The 30 Percent Podcast

In this episode, Sam and Afam talk about some recent squabbles on twitter. Drill Digest tweeted out a song with their opinion on its genre and that didn't sit well with many. Also, a tweet about who can and can't speak sheng in their music evolves into a conversation about classism in the Kenyan music industry. Meanwhile, Bien and Ayra Starr's "My Baby" went offline mid week and The boys speculate...

In this episode, Sam and Afam discuss the 2023 Grammy Awards. They talk about the winners, as well as the politics of of the award show. They then tackle an important question on the categorizing of African music, its pros, and cons. This week, the boys also review new music that dropped last week! To bring more awareness to the different genres of music within the industry we hope to see the arti...

In this episode, Sam and Afam read out questions sent in by an anonymous listener. The questions tackle whether Kenyan artists are doing anything wrong (contributing to low local and international play) as well as how and if people within the music industry make sustainable income. The boys also review the new music that dropped last week! To bring more awareness to the different genres of music w...

In this episode, Sam and Afam talk about the recent workshop that the streaming service Boomplay held, and highlight Afams participation in it. That conversation leads to a discussion about the importance of artists gaining knowledge about the industry, and the passing of information to the younger generation of artists from the older generation.  They talk about new the music that dropped, a...

In this episode, Sam and Afam discuss new music. They dissect the new releases from their perspective as music producers/engineers and also briefly discuss what streaming platforms they prefer. To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve. Join us for weekly episodes...

In this episode, Sam and Afam discuss western influences in the Kenyan music industry. They also talk about the importance of culture in art and review new music that dropped this past week.  To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve. Join us for weekly episo...

In this episode, Sam and Afam usher in 2023 by talking about Boutross' hit single "Angela." They also discuss his album "Mawingu" from a producers view-point and speculate on what Boutross should do, now that he has a hit on his hands. To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition...

In this episode, Sam and Afam introduce the 30 Percent Podcast which will explore the emerging Kenyan music industry through the lens of two music producers. Astonishingly, only 30% of the music played within Kenyan radio stations is Kenyan. To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recog...