The 30 Percent Podcast

In todays episode, Sam and Afam get into the various activities they got into during the previous week. Blinky Bill put on a fantastic show at the rooftop (The Mall) for the We Cut Keys 2 album release party. Sam was at the show, and he talks about his experience. They then get into an album review for the project. This conversation leads to a talk about activism in music and artists roles in effe...

In todays episode, Sam and Afam get into the various activities they got into during the previous week. The Music Copyright Society of Kenya (MCSK) made headlines again this week announcing that they will equally divide a reported Kshs 20 Million among its members. The boys talk about the move and what they feel is wrong with it and how it affects artists in the country. They offer alternate ways...

In todays episode, Sam and Afam get into the various activities they got into during the previous week. They then get into some of the happenings around the industry. Diplo, who is one third of the American-Jamaican Electronic music group Major Lazer, will be in Nairobi on the 20th of January and will perform alongside producer Kooldrink from South Africa, Zimbabwe's Nitefreak, Hiribae from Ke...

Happy New year! In todays episode, Sam and Afam begin by recapping their new year crossover and then get into what they want to achieve in 2024. This leads into a conversation with bold predictions on what they feel will happen this year in the Kenyan music industry, and which artist will have their "Water" moment. The boys highlight an exciting new style of music coming up and making it...

*We apologize for the audio issues in today's episode. Christmas is in the air! In todays episode, Sam and Afam talk about the festive holidays. They somehow have opposing views on Santa as Afam provides context for the holiday hero and his origins. (and since it's a music podcast) The boys talk about artists and releases around Christmas time and their views on that. A Tosh Gitonga direct...

In todays episode, Sam and Afam get into the various activities they got into during the previous week. Afam was part of a few releases this week! Rnb songstresses Iyanah and Andiyah team up for a Afam produced track titled Diani. Lil Maina also dropped a ten track album titled "Maisha Ya Stunner" with track 2, Cocoa Butter produced by Afam. Afam gives us a peek behind the making of the...

Sam and Afam begin the episode by going through their Spotify Wrapped. They discuss the various accuracies and inaccuracies. Slightly controversially, Drake found his way into many Spotify listeners wrapped lists and the boys talk about why that could be and is he deserving of the spot? On the back of last weeks episode the boys have a discussion about aging in art. They contrast producers and art...

We have a special episode lined up for you! In todays episode, Sam and Afam sit down with a man whose work speaks for itself. Eric Musyoka has been in the Kenyan music scene for 25+ years. What hasn't he done? He has been in rap a rap group, worked at Homeboyz Entertainment as a producer and sound engineer, and worked with the notable Kenyan acts including Sauti Sol, P-Unit, Just a Band, Diplo...

In todays episode, Sam and Afam get into the various activities they got into during the previous week. British Nigerian Afrofusion singer/songwriter Gabzy was in Kenya recently to perform at a Canivore Grounds however the show did not go exactly as planned. following the concert, there were numerous complaints from fans who attended the show citing various issues with the organization of the show...

In todays episode, Sam and Afam get into the various activities they got into during the previous week. They then get into the Hot topics of the week. The recent Colors showcase of Kenyan RNB has garnered some criticism from music consumers all over the country. The boys go through the controversy and give their opinions on it and highlight takes from the likes of Kenyan artists Xtatic and Charism...

The boys start off the 51st episode with a debate about aliens. Sam is firmly convinced they do not exist, and Afam lists the different reasons and conspiracies that lead him to believe that the human race isn't the only life form in the universe. The Recording Academy's 2024 Grammy nominations are public and a number of African Categories have been included in the coming ceremony. Nigeria...

We are at our 50th episode! This episode is all (mostly) about our podcast. Afam and Sam talk about the 50th edition of the 30 Percent show. The boys begin by talking about the inception of the podcast, and the ideas that birthed the desire to start a podcast. They talk about the importance of having a good idea, and building a good foundation before scaling it. They then get into their favorite m...

