The 30 Percent Podcast

In todays episode, Sam and Afam get into their previous week. The boys were out on another quiz night quest. Afam had some studio sessions and Sam also sat down with Banjuka hitmaker DNA to talk about Kenyan music and the industry. Bensoul recently took to X (twitter) and Afam passionately expresses his disappointment in the contents of his post. On to some news, The government was caught offering...

In todays episode, Sam and Afam get into their previous week. Afam went to see Barbenheimer, complete with a wardrobe change. Conversation leads to Elon Musk and his ongoing battle with X (formerly know as twitter) users. The boys then get into a recent issue that Rema had while performing in Atlanta. Rema believes that Afro Beats as a whole was getting disrespected, Sam has a varying opinion, and...

In todays episode, Sam and Afam get into how they've been this past week. It's been a slow news week for music on Kenya, and the boys had to get a little bit creative. They had a watch party for recent interviews. Nigerian youtuber Fisayo Fosudo sat down with Mavin Records CEO and Mo' Hits co-owner Don Jazzy to talk about his music and leadership of one of the hottest labels Africa has...

In todays episode, Sam and Afam get to their past week. There have been recent protests in the country, and Sam almost gets caught up in the drama. The boys discuss the social and political disturbance and what it may mean for Kenya and Kenyans. They then get into the major news of the week. Hip Hop trio Wakadinali and a Nigerian promoter get into a little beef online. They claim to be too big her...

In todays episode, Sam and Afam get into how they've been this past week. They then get into the big news of the week, Meta capitalised of Twitters recent fumble with the launch of a new social media app, Threads. The boys talk about what this means for Elon and his 40 Billion investment as well as what it may mean for artists. Also, Popular genge artiste Mejja recently got himself a brand dea...

We have another special episode for you. Sam and Afam are joined by Maija to bring you episode 30 of the 30% Podcast. Maija Rivenburg is the founder and Director of Kipepeo Agency. Kipepeo Agency is an artist management and bookings establishment that has its bases in Uganda and Kenya. The agency boasts a roaster that includes Bakhita, Eli Maliki, GNL Zamba, Groovy Jo, Liboi, Nsimbi, Suzan Kerunen...

In todays episode, Sam and Afam get into some recent news in the international and local music industry. Afam is vexed about a recent decision by Twitter CEO and Billionaire to limit the mount of tweets a user can view. On to the BET awards now. The awards are back for the 2023 edition! They were held recently in Los Angeles. the boys talk about the winners (and the labels they are attached to). A...

In todays episode, Sam and Afam talk about the recent news that took the world by storm, the tragedy of the Titan and the 5 passengers who sadly lost their lives. They then get into the recent shows that they attended. Kipepeo Agency hosted a World Music Day show at The Alchemist with their artists as the headliners and the boys were "press" for the event. Afam attended and was part of a...

In todays episode, Sam and Afam get into their previous week. They both attended the Fireside Chat with Fena Gitu and Jessica Colaco, which was a successful outing. Afam was also in attendance at Groovy Jo's album listening party and he gives a brief review of the event. Onto the news! A win for African music? The Recording Academy (Grammys) Introduce a new category that will highlight and awa...

We have another special episode for you. Sam and Afam are joined by Alfayo to bring you episode 26 of the 30% Podcast. Alfayo is a music journalist, Editor with Remixd Magazine, Standard Group, and more. He is also works a Media Executive at Tofauti Vibes, and is a PR Lead at Kipepeo (a talent and booking agency) which works with artist such as Eli Maliki, Liboi, Groovy Jo and more. With that impr...

The Pod Boys were out this week! In todays episode, Sam and Afam talk about their weeks which included a quiz night outing. After that a few announcements were made. We are now uploading audio episodes on to YouTube. Make sure to subscribe to the Podcast Channel. We have an official Spotify Playlist for all the music that is played on the 30% podcast episodes. Follow the Playlist to have all the e...

The following episode takes place between 11am and 12pm. Sam and Afam intro the pod with the usual debrief of the previous week. Sam was super productive (pun intended) and Afam shares his experience meeting Kenyan music legends Nameless, Wahu & Nyashinski. The boys reminisce on the old shows they used to watch (24, The Sentinel & MacGyver). They then proceed to talk about local news start...

