Bill Caskey and Bryan Neale: B2B Sales Trainers

The Advanced Selling Podcast

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psych...

Author

Bill Caskey and Bryan Neale: B2B Sales Trainers

Category

Business

Podcast website

advancedsellingpodcast.com

Latest episode

Jul 6, 2026

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Episodes

Are You Growing Or Are You Stuck? 08.04.2013

Send us Fan Mail As trainers and coaches, when Bill and Bryan move into a new business they are on the lookout for whether this is a growing organization or stagnant one.  In many ways, this informs and shapes how and what they teach as they begin training. And so in this episode they lay out a handful of indicators that tell them whether the organization is growing or merely existing. This podcas...

Online Marketing Tip for Salespeople 01.04.2013

Send us Fan Mail In this episode,  Thomas Gobeaux a listener from France, who is an online marketing consultant, came to us with a question that was very specific to his industry: "I love doing complimentary bonuses when selling someone else's product. I'm selling a language product online now, but can't think of a bonus that would: be relevant to the niche not be available for...

When A Great Client Gets Allergic To You [COACHING CALL] 25.03.2013

Send us Fan Mail We have a LinkedIn group member guest this week, Ali El Jishi from Bahrain. He is in the IT Placement business and he asks a question that is familiar to us: How do you handle it when a new buyer suddenly has it out for you? In Ali's description of the circumstance, a few things come out that he should have done - and that you can learn from - if / when this happens to you. I...

How To Think Negative - To Get Better Results 18.03.2013

Send us Fan Mail Is that really possible? Think 'negatively'? Yep, that's what we're saying. In this episode, we share a module that Bryan recently taught at a client where they prepared for the 'worst case scenario' in the sales process.  Scenarios such as:*How to handle a deal that has become stuck or stalled*How to handle price resistanceEach tip Bill and Bryan giv...

Getting Past Performance Blockers 11.03.2013

Send us Fan Mail In our podcasts, we've talked at length about The Inner Game and how vital it is for you to get your "mind right" if you are to excel in your profession. We talk about it in the context of how you talk to customers, how you talk economics and the types of questions you ask. In this episode, Bill interviews Josh Matthews-Morgan who has written a book (partly inspired...

How To Find Your Own Motivation 04.03.2013

Send us Fan Mail We're forever talking about how to motivate your prospect - to buy - to change - to do what you think they should do. But, what about YOUR motivation? That's important, too. In this episode, Bill and Bryan address some ways you can inspire yourself when you hit the skids. Plus, Brooke Green joins us and answers a LinkedIn question : What should be your main aim at a firs...

Always Be Closing Means You'll Always Be Losing 25.02.2013

Send us Fan Mail It's one of the most common sayings about sales - always be closing. Common, yes. But it's wrong. In this episode, Bill and Bryan deal with the idea of taking out that prevailing wisdom of always closing. And, in it's place, put in some other rules that fill the void. And the next time you go to sales training and the trainer gives voice to that worn out phrase, &qu...

Sales People Who Work From Home [Mailbag] 18.02.2013

Send us Fan Mail Tons of books have been written about work-at-home habits, but in today's episode, we'll deal with them from the sales standpoint. Some listeners might be a permanent work-at-home fixture. Others might work from there temporarily. Regardless, it can be your MOST productive place OR you worst nightmare. Hear what Bill and Bryan have to say about the pluses and minuses. Al...

How To Tell Your Story - A 6-Point Checklist 11.02.2013

Send us Fan Mail In this episode, Bill and Bryan talk about how to tell your story so people see your distinction. There's a lot written today about the use of the resume, or the bio or the story in your messaging. We believe it's vital that you have your story down cold - and this podcast gives you a checklist to make sure you do.   **Check out http://www.caskeyone.com for articles, vid...

When Your Prospect Just Doesn't Like You 04.02.2013

Send us Fan Mail This is a rather odd situation you might say. But lately, we've had several of our clients bring up this very issue. In this episode, Bill and Bryan talk about the emotional issues that might go in to dealing with a prospect you don't like/respect or one that doesn't like you. Hopefully, you'll never have this, but if you do, this episode might help. Join the A...

Is It Possible That Asking Questions is the Wrong Thing To Do? 28.01.2013

Send us Fan Mail The answer to that question might cause you a little pain yourself. When you approach a prospect by asking them questions designed to find out what's bothering them so you can sell them a solution, you might miss TONS of opportunity. In this podcast, Bill and Bryan get into a model they use to help you know how to find problems the customer doesn't even know they have. K...

Relighting The Flame - How Do I Restart A Relationship with a Prospect That Ended Badly? 21.01.2013

Send us Fan Mail Not to be confused with an 'old flame' this podcast is about restarting a sales relationship that ended. It might have even ended badly as in the example in this episode. Bill and Bryan give you a few tips on how to re-engage with people who have dropped off the earth. Make sure you email us your questions for use on the show: listener@advancedsellingpodcast. And follow...

