The Aesthetics Growth Podcast

Most aesthetic providers are flying blind when it comes to compliance, patient retention, and profit optimization — Novi Society is rewriting the rules. Discover how this all-in-one ecosystem empowers providers of all backgrounds to launch, grow, and scale with confidence, backed by cutting-edge AI, personalized mentorship, and industry-specific protocols. In this episode, two powerhouse founders...

Discover how Olivia Kirkpatrick, a seasoned nurse practitioner, transforms aesthetic practices through authenticity and honest communication. She reveals how embracing genuine connections and transparent messaging can effortlessly build trust and patient loyalty. Learn to craft holistic aesthetic plans that prioritize long-term relationships over quick fixes. Olivia's insights on leveraging s...

In this episode of the Aesthetics Growth Podcast, Bref McHugh dives into the essentials of creating a robust growth plan for 2026, focusing on marketing strategies that have proven effective in the medical aesthetics industry. He shares insights from his extensive experience, discusses the impact of AI on marketing this coming 2026, and emphasizes the importance of setting clear goals and understa...

In this episode of the Aesthetics Growth Podcast Laura shares her journey, emphasizing resilience, experience, and learning. She discusses the importance of creating a unique business model that focuses on patient care and ethical practices, differentiating her med spa from others in the industry. Laura also highlights the significance of branding, understanding the target audience, and building a...

In this insightful episode, Ashley James, a seasoned expert in the aesthetics industry, shares her journey from nursing to becoming a successful entrepreneur and consultant. She discusses the importance of strategic planning, understanding financials, and the role of marketing in building a thriving med spa business. Ashley emphasizes the significance of hiring experienced staff, maintaining a str...

Join us as we dive into the inspiring journey of Elizabeth Bagan, who transitioned from engineering to healthcare and built a thriving practice rooted in authenticity and core values. Discover how Elizabeth navigated the challenges of entrepreneurship, the importance of building genuine relationships, and her vision for a patient-centric approach in aesthetics and wellness. Whether you're an...

In this engaging episode, Brittany Perez DNP, FNP-C, shares her journey from makeup artistry to becoming a powerhouse in medical aesthetics and wellness. She discusses the importance of patient experience, team culture, and continuous education in the aesthetics industry. Brittany also highlights the significance of mentorship and the evolving trends in aesthetics, focusing on natural and regenera...

Join us as we dive into the inspiring journey of Jennifer Pantoja, founder of Transformed Aesthetics and Wellness. Discover how she transitioned from primary care to aesthetics, her unique approach to patient care and the innovative services that set her practice apart. Jennifer shares her insights on entrepreneurship, the importance of a supportive team, and her vision for the future of wellness...

An inspiring conversation with Rana Kennelly, founder of The Confidence Bar, as she shares her journey of building a successful aesthetic practice rooted in authenticity and trust. Discover how Rana's leadership and passion for helping others have transformed her business and impacted the industry. From navigating challenges to celebrating successes, this episode is a testament to the power o...

Join us for an inspiring conversation with Katie Robinson, a trailblazer in the world of aesthetic and functional medicine. From her beginnings as an ER nurse to a renowned business woman in the industry, Katie shares her journey of innovation, education, and empowerment. Discover how she bridges the gap between aesthetics and wellness, emphasizing the power of networking and continuous learning....

We dive into the inspiring journey of Raquel Merlini, From overcoming personal and professional challenges to building a thriving business, Raquel shares her insights on leadership, patient care and the power of authenticity in the aesthetics industry. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower L...

Join us as we delve into the inspiring journey of Dr. Cheryl Haseeb, a pioneer in the field of regenerative aesthetics. From her beginnings in critical care medicine to founding the Aesthetic Nation Institute, Dr. Haseeb shares her mission to break down barriers and elevate the standards of aesthetic practice. Discover her insights on building a successful business, the importance of education and...

Join Bref on the Aesthetics Growth Podcast as he sits down with industry innovator Paul Herchman—founder of various MedSpa companies. Paul shares raw behind-the-scenes moments of turning ideas into scalable businesses, the hard lessons learned, and how he’s shaping the future of cash-based medical aesthetics. From integrating physician partnerships to exclusive territory models, this episode dives...

