...

Affiliate Marketing in the Mobile App Marketplace with Jason Kilby 21.04.2022

Our episodes just keep getting better and better during the affiliate marketing podcast! This week we delve into the world of mobile affiliates. On the episode this week we have an amazing guest and long-time friend of Lee-Ann, Jason Kilby. Jason is the Co-founder and Managing Director of performance agency, upyield . He has over 20 years of experience in performance and digital marketing, running...

Paid Media Then & Now - Growth Marketing with Yoann Pavy 14.04.2022

This week we are joined by another fabulous guest for the affiliate marketing podcast. On our show is Yoann Pavy, CMO at Nude , a fintech start up helping people save for their mortgage Yoann is a growth marketing leader passionate about disruptive businesses, network effects and culture.  He loves growth marketing, getting the right audience to pay attention and building communities. His experien...

Why Publishers Should Look At Performance Models with Michelle Hurney, Jessica Wong & Sophie Halley 07.04.2022

Welcome back to episode 2 of season 7 of the affiliate marketing podcast! This week we are joined by 3 amazing guests to discuss why publishers should look at Performance models. Let me introduce our star-studded guests:  Firstly, we have Michelle Hurney, CRM & Acquisition Manager at BrandAlley. Her most recent achievements include planning, leading & executing a large scale and high-volum...

What Is The Future of Affiliate Marketing? with Helen Southgate 31.03.2022

Season 7 has arrived!! Your favourite podcast – The Affiliate Marketing Podcast is back once again to delight all of you wonderful listeners. Last season was amazing and we would like to thank you for your continued loyalty, you really are the reason we do this! This season is all about Affiliate marketing from the trenches. We start off the season with a fabulous guest, Chief Global Officer at Ac...

Looking Back At What Shocked Everyone In Season 6 & Looking Forward to The Future 24.03.2022

That’s a wrap... Can you believe that we are already at the end of season 6 of the affiliate marketing podcast? The first podcast season of 2022 could not have gone any better in our eyes! From the amazing quests to the recap of our fantastic AMPLIFY summit.  We can’t thank you enough for your continuous support and it has been our pleasure to share all of the insider knowledge on affiliate market...

How To Amplify Your Partner Discovery 17.03.2022

Welcome back to Episode 10 of Season 6 of the AffiliateINSIDER’s Affiliate Marketing Podcast with Lee-Ann Johnstone… if you’re new to the podcast welcome! If you’ve been here before and tune in regularly - thanks for listening, we appreciate you. If you haven’t met Lee-Ann yet, you can link in with her on LinkedIN and find out more about her, the history and experience in affiliate marketing and i...

This Gamification Will Surprise You with Melinda Jacobs 10.03.2022

Welcome back to the affiliate marketing podcast! As we near the end of this season we knew we had to bring you some of the best special guests. We have not failed in our goals as we introduce Melinda Jacobs. Melinda brings a vast wealth of knowledge to the podcast about a very niche market.  Melinda is a gamification expert, tech entrepreneur and N7 paragon. As the founder of the digital experienc...

iGaming Debate Everyone Is Talking About - Future Trends & Top Affiliate Tips 03.03.2022

Welcome back everyone! We hope you enjoyed our mini-series of best bits from our #AMPLIFY summit. Don’t be upset that it’s over though as we have many fantastic episodes ahead of us to keep you entertained and educated!   In this episode we share some of the best ideas, comments and pieces of advice that Lee-Ann has heard from a plethora of industry experts with years of experience in digital and...

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