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Amazon Search Query Performance Report is a powerful tool that lists keywords Amazon deems relevant to a brand. It provides metrics associated with these keywords and allows sellers to view data on their brand as a whole or on specific products. In today’s episode, both Matt and Joe dived into the report and shared tips on how brands can utilize these metrics. A few use cases are: Keyword Discover...

In the early days, developing a solid brand strategy included a lot of testing and iterating. However, a lot of that has changed today through experts like Kyle Kirkwood, who designs training modules to help brands grow.  In today’s episode, Joe and Kyle discussed some key pillars to consider when managing advertising for brands.  These are:  Planning  Activation Reporting and...

We took a spin on today's episode and covered some of the new advertising features we'd love to see Amazon implement in 2023. A few high on the list: Having global budgets for Sponsored Brands and Sponsored Display ads.   Improving controls with Sponsored Products placement adjustments.     Creating custom audiences for non-endemic advertisers. Official reporting on organic ranking....

You can’t do everything as an Amazon seller (or an agency). When you look at all the pieces that take you from the first click all the way to the conversion, there are endless to-do’s to improve your listings, advertising strategy, etc. So, you have to look at everything you could do, and then prioritize. Jason Landro of Nectar joins us on The Ad Project podcast this week to talk through one piece...

In today's episode, Joe is joined by guest Nater Youngchild, the CEO and Co-Founder of D8a Driven.  Nater's entrepreneurial focus is on the SaaS platform, an amalgamation of his 10+ years leading eCommerce businesses. From a University dorm room in 2008, Nater built the first multi-store grocery delivery platform in the PNW, which brought him to Amazon.com, where he learned and experienced bl...

We made it to our 100th episode, and we thank all our listeners, guests, and the team for making this happen! In today's episode, Matt and Joe had a really fun time reflecting on their journey on the podcast alongside all the changes with Amazon advertising. To spice things up a bit, we included some questions we got about our journey and growth with the podcast. This was a fun episode looking bac...

Staying where your customers live remains top of mind for many brands today. Advertising across multiple platforms allows brands to achieve this while maximizing opportunities to find new customers. In today’s episode, Joe is joined by Leo Ebbert to discuss what it takes to successfully develop a multi-channel advertising strategy.  Topics discussed include: General performance trends between...

As we get over the Black Friday/Cyber Monday hump and further into the holiday season, there are major trends that brands should watch out for over the next four to six weeks. In today's episode, both Matt and Joe dived into some of these trends and shared tips on how to be proactive during this period. Overall this was a great episode with a ton of takeaways on optimization strategies, timelines,...

Tony Miller, our Director of DSP is back - and he's digging into all of the insights available within Amazon's DSP If you're considering DSP or have been trying to figure out why there's so much buzz around the platform, it's because we can harness Amazon's first-party data to look at purchase history and determine who might be interested in certain products. From there, we can segment people into...

Macroeconomic conditions have many ecommerce brands wondering what their next move should be and when. Amazon DSP can be an Amazing option for many and if you're an Amazon Brand with a solid Sponsored Ads foundation - the time is now. If you're an established non-Amazon brand looking to diversify their ad spend, the time was yesterday. In this week's episode, our guest Sam Lee unpacks some essenti...

From the newsroom to tourism and marketing, our guest, Maarja Anderson Hewitt, has had a lot of experience in media and communications before taking on an Account Management role at Ad Advance. Maarja shared her perspective on the importance of having great creatives and being able to tell a story with your ads. Both her and Joe dived into the different types of creatives, such as video ads, and w...

Google Ads can be a great traffic and sales generator for your Amazon products! As we continue to expand, we’re looking at other traffic sources and thinking about how brands can tie together these pieces to scale. In today’s episode, Matt & Joe spent some time talking about how to use Google advertising to help drive traffic to Amazon. Some of the key points covered include: What is Amazon At...

