Bill Caskey and Bryan Neale: B2B Sales Trainers

The Advanced Selling Podcast

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psych...

Author

Bill Caskey and Bryan Neale: B2B Sales Trainers

Category

Business

Podcast website

advancedsellingpodcast.com

Latest episode

Jul 6, 2026

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Episodes

Hot Tip Thursday #1 - How to End a Sales Call 19.09.2013

Send us Fan Mail In this first episode of Hot Tip Thursday Bill discusses ways to End a Sales Call. There are questions you must ask before ending the call. 

Communicating Your Worth 16.09.2013

Send us Fan Mail In this podcast, Bill Caskey and Bryan Neale share their advice given to students at DePauw University's Sophomore Institute. Job seekers and the employed alike can benefit from this advice. To find success, you must have the ability to be yourself. To find your value, you must possess the grit to pursue your goals. Bill and Bryan found that in talking with students on the cu...

Working For The Hammer 09.09.2013

Send us Fan Mail In this podcast, Bill Caskey and Bryan Neale discuss what it's like "working for the hammer" when your results don't match the work you're putting in. How do you manage your Inner Game and keep your motivation consistent when you have a sales manager or president driving the hammer down on you? Bill and Bryan will provide some tips on how to approach this...

Elite Performance Tactics 03.09.2013

Send us Fan Mail In this podcast, Bill Caskey and Bryan Neale propose new pillars of the Inner Game and run through tactics practiced by elite performers when it comes to interacting with clients. Visit advancedsellingpodcast.com for the entire library of past podcast releases, or search Advanced Selling in the app store for the free podcast app.

Circumstance 26.08.2013

Send us Fan Mail In this podcast, Bill Caskey and Bryan Neale share the ways you should change your mindset in order to draw the right crowd to your prospecting events. It's not just about filling seats at the event. Bill and Bryan will tell you what else it's about to help you grow your business and your reputation.

Deal Coaching 19.08.2013

Send us Fan Mail In this podcast, Bill Caskey and Bryan Neale work through a client situation, coaching listeners how to deal with an incoming CFO who has decided to hault all current projects. Find out what they would do to handle the dilemna and hear a few antidotal stories along the way.

How to Deal With Requests For Discounts and Get Your Price Through Powerful Negotiating Strategies 12.08.2013

Send us Fan Mail Daniel Green is not only a long-time podcast listener, but also a negotiation skills trainer. He works with companies all over the world and has taken some of our inner game methods and applied them to negotiating training. In this episode, Daniel gets your mind right when it comes to conflict management. One old way [...]

Sales Jobs: How to Raise Your Value 05.08.2013

Send us Fan Mail In this episode, Bill and Bryan share their top tips on how to prepare yourself for finding sales jobs, or simply to improve your current work ethic. In an ever-changing market, there is always room for improvement. Whether you're searching for a job or not, you can learn how to raise your value. You will learn how you can get out of the 'pick me' society and change...

Building Your Business: An Interview with Bob Poorman 29.07.2013

Send us Fan Mail Bill Caskey and Bryan Neale interview their accomplished client, Bob Poorman, on building your business rather than simply selling to your clients. The two podcast hosts found many strong points in Bob's interview they believe are book-worthy. If you wish to comment on Bob Poorman's business and selling philosophies, join the discussion in the LinkedIn group.

The Future of Inside Sales -- Guest Interview with Josaine Feigon 22.07.2013

Send us Fan Mail In this podcast, Bill and Bryan speak with Josaine Feigon who is the founder of TeleSmart Communications and recognized among the Top 25 Most Influential Inside Sales Professionals. She recently authored her second book, Smart Sales Managers , and understands the best approach when managing the Millennium Generation. You will learn how to talk to, relate to and inspire your sales...

700 Buyers Tell You How To Sell 15.07.2013

Send us Fan Mail In this podcast, Bill and Bryan interview John Doerr (http://www.rainsalestraining.com/) who just completed interviewing 700 buyers to find out what, exactly, they want in a vendor. There are two things you will learn from this podcast - that will change how you think about selling. (HINT: We've been talking about this for over a year). Go to our linkedin group if you have th...

Vulnerability, Creating Your Vision and Owning The List 08.07.2013

Send us Fan Mail These are the three core topics that Bill, Bryan and Brooke Green delivered in the Caskey & Friends event in Indianapolis last month. Since most of our listeners couldn't make it, we thought we'd do a brief recap on each talk. The idea behind this event was to have each of our coaches speak on topics that have been important in their lives - and the lives of their cl...

Tips on Telling Your Story to Prospects 01.07.2013

Send us Fan Mail In this episode, Bill and Bryan tell about their trip to LA to work with their coach, Bo Eason on storytelling and delivering. They concur that most sales people are a bit weak at storytelling. Consequently, they take some of their lessons from their coaching and re-deliver them to you.