The inspiring journey of Karen Tayes, founder of Elysian MedSpa. From her beginnings as a flight nurse to becoming a leader in the aesthetics industry, Karen shares her story of grit, determination, and the pursuit of passion. Discover how she turned challenges into opportunities and built a thriving business that empowers women to feel confident and beautiful. 👍 And hey...if you liked this, smas...

Join us as we dive into the inspiring journey of Kacia Bundle, founder of Gem Aesthetics and Wellness. From her first Botox experience in Bogotá, Colombia to building a thriving practice in Missoula, Montana, Keisha shares her story of resilience, passion, and the importance of connections in the aesthetics industry. Discover how she navigated personal challenges, embraced growth opportunities, an...

Bref McHugh sits down with Nick Capello from 404 Network Ninjas, to explore the critical topic of HIPAA compliance for medical and aesthetic practices. With over a decade of experience in IT strategy and data protection, Nick shares his journey from a young computer enthusiast to a trusted advisor in the healthcare industry. Discover the importance of HIPAA compliance, the risks of ignoring it and...

Dive into the world of aesthetics with The Med Spa of DFW. In this episode, we explore their inspiring journey from inception to becoming a trusted name in the industry. Discover how their commitment to integrity, patient education, and personalized care sets them apart. Learn about the latest trends in aesthetics, the importance of medical-grade skincare, and their innovative approach to patient...

Bref McHugh interviews Ashlee Hess, a board-certified nurse practitioner and owner of PS Wellness and Aesthetics. Ashlee shares her journey from working in the emergency room to establishing her own med spa, discussing the challenges and rewards of helping patients transform their lives through aesthetics and wellness treatments. The conversation covers industry trends, patient education, misconce...

Meet Healthcare lawyer Sara Shikhman, a legal expert in the aesthetics industry, shares her journey from entrepreneur to managing partner at Lengea Law. With over two decades of experience she discusses the challenges of starting and running a med spa, the importance of legal foundations, and common mistakes made by practice owners.  Sara emphasizes the need for a solid business plan, effective hi...

Meet Cassie Lane, a nurse anesthetist turned aesthetics entrepreneur. Cassie shares her journey into the world of medical aesthetics, the founding of Injectables EDU, and the importance of mentorship in the industry. She discusses the trends in aesthetic treatments, the challenges of running a business, and the significance of financial literacy for aspiring injectors. Cassie emphasizes the need f...

Lyn Askin shares his journey from running a marketing agency to embracing the EOS framework after a life-changing health scare. He discusses the importance of having a clear vision, the right team, and the need for a structured approach to business growth. The conversation delves into the significance of aligning core values, delegating tasks, and recognizing when to seek help from an EOS implemen...

Meet Dr. Lanna Chuck, a board-certified urologic surgeon and founder of LC Medical and Surgical Aesthetics. Dr. Lanna shares her inspiring journey from her family's escape from communism to her successful career in aesthetics. She discusses the importance of mindset, overcoming adversity, and the value of building community and collaboration in the aesthetics industry. Dr. Lanna also highligh...

Eliana Lopez, a seasoned nurse and aesthetic expert who shares her inspiring journey from being a hospice nurse to founding Naturalness Med Spa. Eliana discusses the challenges she faced in starting her business, the importance of networking, understanding her value, and the shift towards natural aesthetics in the industry. She emphasizes the significance of community support, resilience, and empo...

Dr. Daniel Ward shares his journey as a facial plastic surgeon and entrepreneur. He discusses the challenges and triumphs of starting his own practice, the importance of self-care, and the lessons learned from mistakes. Dr. Ward emphasizes the significance of understanding one's emotional state and story in achieving success. He also explores current trends in aesthetics, addresses common mis...

Bref McHugh interviews Dr. Mika Diffee, a board-certified advanced aesthetic nurse injector. They discuss Mika's journey into aesthetics, the importance of confidence in patients and the role of education in treatment planning. Mika shares insights on current trends in aesthetics and regenerative medicine, addresses common misconceptions, and emphasizes the significance of social media in bus...