We’ve been seeing a lot of economic headwinds that are impacting some brands and sellers within space. Many consumers are adjusting their spending habits to adapt to inflation and higher interest rates. While dialing back on your advertising spend may seem to make sense for the short term, maximizing efficiency can help weather the uncertainty and reduce the impact on profit margins. In today’s ep...

In today's episode, we wanted to take a different approach by walking through Joe's journey from starting as a seller in 2014 to life today with Ad Advance. Our spotlight guest today is Kedene Welcome, our digital marketing coordinator and longest-standing employee who started in the early days with both Matt & Joe as their virtual assistant. She walked through her full experience on both the...

We continually have conversations with our clients or potential clients around the trade-offs when setting Amazon Advertising goals. As we shift from one strategy to the next, we often discuss how these strategies compare or counteract our clients' goals or metrics. In today's episode, Matt & Joe thought it would be a great opportunity to highlight some of the key trade-offs and their impact....

Both Matt and Joe started out as freelancers in advertising. Shortly after, they built up an agency that has grown very quickly over the past five years. In today's episode, they both walked through their journey working together in the Amazon space and what it's been like growing an agency. Some of the key concerns when starting an agency include:  Hiring the right people  Building a cu...

There are so many things that we can implement with Amazon advertising. As we're approaching Q4, it is important to have a solid structure and foundation. This is why in today's episode, both Joe and Matt spent some time picking apart key things to consider when reviewing your Sponsored Ads campaigns. By reviewing these top 5 areas, you are likely well set up for a successful Q4 and beyond! Grab a...

Very often, brands focus heavily on driving traffic on peak days. However, what does it look like to drive traffic outside peak periods? What strategies can we implement to mimic the growth and success we usually see during peak periods? In today’s episode, Joe is joined by one of our Account Managers, Noah Salzl. Noah walked through multiple case studies where his clients attained tremendous grow...

Brands of all sizes constantly think about the next channels to invest in and whether they’re making the right decisions. In today’s episode, Joe was joined by Russ Dieringer from Stratably to talk through the changes within digital commerce and the role of Amazon within these Omnichannel consumer brands. Topics covered include: General trends among sellers and how they’re setting themselves apart...

We’re constantly asked to explain the difference between Amazon Marketing Stream, Amazon Marketing Cloud, and Amazon Attribution. In this episode, Joe and Matt decided to dive deep into each of these features offered by Amazon. They touched on a quick overview for each, when sellers should consider using these features, and key information that can be obtained. It can be challenging for brands to...

Utilizing a full-funnel strategy with Amazon DSP can be a powerful tool. However, when is the best time to implement DSP into your advertising mix? In today’s episode, Joe was joined by Adam Mellott from Better AMS to walk through Amazon DSP, when to implement it, and how to tie it together with the other ad types. Adam has a very unique story on how he was introduced to the Amazon space by workin...

In today’s episode, Joe was joined by one of our Account Managers, Melissa Barnstoff, to talk through things that stood out for our clients during Prime day.   Some of the hot topics we touched on were:  Running deals and promotions  Major items to focus on during the days leading up to a peak shopping period  Communication  While it may be a bit early to start touchi...

Understanding how to measure seasonality and actions you can take to go through the low periods can really help set you apart from the competition.  In today’s episode, Matt and Joe spent some time talking through ways brands can accurately measure seasonality and how to be proactive.   Key Takeaways include:  Analyzing your account/products to understand your seasonality ...

We continue to be surprised about the trends we see from using Amazon Marketing Stream. In today’s episode, both Matt and Joe dived deeper on some of the key insights and share a couple of initial takeaways from the data we’re pulling in. Traffic trends by the hour CVR and ROAS by the hour Key takeaways for brands focused on efficiency vs. expanding reach This episode goes hand-in-hand with some o...

Building a sustainable brand starts with your customer…. Which goes beyond your competitors' performance data, search volume, and revenue targets. In today's episode, I was excited to have Adam Runquist as our guest to walk through the success formula for growing a brand. Adam is a trusted advisor and investor in the Amazon space. He also has a popular Youtube channel, "Adam Heist," and provides t...