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In today’s episode, Matt and Joe spent some time diving into the key benefits and differences when advertising on Amazon, Google, and Facebook. From the first-party data and targeted ad strategies to advertising inventory and expansive options with creatives, each platform has its own advantages that can be overlapped to help brands diversify their ad spend.

In today’s episode, it was a privilege to sit and chat with Norm about some of the trends we’re currently seeing in the space. We also discussed strategies and ways to expand and build a long-lasting brand. Overall, this was a fun conversation that included topics every owner should touch on to stay competitive and identify new opportunities.

With Amazon Prime Day right around the corner, this episode focuses on key strategies that brands can implement when optimizing their campaigns before, during, and after the event for the best returns. Both Matt and Joe spent time not only sharing strategies but also metrics every seller should be watching to help gauge their performance.

In today's episode, I was joined by George Meressa from Clear Ads to dive deeply into Amazon DSP then vs. now and uncover more opportunities with the ad type. George has been in the digital advertising space since 2009, working on various platforms such as Google, Amazon, Bing, LinkedIn, and Facebook. It was really fun to have him join in on this conversation as we took a step back to look at the...

In this week's episode, Joe and Matt spent some time unpacking Amazon Marketing Stream and how sellers can improve sales by taking advantage of the golden hours.  Topics covered include:  A detailed explanation of Amazon Marketing Stream  How to utilize shopping trends throughout the day to stay ahead of your competition Dayparting vs. Continuous bidding  With the launch o...

One of the major concerns about DSP is tracking the right metrics to make better informed decisions. In today's episode, I was joined by Melissa Barnstorf, one of our Account Managers, to dive into how we're reviewing DSP performance with our clients. We tackled common questions we get asked and our strategies to help brands evaluate their overall media spend. There are countless of opportunities...

Underutilization of placement adjustments continues to be at the top of the list whenever we discuss key opportunities during an account review.   We're continually reviewing the stats, and looking purely on a cost versus performance basis, we're still getting a bargain for the Top of Search position. However, we see that quite a few sellers continue to shy away from utilizing these ad p...

One of the things we love doing the most is digging into campaigns and identifying what’s working and what’s not!  In today’s episode, I invited Elizabeth Greene to join in discussing what to focus on when evaluating campaign performance. I’ve always enjoyed Elizabeth’s perspective and gained a lot of insights as we covered topics like: Assessing overall account health vs. product by product...

Instead of focusing just on the last touch point from your customers, Amazon Marketing Cloud (AMC) provides the opportunity to see the entire customer journey. In today’s episode, I was excited to be joined by Gloria Steiner from Perpetua to talk through more use cases and ways AMC can help with our advertising efforts. The first time I’ve ever heard about Amazon Marketing Cloud was from Gloria! S...

In this week's episode, Matt and Joe tackled a common debate on branded vs. non-branded campaigns. They shared a few case scenarios and highlighted whether running branded or non-branded campaigns would help with overall sales and brand building on Amazon.

There’s so much data and information available within the Amazon advertising space. Between Sponsored Ads, DSP, Amazon Marketing Cloud, and MWS (now the Selling Partner API), it can be tough to understand where to start and the key things to consider. In today's episode, Sreenath Reddy from Intentwise joined me today to discuss all things data and Amazon advertising! Overall it was a fun conversat...

In today’s episode, Matt and Joe spent some time covering the basics of Amazon Marketing Cloud (AMC), what the interface looks like, how it works, and use cases that can help brands optimize their advertising strategy. AMC is a great reporting tool that provides meaningful analytics, tying together a complete picture of the buyer’s journey and touchpoints. Having access to these data sets will tru...

You could have the best advertising strategy, but if your listings are poorly optimized, this tanks your advertising efforts. This is a conversation we often have with sellers after reviewing their accounts. A key precursor to advertising is not only having a great product but also having a great product detail page that can help convert the traffic you're driving to your listing. For this episode...

Are you able to identify and quantify missed opportunities within your advertising campaigns? Going through and doing account audits, we see a lot of different trends. In today’s episode, I wanted to talk with Jeremy, our Business Development Lead, to discuss some of the common trends we see when reviewing ad campaigns. While there are some major common trends, there are also small moves that get...

When we talk about upper funnel strategies, we speak to brand awareness and building exposure to customers who may not be very familiar with your brand or actively searching for your products. For this reason, you’ll need to either have good margins or a higher LTV to sustain these strategies. In today’s episode, Tony and Joe spent some time going over the DSP funnel while focusing on the upper fu...

Recently we completed a multiple regression case study analysis on how price changes affect conversion rate. In summary, there is a strong relationship between price and conversion rate. For most products, as price increases, conversion rate decreases. As a seller, understanding where you fall on the curve can significantly affect your decision towards making incremental price changes.  In th...

In our opinion, Sponsored Brands paired with a well-designed storefront provide a unique opportunity for sellers to build a large brand presence while emotionally connecting with shoppers. It's been a while since we've touched on Sponsored Brands on our podcast, so Matt and I decided to revisit these ad types and share ways we're helping our clients connect more with their audience. Key items we d...

Established brands like The LEGO Group have an advantage of large-scale brand awareness. Understanding how to spin your advertising strategy to convert high traffic into paying customers is the ultimate goal for all brands. In today’s episode, we were joined by Josh Justice, the Search Marketing Manager at The Lego Group, to discuss how established brands are winning with Amazon advertising. One o...

Brand Analytics is a goldmine for your advertising. Having access to aggregated data and competitive insights is only one piece of the puzzle. Understanding the data and implementing this in a strategy to meet your target customers' needs is what really sets you apart. In today's episode, both Matt and I thoroughly discussed Amazon's brand analytics reports and how sellers can use this data to imp...

One of the scariest situations as a seller is getting your account or products suspended. Every merchant wants to avoid getting suspended. However, more and more businesses still have to face these issues today. The key questions are: How do you best handle account suspension? What strategies can sellers use to get reinstated quickly? In this episode, I was joined by Lesley Hensell from Riverbend...

Understanding the nuts and bolts of working with service providers can prevent frustration and disappointments. During our journey working with clients as an Amazon advertising agency, we’ve learned a lot along with way. While we do our best to build and maintain successful relationships with our clients, there are a few that we had to learn to course correct. In today’s episode, we’re joined by o...

Having highly relevant targets and strategic campaign structures is not the end-all-be-all when managing your ads. Often, we see sellers focusing too much on their campaign structures and targets while taking a reactive approach to bidding, which usually results in poor advertising performance. It is important to understand that successful campaigns are designed with a step-by-step, strategic and...

Catch All and Seeding strategies are simple hacks that we typically leverage in our advertising mix. The key reason we love these strategies is that they generate solid returns on ad spend and help discover long-tail targets when reviewing your search reports. In today’s episode, Matt and I dived deep into these strategies and answered questions typically asked about campaign structure, results, a...

Your key goal is not to just have good advertising metrics. It should be to have advertising that feeds into your entire business, driving solid overall sales and profitability metrics. We had an amazing time with Mina in today's episode covering some of the core fundamentals sellers should be looking at when optimizing their campaigns. Being a seller himself, Mina shared scenarios that would typi...

We get asked countless of questions daily around budgeting and how to best allocate advertising spend. In today's episode, Matt and Joe answered these common questions while sharing scenarios to help add value to sellers, no matter their stage or size.  Episode Highlights:  What should you set for advertising budget? [01:52] Setting budgets to maintain profit margins [05:12] Setting budg...