In todays episode, Sam and Afam get into the various activities they got into during the previous week. The boys begin by talking about the recent Octoberfest and the different performances that took place. This leads to a critique by Carlton Kitheka on twitter about rap group Wakadinali's performance at the show. He was questioning their presentation at the show and suggested that they grow p...

In todays episode, Sam and Afam get into the various activities they got into during the previous week. The boys were outside this week! Kipepeo artist Udulele recently released an EP and had a performance at Kuona Artist Collective, Sam and Afam both attended the show. They discuss the performances of Liboi, Tanzanian artist Salum Matata who had an electrifying performance, and finally Udulele, w...

In todays episode, Sam and Afam get into the various activities they got into during the previous week. The boys then get into the topics for the week. Kenyans are a little annoyed at TZ musicians for allegedly failing to promote collaborations with Kenyan musicians. Nadia Mukami seems to be the latest to talk about the issue, accusing Tanzanian artist Darassa of the same after the release of her...

We have another special episode for you! For Episode 042, we sit down with crooners Kinoti and Ethan Muziki, two musicians taking Kenya and the world by storm, one track at a time. They recently had a show cancelled mid-performance in one of Nairobi's popular spaces as more supporters showed up than the venue could handle! Sam and Afam sit down with them to discuss this, the two's careers...

In todays episode, Sam and Afam get into the various activities they undertook during the previous week. Startup Grind, the largest startup community in the world, partnered with media and tech incubator hub SemaBOX to put on a fireside chat with Dan Aceda and the boys were at the show and they talk about their experiences from it. Earlier in the week they also sat down with two incredible artists...

In todays episode, Sam and Afam get into their previous week which leads into a conversation about artists real names vs pseudonyms and how has affected the perception of their music. This weeks episode is all about Music distribution. The boys jump right into definitions of what it is. they discuss a little bit of the history of music distribution and the systems that have led up to making it wha...

In todays episode, Sam and Afam get into the various activities they undertook during the previous week. Afam has been editing videos and Sam wonders where all the time is going, also, everyone seems to be born in September. Kenyan artist Steph Kapela recently took to Tiktok to talk about an issue he feels is a big problem in the Kenyan music industry. Kapela goes on to educate the public, informi...

We have a special episode for you! For Episode 042, we sit down with one of Kenya's polarizing artists, former Nation FM radio presenter, and TV presenter Antoneosoul. The trio get right into conversation. Antoneosoul talks about his hair and explains why he does not refer to them as "Dreadlocks" but rather refers to them as "Rastas". He proceeds to talk about what having R...

In todays episode, the boys get right into a conversation about beat block which Sam has had this previous week. They talk about what it actually is, and how producers and artists alike can get over it. In the midst of this they talk about great artists stealing and how they can be influenced by other peoples art. Afam made an interesting obesrvation while listening to the new music that dropped....

In todays episode, Sam and Afam get into an argument right away about producers giving their sauce away, revealing artist secrets and guarding intellectual property. Sam thinks artists have the right to keep their IP secret, Afam feels that everything should be freely shared for the betterment of the artist community. Sam then talks a little bit about the 48 Film Challenge that he was part of rece...

In todays episode, Sam and Afam get into their previous week. Afam went to the recent show at Winning Post, where Nasty C and Cassper Nyovest headlined. Afam gives his review of the show. Also, Sam had an eye opening conversation with a creative from another industry and finds out that most if not all Kenyan creative industries have some work to do for them to get to where they need to be. Shoke S...

In todays episode, Sam and Afam get into their previous week. The Poseidon Pod Boyz stepped out this week for a listening party. Kenyan artist Kinoti released a project titled Little Messages who's listening party the boys attended. They do a detailed breakdown of the show, and give insight into their perspectives from their experiences on the night. Khaligraph Jones set fire to the Kenyan hip...

In todays episode, Sam and Afam get into their previous week. Afam was part of a release recently which leads into a talk about what is required to release a song successfully today. Afam provides very useful information as the boys talk about press kits, pitching to playlists, looking to TikTok to drive engagement and much more. Theres been some trouble with Africa and America. The boys get into...