What Is The Inner Game? 24.06.2013

Send us Fan Mail "If you want to change your results, then you MUST change the way you think" What propels a salesperson to the far right tail of the bell curve? What is the "ONE THING" that the elite know that the good and average don't? For us the answer has become crystal clear. It's called the Inner Game. In this week's podcast, Bryan flies solo and discusses...

Are You Being Influential? 17.06.2013

Send us Fan Mail It seems that we sales people are always on a mission to be influential. That could pertain to how we are with prospects and clients. And, it also relates to 'how we are' inside our companies. This podcast is a learning tool that can help you become more influential. Brooke Green and Bill Caskey share some tips on how they've seen high performing sales people do jus...

Are You Being Influential? 17.06.2013

Send us Fan Mail It seems that we sales people are always on a mission to be influential. That could pertain to how we are with prospects and clients. And, it also relates to 'how we are' inside our companies. This podcast is a learning tool that can help you become more influential. Brooke Green and Bill Caskey share some tips on how they've seen high performing sales people do jus...

John Jantsch Gives Sales People A Lesson In Marketing 10.06.2013

Send us Fan Mail Annually, we have John Jantsch on as a guest of the podcast. We like having him because he always, always gives sales people a fresh look at business development. This episode is no different as Bill interviews John on marketing tips for sales people. John also dives into some trends facing sales folks, and even slightly offends sales managers (all in good fun though). Also mentio...

More Tips on How Salespeople Should Use Social Media 06.06.2013

Send us Fan Mail In this episode, Bill and Bryan review five tips that they find most salespeople are still NOT using when it comes to simple social media. They work with hundreds of salespeople and executives and it bewilders them that some of the most basic tactics are still not employed. These five can be implemented within 24 hours, if you desire. Good luck. Also mentioned in this podcast: The...

Two Topics: Price Resistance And How To Ask For A Testimonial 27.05.2013

Send us Fan Mail It seems there is ALWAYS price resistance. Seldom do you give the prospect the price and they say, "Is that all it is?" In business-to-business selling, there seems to always be a smidge of resistance. So what do you do? And more importantly, where does it come from? Bill and Bryan dig into this important topic for sales people and sales managers in the episode. Afterwor...

Potpourri of Modern Sales Problems 20.05.2013

Send us Fan Mail In this episode, Bryan and Bill address several sales issues…one of which is 'what do you do when the deal is going south?' Another issue they work on is 'what happens when you've done everything you're supposed to do and they STILL aren't calling you back?' Bill and Bryan each have specific clients who've had these two very things occur. Li...

Are You Building Your Tribe? 13.05.2013

Send us Fan Mail As sales people today, we must be conscious to 'think like marketers.' One way to do that is considering the tribe we are building that will be suspects or prospects for our services in the future. The days of "marketing when we need the business" are over. We had better be top-of-mind when THEY have problems. Our guest expert today is Srinivas Rao, author of T...

Biggest Reasons Sales People Lose Business - From The Harvard Business Review 06.05.2013

Send us Fan Mail Recently, an article was published by Steve Martin on the Harvard website called the Ten Reasons Sales People Lose Deals . Bryan and Bill tear into the ten reasons and come up with solutions to three of them: What happens when you can't get to the decision maker? What if you have a "nice to have" product that isn't compelling for the prospect? and How do you pe...

Call Reluctance and How To Demonstrate Value - 2 Problems, 2 Solutions 29.04.2013

Send us Fan Mail From the mailbag of listeners this week, two topics come up: 1) Call Reluctance. A listener seems to have a little bit of it and we have some thoughts (all good, of course) on what to do about it. 2) How Can I Demonstrate Value BEFORE the Sale? A listener struggles with this especially since his product is a premium product.  Two great topics that affect virtually every sales and...

We Attempt To Shape Others' Perceptions- But How Is That Working? 22.04.2013

Send us Fan Mail Why is it that we spend so much time doing things that we think will shape other's perception of us - and yet those very things do nothing to shape it?   Drew Dudley, Nuance Leadership, was our guest this week. He's had some great TED Talks (The List) and deals with this very issue - how we are perceived. It's a must-listen for sales managers and company leaders in...

6 Tips For A Successful Capabilities Presentation 15.04.2013

Send us Fan Mail Recently, Bryan sat in on a capabilities presentation. He couldn't help but brainstorm ways to make this "dog and pony show" more interesting for the prospect. In this week's episode, Bill and Bryan give six tips on what to do and what not to do during the capabilities presentation. Afterwords, Brooke Green answers a question from an Advanced Selling Podcast Li...

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