The Affiliate Marketing Podcast

In this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They also emphasise the need for open communication and fe...

This week, the Affiliate Marketing Podcast welcomes Valery Fly , Senior Affiliate Manager at Alpha Affiliates . Lee-Ann and Valery discuss how Valery's team manages their affiliate relationships and why they choose to have one affiliate account manager for each partner. They also explore the benefits of this approach for both the team and the affiliates. Valery shares three tips for affiliate...

In this episode of the Affiliate Marketing Podcast, Lee-Ann chats to Rich Kahn, the founder of Anura.io, to discuss the topic of affiliate fraud. Rich explains the landscape of affiliate fraud, its impact on brands and businesses, and the different types of fraud that exist. He also highlights the need for ongoing vigilance and staying ahead of emerging fraud trends. Join them both as they provide...

This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Wade Tonkin, Director of Global Affiliate Marketing at Fanatics, Inc. In this information-packed conversation, Wade Tonkin shares insights on running successful affiliate programs. The conversation covers the importance of trust and education, data-led conversations to establish value, the resilience of affiliate marketing during u...

Welcome to our second episode of the Affiliate Marketing Podcast for 2024. We’re excited to bring you a whole range of topics over this coming season. In the hot seat this week is Roman Bespalov, the Senior Affiliate Manager of Alpha Affiliates and our sponsor for this season. Roman shares his experiences and insights as an affiliate manager, including valuable advice for new affiliate managers en...

Welcome to the first episode of the Affiliate Marketing Podcast for 2024. In this reflective episode, Lee-Ann focuses on the key learnings and accomplishments Affiverse has taken from 2023. She discusses the rebranding of the company and the huge success of the award-winning Affiverse Agency Team. Lee-Ann also shares personal lessons learned, including: the importance of self-preservation, taking...

We’ve got something special for you on this week’s episode of The Affiliate Marketing Podcast. Affiverse Founder Lee-Ann Johnstone will be taking a look back at some of the fantastic guests we’ve had on the podcast over the past season and has presented a selection of highlights for you to enjoy.  Listen to find out more about: Building relationships and the power of data  Brand-to-brand partnersh...

This week, on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Leanna Klyne, Head of Agency here at Affiverse, is your Fireside Chat host. Joined by Affiverse Founder, Lee-Ann Johnstone, alongside Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact.com they discuss tackling tracking and inefficiencies in affiliate program management. Let’s dive into this...

This week on the Affiliate Marketing Podcast, we have an audio event to share with you. Recently, Affiverse Agency Director, Leanna Klyne, joined Lee-Ann to discuss ‘ 3 important lessons for Affiliate Marketing Managers .’ The LinkedIn webinar was widely attended, with plenty of audience participation. Here, they share their biggest learnings from their time in the industry and a few of those all-...

We have a very special episode of the Affiliate Marketing Podcast for you this week. Last month, Lee-Ann sat down with Cellxpert Founder, Assaf Dor, to discuss the impact that third-party cookie deprecation will have on the affiliate marketing industry. It was one of our biggest webinars yet and we received so much positive feedback that we have decided to share it right here on the podcast. Let’s...

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK , a strategic marketing agency, but he’s also the author of Digital Marketing Strategy . This is a book that grabbed Lee-Ann’s attention and one that she thoroughly enjoyed reading. Let’s join them as...

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Co-Founder and Director of BrandSwap, Ryan Kliszat. Building successful B2B partnerships is a hot topic right now and Ryan offers insight on how BrandSwap will make these partnership journeys easier… Listen for more discussion topics: Affiliate Managers – discover the easiest way to explore partnerships as part of your...

This week on the Affiliate Marketing Podcast, Lee-Ann continues the conversation with Declan Dunn on the topic of AI and Affiliate Connections and How to Remain Authentic in Your Outreach. Let’s join them both for Part Two and discover more about the future of affiliate marketing and how AI can be used by affiliate managers to accelerate performance… If you missed Part One, you can catch up here ....

