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If you’re looking to keep your same ACoS and TACoS goals year over year, it will be very difficult to grow. With Amazon getting more competitive driving up CPC, sellers will need to have an incremental change with their advertising goals. In today’s episode, we’re joined by Lucas Kwiatkowski to dive into key reasons we’re seeing fluctuations with ACoS and TACoS. We also highlighted ways sellers ca...

Amazon is continuing to find a lot more ways to motivate sellers to drive traffic from off-channel onto their platform. With countless advertising channels in the space, one of the critical issues we face is tracking performance through all stages of the buyer's journey from multiple sources. In today's episode, we're joined by one of our Account Execs, Josh, to really talk through Amazon Attribut...

Having access to first-party data on customers' purchases can revolutionize your advertising strategy. For today's episode, we're excited to have advertising expert Vitalii Khyzhniak from Profit Whales join Joe Shelerud to discuss leveraging Amazon DSP data and building an advertising ecosystem. Key Items Covered: Rules of thumb when getting started with DSP Allocating budgets between different ad...

There have been quite some changes with Amazon Advertising this year. There were new targeting types, new ad types, changes in the user interface of the advertising dashboard, and much more. With all the new features, sellers and brands had more opportunities to leverage advertising and develop strategies to build a long-lasting brand. In today's episode, Destaney and Joe touched on the major shif...

Advertising costs have been increasing on Amazon. Recent statistics have shown where Sponsored Products cost-per-click increased by 26%, Sponsored Brands increased by 21%, and Sponsored Display by 55%. There are many different factors contributing to the rise, and in today's episode, we dived into each of those factors. We also shared tips on how sellers can combat the increase in costs and remain...

Overview The last couple of weeks has been busy with Amazon advertising new features releases. We understand that it can be pretty difficult for sellers and advertisers to stay on top of all the new features, which is why we’ve decided to review the majority of the new features released in today’s episode. For each feature, Matt and Joe discussed the features use and how these can tie into your cu...

Overview With shoppers being more strategic on how they’re spreading their dollars this season, we are forced to revise our strategy to fully take advantage of the holiday period. Utilizing retargeting ads to target shoppers browsing around your product listings can help recover missed opportunities. In today’s episode, Matt and Joe will share ways you can get started with retargeting ads and how...

Overview The key goal of brand building is to introduce shoppers who could potentially be interested in your brand to learn more about your brand and products. Over time, as you continue to work on brand building strategies, you will see your branded search increase. This is a true indicator that these higher funnel strategies work and can result in loyal customers with repeated purchases over tim...

Overview  There are a number of common Seller Central issues that Amazon sellers experience and dealing with Seller Support can be time-consuming. Working with an agency to help resolve these issues can help expedite the troubleshooting process, but there are a few things you can try on your own before asking for professional assistance. In today's episode, John Cavendish from Seller Candy jo...

When we look back at Q4 on Amazon over the last few years, there are a number of trends we see in regards to CPC, Traffic, Conversion Rate, ACoS and more. Knowing what we know about Q4 and how things typically play out, how can we use this information to be proactive vs reactive with our strategy? On this week's episode, Matt and Joe will tell you what they anticipate heading into the holiday seas...

In our final episode of our campaign strategy series, we're covering a number of campaign setups including but not limited to new product launch, ranking, conquesting and niche strategies like our catch-all and seeding campaigns. Tony Miller, one of our in-house account executives, will provide actionable tips that you can apply to your own campaigns. Connect with Ad Advance: www.adadvance.com

David Stickland, President of Franklin's Popcorn, joins us on this week's episode to talk through the art of creating positive customer experiences. Dave even calls out the lessons he's learned over the last year going from a big brand to going back to working on something very small, his approach to building their current brand, and remembering how to go back to basics. Dave has been in the ecomm...

In our previous episode with guest Tony Miller, we walked through the nuts and bolts of how to set up your core campaign funnel structure. This week we're taking things a step further. Now that you've got your base funnel structure built out with Sponsored Products, we talk through how to introduce other ad types to your funnel and unique strategies you can implement to take things to the next lev...