In todays episode, Sam and Afam talk about their previous week. They get into a conversation about the notable Afrobeat producers and Afam makes a brazen call. Who do you think will be crowned the #1 Afrobeat producer on the 30% Podcast? On to some sad news, pop icon and legend Tina Turner passed away recently, the boys talk about her legacy and the impact she had on the music industry, they give...

We have a special episode and a first for the 30 Percent Podcast! In todays episode, Sam and Afam Interview Philip Koth. Philo is an A&R who works with the likes of Buruklyn Boyz, Big Yasa, DAVAJI and others. We talk about how he got started in the music industry, what he believes the job of an A&R is, as well as how the landscape is changing and the different ways to discover new musician...

In todays episode, Sam and Afam start by rehashing their weeks. Sam goes into detail about his week which saw him meet the Colombian Vice President, Francia Marquez, as well as a handful of Colombian artists who were in the country looking to collaborate with Kenyan artists and producers. The aim is to foster collaboration between Colombia and the African countries they visited by recording an alb...

In todays episode, Afam starts off by going on a passionate rant about his Karun x Condense experience. Spoiler alert! He couldn't get in, and was very disappointed, seeing as he was very excited about attending his first Metaverse based virtual event. Sam however, was able to connect to the servers, and gives a brief recap on his experience at the show. The boys mention the huge win for music...

Afam and Sam catch up and talk how they’ve been, they discuss Afams' football team and how he feels about its current state in the league standings. The boys then dive into the news. Sauti Sol gives reasons why they don’t perform in national celebrations - Is the Kenyan government for Kenyan art? Who is the most streamed African artist on YouTube? the boys run down the list. Also, Apple music...

In this episode, Sam & Afam catch up and talk about creativity (the conversation gets a little nerdy). It's raining Law Suits! Drake is being sued by an African artist for an uncleared sample on his 2022 release, Honestly, Nevermind. Tennessee rapper Glorilla also caught a lawsuit for allegedly sampling a 1994 rap song, and closer to home, Nonini wins a copyright infringement case against...

In this episode, Sam & Afam discuss Tedd Josiah's interview where he claims "No one will remember Sauti Sol in 20 years." The boys discuss whether this is true especially within the current digital music landscape. The guys also discuss the speculative article posted on Nairobi News about Bensoul possibly plotting an exit from Sol Generation. Would he thrive on his own, or is he...

In this episode, Afam gives a review of the Netflix documentary, "The Playlist" which details the rise of streaming giant, Spotify. This leads to a talk about gatekeeping within streaming, and the importance of playlisting. Whats the value of a stream, and how much does a Kenyan artist earn from streaming? These questions and more are answered in todays episode! The boys also review new...

In this episode, Sam and Afam catch up and discuss the role A.I. is currently playing in the music industry and speculate on how instrumental A.I. is going to be in shaping the music industry in the future. The boys also briefly talk about their FOMO as regards the Boiler Room event that took place during the week and touch on the different perspectives they observed over Twitter. To cap off the p...

In this episode, Sam and Afam discuss the music charts and of the old vs new school artist representation. They then get into a conversation about Tik-Tok, and how it is changing the way artists create and fans consume music. Also, the recent release of the Boutross "Angela" Remix featuring 1da Banton and Konshens as well as "Soweto" by Victony featuring Don Toliver and Rema le...

In this episode, Sam and Afam talk about the polarizing drama that ensued surrounding Brandy Maina's twitter. The boys argue that artists are allowed to curate the people they collaborate with and question KOT's need to criticize every single thing artists do. They also address radio station's involvement in this whole saga, and theorize on the reasons why radio and mainstream media te...

In this episode, Sam and Afam talk about what they have been up to in the recent week. They then get into a conversation about artist development. This aspect does not seem to be as present in the Kenyan Music Industry as it is in other music industries, and they attempt to detail their reasons as to why that may be. The boys talk about Artists such as Drake and Rema among others who have gone thr...

In this episode, Sam and Afam share their unsuccessful experiences trying to work with artists. They give their take on how upcoming producers can deal with having their beats rejected, receiving minimal to no feedback from artists among many challenges budding producers face while starting out. They also talk about how producers can assert themselves more in the production process as opposed to t...