This week, Lee-Ann welcomes industry OG, Declan Dunn, to the Affiliate Marketing Podcast. Declan is a growth developer and the founder of the AI Optimist Podcast. There was so much to cover in this episode that we have decided to make it a two-parter! Let’s begin with Part One – join us same time, same place next week, to tune in to Part Two. Listen to find out more about: • Affiliate Gold and the...

This week, on the Affiliate Marketing Podcast, Lee-Ann is joined by Naomi Barton. Naomi is Portfolio Director for Clarion Gaming, which is the company that runs iGB Affiliate Events around the world. Naomi and Lee-Ann discuss the important topic of women in leadership roles and how Imposter Syndrome can be handled for those working in the affiliate marketing industry – both women and men… Listen f...

We are back with Season 14 of the Affiliate Marketing Podcast and this week we are joined by Kevin Edwards. Kevin is the Founder and Director of the Affiliate Performance Marketing Association (APMA) and he joins Lee-Ann to explain more about this exciting launch. Kevin is no stranger to the Affiliate Marketing Podcast, having been behind our mic before. But, this time he is talking about the rece...

Welcome back to a brand new season of the Affiliate Marketing Podcast. We begin Season 14 with insight from Alec Biedrzycki , discussing AI tools and how to leverage them in your affiliate program. Alec is Head of Partner Marketing at Jasper.ai and joins our Affiverse Founder, Lee-Ann Johnstone, to explain all. Lee-Ann kicks the conversation off by pointing out that AI seems to be the big topic th...

Thank you for tuning in to Series 13 of the Affiliate Marketing Podcast. This week, we’re taking a look back at some of the highlights from our best season yet. Exclusive insights from our industry veterans were shared each week and we end this season with a huge collection of ideas for you to implement, in order to elevate your programs. What was your favourite episode from this season? Listen to...

This week, Lee-Ann is joined by Michael McNerney , Founder of Martech Record. Michael shares the story of his journey into affiliate marketing and gives us a glimpse into his career story to date. Martech Record is a trade publication that covers the intersection of marketing, content and commerce with a focus on affiliate and partner marketing. Michael explains how he got into affiliate marketing...

On this week’s Affiliate Marketing Podcast, Lee-Ann welcomes David Pickard , the CEO of Phonexa UK . They discuss lead generation and how Phonexa is helping clients and affiliates get more value from the marketing campaigns that they are running. Phonexa is an enterprise grade tracking platform for performance and partner marketing, specifically. The suite is responsible for delivering true end-to...

This week on the Affiliate Marketing Podcast, we're giving you another opportunity to listen in to one of our engaging Affiverse Elevate Summit panels, from back in July. This time, we wanted to give you a look into our Publisher Perspectives. On this panel, we welcomed Sri Sharma, from Increasingly, George Greaves from Cheddar, Frances Mac Aonghus from SkimLinks, and Ben Helyar from NetRev t...

We’re back with another Affiliate Marketing Podcast. This week, Lee-Ann is joined by Hello Partner founder, Matthew Wood, to discuss their latest venture: AMLeaders. The MasterClass on affiliate program management is the result of a partnership between Affiverse and Hello Partner and features workshops that are designed to equip, educate, and empower affiliate managers to tackle any problem the in...

For this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is looking back over the highlights of the ELEVATE Summit in July. Specifically, she is joined by CJ Senior Client Development Manager, Simone Charles, Cashblack CEO Matthew Addai, and Expedia Director of Retail Partnerships, Matthew Long, to discuss the importance of diversity in the affiliate marketing world. Listen to find out...

We’re back with another episode of the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone. This week, Lee-Ann is joined by the Editorial Director of Global Savings Group, Anna Hecht to talk about the retail space and the advancements that are causing it to evolve. Listen to find out more about: • Opening the first ever shopping website • How to make your content unique Key segmen...

Lee-Ann is back in the studio for another Affiliate Marketing Podcast. This week, she’s welcoming back Maverrik CEO, Dean Seddon, who is going to inform us about his insights into building your brand from a career in business consultancy. It sounds simple but takes work. Listen in for all the details. Listen to find out more about:   • The future of influencer management  • LinkedIn: the “grown up...