Dayparting on Amazon is a fancy term for running your ads during specific times of the day, on a schedule. For example, if you have a limited budget, you might only want to run your ads during specific times you think there will be increased traffic. In this episode, Abe Chomali joins us to talk through dayparting on Amazon, and if it's an efficient strategy you should be utilizing for your brand....

In this episode we are joined by Tony Miller, one of our awesome Account Executives here at Ad Advance, to talk through our staple campaign strategies and more specifically how to implement them in your account. There are a lot of pieces we could break down, but in this episode specifically we’re going to focus on primary campaigns: how we group products together, what we use for bid types, how we...

Are you ready for Q4? In this week's episode, we talk with Kris Gramlich and Dustin Kane of Sellozo to think through key advertising strategies and general things you should be thinking through as a seller heading into Amazon's most competitive season. About Sellozo: Sellozo offers an à la carte, comprehensive suite of intelligent tools for Amazon Sellers. We automate the tedious stuff, analyze a...

This episode is the second to come in our mini-series lining out Amazon advertising fundamentals. Now that you've got your ad types and targeting types dialed in, how do you tie that to overall strategy? In this episode we'll focus on our key campaign strategies including funnel strategy, primary campaigns, ranking campaigns, brand defense, ASIN defense, and a couple of backup's to earn extra bran...

George Barnett Read worked with Amazon in the UK with some of their strategic sellers for a number of years before transitioning to the consultancy side about three years ago. He now helps brands with their advertising while also spending quite a bit of time educating through his content. George strives to read, learn and consume as much information as possible that he can share with others, and b...

Back to the basics. In this mini series, Matt and Joe will be covering the fundamental pieces you should to check and double check to make sure you're in good shape with your Amazon advertising heading into Q4 - Ad types, application, and optimization and strategies. Today's episode will cover ad types on Amazon, where they show up, which ad types you should be using and how you can utilize them t...

Dr. Florian Nottorf is co-founder and co-CEO of the ABOUT YOU subsidiary ADFERENCE, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before founding Adference at the beginning of 2014, the doctor of business informatics researched scientifically excellent methods in online marketing. At ADFERENCE, Florian leads an expert team of now over 60 employee...

As a rule of thumb, we’d rather hire a good culture fit than someone with a deep level of initial expertise in the Amazon industry. Why? To put it simply – you can teach someone new skills, but you can’t teach them to be a good person. Company culture is something we value and prioritize above a lot of other things in our business. Erik Swenson is the Operations Manager with Ad Advance. He manages...

Jon Derkits of Forum Brands joins us on The Ad Project podcast this week to talk through his experience strategically purchasing and growing Amazon FBA brands. Jon personally has an impressive background working for Amazon directly, where he led the third-party marketplace for consumer electronics on the Amazon Canada side of the business. Features like north American remote fulfillment subscribe...

Myth or Fact? Amazon DSP is only a fit for sellers who aren’t already using another DSP, such as Google or Facebook. There are a handful of common myths we hear about Amazon DSP time and time again. Being that Amazon DSP is such an incredible opportunity for most sellers, we thought it would be a good idea to dive into each of these misconceptions and give our perspective. Now is a great time to s...

Overview It’s the talk of the town about how competitive it is to sell on Amazon these days. It’s also no secret that as a seller you’ll need to implement strategies and take advantage of new features to stay on top. Amazon continually provides sellers with more and more tools to establish a brand presence and connect with their customers. In this episode, Destaney Wishon from Better AMS joins Joe...

Overview Having been in the Amazon space for many years, we know first-hand how important it is to know what not to do in order to avoid wasted spend and time when managing your ads. Over time, we’ve found there are a handful of mistakes we see sellers make with their advertising strategy and optimization. In this episode, we call out the top 3 common mistakes we see sellers make, and how to mitig...