The Affiliate Marketing Podcast

Thanks for listening in to the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Digital Marketing Managing Director, Sharon McFarlane, to discuss the influencer aspect of the affiliate marketing world and the changes that have shaped the industry. Listen to find out more about:  • PR and influencers crossing over  • Rewarding loyalty effectively Key segments: [10:00] – Influencing is a...

We’re back with the second half of our kick-off two-parter with Todd Crawford. The impact.com co-founder and Vice President is continuing his discussion with Lee-Ann about the future of affiliate marketing and where he predicts it's going with its modern operations. Listen to find out more about:  • The industry’s addiction to performance  • The importance of having “more than one card to pla...

Welcome back to the Affiliate Marketing Podcast! We are kicking off season 13 with a two-parter, as we welcome Todd Crawford to the show. Todd is Co-Founder and Vice President, Strategic Initiatives, of  impact.com . Join him as he discusses the current affiliate marketing industry with Lee-Ann in Part 1 of their conversation, as there were simply too many insights to keep to just one episode. Lis...

As we wrap up the final episode of the season, we’re taking a look back at all the best insights shared throughout the Affiliate Marketing podcast. We have presidents and CEOs sharing what they think of the affiliate marketing industry, covering everything from new tech, to new strategies, to new perspectives. Listen in to hear all of our favourite insights from season 12, and be sure to tune in t...

Our final guests on the Affiliate Marketing Podcast give you a two-for-one deal! Lee-Ann is joined by Sergey Yarovoy and Yana Ivanova from Exness Affiliates. Their unique insight will take us around the world to Vietnam, where an ignored market is emerging. Listen to find out more about: The importance of businesses resourcing their affiliate teams Integrating people from different departments and...

Lee-Ann is back with another episode of the Affiliate Marketing Podcast. This week, she’s talking all things affiliate marketing with the Adam Riemer Marketing president, Adam Riemer. Adam has more than 20 years’ experience in the affiliate marketing industry and is an award-winning digital marketing strategist. He’s discussing some of the most common pitfalls of an affiliate marketing program. Li...

This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Assaf Dor, CEO and founder of Cellxpert. Cellxpert is an affiliate marketing company that has a reputation for using technological advances to great effect in affiliate marketing. He’s got some good ideas on tracking the progress in your affiliate marketing program. Listen to find out more about:   · What percentage of the iGaming...

It seems like every workplace has a conversation going about working from home right now, and the affiliate marketing industry is no different. Lee-Ann is discussing this sudden lifestyle change with Webgains’ managing director, Alona Malinovska. Alona prides herself on leading a “nurturing, innovative and creative culture”, and a better work-life balance is clearly at the centre of that conversat...

This week, Lee-Ann will be discussing all things SERPs, or Search Engine Results Pages, with Zangoose Digital CEO and founder, Julia Logan. Julia has been working as an SEO consultant, in some capacity, since 2000. Whether it’s in-house at Zangoose Digital, or as a freelancer, she has special insight into the inner mysteries of SERPs. Listen to find out more about: How can publishers in iGaming be...

Join Lee-Ann and her guest, Leandro Schlottchauer, co-founder and CEO of FUUL as they discuss FUUL’s place in the industry as a blockchain service provider and the effect of blockchain on the affiliate marketing industry. Leandro is sharing insights gathered from years of founding various projects, including BullMetrix and Trocafone, and is ready to put the blockchain into terms that even the most...

Lee-Ann is joined this week by IntegriShield president, Gayla Huber. On this week’s podcast, they both discuss concepts like: lead generation, data analytics and keeping your affiliate marketing program compliant. With over 20 years of experience in advising clients on everything from compliance to brand management, Gayla offers an informed eye to the affiliate marketing industry, focusing on that...

This week Lee-Ann is consulting “the OG in affiliate marketing”, Spades Media CEO, Jim Banks. Having been in the industry for over 20 years, Jim is offering his unique experience and insights into the history of affiliate marketing. Specialising, nowadays, in helping Shopify businesses grow, Jim is well entrenched in the affiliate marketing world. Listen in for all his insights on the industry.  L...