Part 2 - Lin Dunn Interview on Personal Leadership 14.01.2013

Send us Fan Mail We come back to the two-part interview with WNBA championship coach Lin Dunn, who continues with the lessons she's learned about leadership and inspiring her team. Remember, even though some of you aren't basketball fans, we wanted to bring you successful people from all walks of life and learn what they know about inspiring people. You can follow Lin on Twitter at https...

Part 1- Head Coach Lin Dunn on Basketball and Business Success 07.01.2013

Send us Fan Mail This is the first of a two-part series of our interview with Coach Lin Dunn of the Indianapolis Fever of the WNBA. Now, you're probably wondering, "What does the WNBA have to do with my business success?" Well, maybe nothing…however…if you haven't heard Lin Dunn speak before, you're in for a treat. She has been successful as a coach at every level of women...

Our Favorite Things From 2012 17.12.2012

Send us Fan Mail Bill Caskey, Bryan Neale and Brooke Green give voice to what their favorite things are in the business world. From software tools to training videos to food stuff (okay well that's not in the business world).  The trio tell you what gets them juiced about this time of year! We wish every Listener a happy holiday and a prosperous 2013!

Personal Business Plan for 2013 10.12.2012

Send us Fan Mail In this episode, you can hear parts of the "2013 Goal Setting Guide," which you can download from http://www. AdvancedSellingPodcast.com in the Toolkit.  The fact is that fewer than 10% of people set goals. Now, that number might be slightly higher for sales people but our experience says not that much higher. Today, Bryan, Bill and Brooke relay a process they go through...

What To Do When The Deal Goes Downhill Quickly 03.12.2012

Send us Fan Mail What happens when you think the relationship is going great but, suddenly, out of nowhere BOOM! The customer lowers the boom on you? You can react (like we all want to do) and bring all your emotions out. BUT, that might not be the best strategy. In this episode, Bryan had a client who actually had this very thing happen with a so-called "satisfied client."  Also mention...

Mailbag Issue: How To Deal With Stalling Customers & Navigating Prospects Who Think They Know Their Problem (But Don't) 26.11.2012

Send us Fan Mail In this episode, Bill and Bryan answer questions from our listening audience. We took three in this episode, each of which can cause sales stumbles in virtually every industry. By the way, if you want your question answered, email us at listener@advancedsellingpodcast.com. And we'll get it 'on the air.' *Restart that stalled deal! Partner with Email It and take adva...

A Quick Lesson in Expert Positioning 19.11.2012

Send us Fan Mail Why not GO to an "expert" when we want to know how to BE an "expert?" Well, we've done just that this week when we interview Mike Koenigs. He is the founder of Traffic Geyser, the first internet video system to generate web traffic, and he's also the author of several books on positioning and video marketing. All of his work can be found at  http://mi...

Goal Setting Best Practices 12.11.2012

Send us Fan Mail It's that time of year--the time when we start to look back AND look forward. In this podcast, Bill, Bryan and Brooke, explore some best practices of goal setting for sales people. Some of these tips we'll call 'non-traditional' because they have little to do with the normal approach to setting goals. In subsequent episodes, we'll address some more tactica...

Live Your Life Above The Line - LIVE Recording with Bryan Neale 05.11.2012

Send us Fan Mail *Today's podcast comes from a live podcast recording event at the Jazz Kitchen in Indianapolis, IN. In today's podcast, Bryan shares with you an inspiring, life-changing idea.  He believes this idea is powerful enough to help improve your personal, business and client relationships. As you listen to this podcast, ask yourself: Am I living my life above the line?

What Is Your Perspective On How You Think About Time? - Live Recording with Bill Caskey 05.11.2012

Send us Fan Mail *Today's podcast comes from a live podcast recording event at the Jazz Kitchen in Indianapolis, IN. Let's face it… We all want more sales and more leads, but there is always ONE thing that's stopping us…our perspective on time.  Bill brings some new thinking to the idea of time…and the notion that how you think about time affects your sales results.  He believes the...

Staying Behind The Prospect - Live Recording with Brooke Green 05.11.2012

Send us Fan Mail *Today's podcast comes from a live podcast recording event at the Jazz Kitchen in Indianapolis, IN. As sales professionals, we've always been taught to be enthusiastic. We've been told "enthusiasm is contagious." But we don't believe that to be the case.  In this podcast, Brooke Green discusses the importance of staying psychologically behind your pro...

Wise Words From a Buyer [Guest Interview] 29.10.2012

Send us Fan Mail Ever wonder how buyers think? What goes through their mind when they decide what vendor to use? Well, you're in luck today.  We have a very special guest on the podcast this week-Paul Rogers, a procurement expert from Australia.  Paul has been in purchasing for over 30 years and works with procurement people to help them work better with vendor sales teams. He also works with...

How To Learn From a Lost Deal 22.10.2012

Send us Fan Mail One of our most popular training modules is when we "dissect the deal." It's usually is done on a deal that is still live, meaning the client has not made a decision, "Yes" or "No." But this episode is different, more of a post-mortem on a deal that one of our clients, Stephanie, lost. She was kind enough to volunteer to be in the spotlight at th...

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