Season 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce. Listen to this week’s episode to hear Lee-Ann and Matt discuss how data sc...

We’re back for the 12th season of the Affiliate Marketing Podcast! Lee-Ann kicks off the new season with a discussion with the CEO and co-founder of Increasingly, Sri Sharma. The retail intelligence company has aided lots of big names, like Sephora and Samsung in growing revenue, so Sri is full of insights to share in big brand business. Listen in to this week’s Affiliate Marketing Podcast for tak...

Sadly, it’s the last episode of the Affiliate Marketing Podcast for this season. We will be back to discuss further insights in the affiliate marketing industry, but in the meantime, we’re looking back over this series to revisit some of the most interesting insights and the guests behind them. Listen here to find out more about topics such as: AI and ChatGPT, Word of Mouth Marketing, the African...

This week, the Affiliate Marketing Podcast gets frank as Lee-Ann is joined by Edwyn McFarlane, founder of Coam, an affiliate marketing network where retailers can find content sites to work with. With over 15 years of experience in the affiliate marketing industry, Edwyn has a few nuggets of hard truths to share, including: being honest about the value of your product, the value of your customer,...

The talk of the town is AI and that is no different on the affiliate marketing podcast. Join Lee-Ann as she discusses the effects of the AI tech boom on the affiliate marketing industry, with Rob Berrisford. Rob is the founder of Affiliate.ai and has 20 years of experience in affiliate marketing. Alongside his team, he is creating generative AI software for the affiliate marketing industry. Listen...

It’s double trouble in the affiliate podcast this week. Lee-Ann is joined by not one but two key members of the Heylink team. Heylink is a tracking and automating technology platform born out of a love for the, and a thriving, affiliate marketing business. You’re listening in to Alex Bogh, founder and CEO, and Simon Dichoe Thomassen, VP and Head of Product as they tell us about their insights havi...

Join Lee-Ann in the Affiliate Marketing Podcast to discuss trends in affiliate marketing with Shopify’s Product Leader, Mike Schmidt. You know Shopify. Its adverts are fast-paced and all over YouTube, showing how even you can become a merchant by selling your clothes and items on the Shopify platform. Shopify Collabs, however, can help you build your business and your relationships with influencer...

This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Michelle Goodall. Michelle has spent 25 years in the marketing and communication industry and is currently CMO at Guild, a mobile-first platform for creating branded communities. The ladies come together to discuss a range of affiliate marketing topics, including the Periodic Table of Community Strategy , which outlines the element...

Join Lee-Ann in the Affiliate Marketing Podcast as she discusses affiliate marketing with Gilles Catteeuw. The head of acquisition for Premier Bet Partners, Gilles looks after the digital marketing and affiliate marketing aspects of running Premier Bet’s many labels covering 22 African countries. Listen into the conversation to find out what Gilles and Lee-Ann think about the cultural differences...

In this week’s special episode, Lee-Ann is joined by Mitgo USA’s managing director, Evan Johnson. With years of critical thinking, building relationships and improving processes behind him, Evan has a lot to say about affiliate marketing from the perspective of a global company. Listen in as Lee-Ann and Evan discuss how a global company approaches affiliate marketing, and how they maintain these r...

We’re kicking off the 11th season of the Affiliate Marketing Podcast with special guest Rick Magennis. Rick has been in affiliate marketing for over 12 years and is the founder and president of Bearcat Media, an affiliate marketing agency that specialises in growing eCommerce brands. Lee-Ann will be quizzing Rick on all things affiliate marketing, from building concrete relationships with partners...

In this week’s podcast, we are offering you a sneak peek at what’s in store for future episodes. Our very own CEO Lee-Ann Johnstone highlights some insights you might have missed, as well as some future events that you might want to mark in your calendar. Tune in to get the latest info on the upcoming Elevate Summit, the best bits of the past Amplify Summit, and more details of what’s to come. Plu...

The cost of living crisis is affecting everything, even the affiliate marketing industry. The digital industry is learning quickly that the rising growth and engagement they saw during lockdown was in fact a temporary thing and they have to rethink where their money is going. No doubt a lot of other businesses in affiliate marketing are met with the same problem. This week, Lee-Ann is joined by fo...