The 30 Percent Podcast

The 30 Percent Podcast

Music EN ↓ 183 episodes

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan. Our goal is to see this percentage go up significantly. We will also broadly discuss global music industry trends and contextualize them through the lens of two music producers based in Kenya.

Author

The 30 Percent Podcast

Category

Music

Podcast website

linktr.ee

Latest episode

Jul 9, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Episode 086 | Where Power Lies 23.07.2024

On today's episode, Sam and Afam get into what they have been up to recently. Sam showed up for the Sema Box Wazo app launch at the Baraza Media Lab and breaks down the event (6:50). More CMO news with KAMP winning the appeal to overturn KECOBOs decision that awarded PAVRISK the sole license to collect royalties on artists behalf which leads them to talk about the importance of music education...

Episode 085 | The Pod Before The Pod 16.07.2024

On today's episode, Sam and Afam get into what they have been up to recently. They then briefly mention the ongoing investigations on the discovery at the Kware slum, and the assassination attempt on the former president of America. Following that, they talk about Kenyan artist Sabi Wu, who was featured on the Rolling Stone Magazine for his "Not Like Us" remix which addresses the cur...

Episode 084 | Breaking the 4th Wall 09.07.2024

Sam and Afam get into their weeks and what they have been up to. They then touch on what has been happening in the country which leads them to talk about the recent Saba Saba March and concert that was recently held (10:10). KAMP gets the green light to collect royalties on behalf of artists despite KECOBO giving PAVRISK that license recently (18:30). The BET awards were held recently, and the boy...

Episode 083 | #RutoMustGo 02.07.2024

A lot has happened recently! In today's episode, Sam and Afam talk about the #RejectTheFinanceBill2024 protests as well as their different outcomes. They talk about the Kenyan governments response to the peoples demands, and highlight some key issues they have observed. The boys also briefly discuss the recent roundtable talk that featured the President, Eric Latiff, Linus Kaikai, and Joe Agey...

Episode 082 | They Will Not Believe. 25.06.2024

In today's episode, Sam and Afam talk about the recent protests that have been going on in Kenya. They mention and commend different artists such as Charisma, who have joined the protests and are vocal about their stances. They also talk about some of the artists releasing music including Sabi Wu and Trio Mio creating a soundtrack to what is going on. They then mention the power of the interne...

Episode 081 | #rejectfinancebill2024 18.06.2024

In today's episode, Sam and Afam talk about what they've been up to during the week. The episode then begins with the big news of the week. A new finance bill was proposed that received opposition from all sides. The bill will affect the creative community, and the boys talk about its implications (11:36). More CMO news! KAMP presents their Q1 royalty reports leading Afam to do some heavy...

Episode 080 | Old Reliable 11.06.2024

In today's episode, Sam and Afam talk about what they've been up to during the week. They get into some news. KECOBO selected PAVRISK, formerly known as PRISK, to manage royalty collection among other things, a decision that is being contested by another CMO, KAMP. They argue that they have a better track record in distributing royalties to artists, and allege that PAVRISK have failed at t...

Episode 079 | Lemon Squeeze 04.06.2024

In today's episode, Sam and Afam talk about what they've been up to. Sam attended a Matt Ngesa show at Geco Cafe while Afam was busy preparing for a music release with one of his artists. They then get into some industry talk. Kenyan artist Otile Brown declared that we have no international artists in Kenya, and former Sauti Sol member Bien said he doesn't want to be involved in such d...

Episode 078 | Stomach-Head Connection 28.05.2024

In today's episode, Sam and Afam talk about what they've been up to. Nyashinski and Savara both announced that they will not be performing at the Madaraka Festival in the US due to the festival not being able to secure visas for the artists and their teams which sparks a discussion on the role of the government in helping push art outside of Kenya (11:15). Following that, they talk about t...

Episode 077 | Manband 21.05.2024

In today's episode, Sam and Afam talk about what they've been up to. They then begin by talking about Kenyan Hit maker Motif Di Dons comments on Kenyas emerging genre Arbantone, and his support for it (10:40). Kenya may be following America's lead in banning social media giant Tik Tok, the boys discuss the impact of the move (23:50). Chimano says he is refuelling for a strong return af...

Episode 076 | The Colonisers 14.05.2024

In today's episode, Sam and Afam talk about what they've been up to. Afam starts with a rant about carrying on traditions, and gives flowers to Clemo & Charles Luche at calif records (4:20). Sam then reviews his experience at the Goethe Institute Streaming Revenue and Distribution Talk hosted by the VIP Access Podcast host Anyiko Owoko, with Martha Huro (MD East Africa at Boomplay) Bet...

Episode 075 | You've Been Compromised 07.05.2024

In today's episode, Sam and Afam talk about what they've been up to. Afam talks about attending a Rich Amiri show in New York (4:35). Gospel artist Guardian angel says his catalogue is worth 200 million shillings, the boys give their thoughts on it (11:25). After that, they then get into a conversation about who is the GOAT in the current Kenyan music scene with receipts to back up their c...

Episode 074 | Promo Code 30% 30.04.2024

In today's episode, Sam and Afam begin with what they have been up to. Sam and Abigael Diana, host of the Ongeza Volume Podcast, went over to Coster Ojwang's Studio, and talked about music and art. Kenyan singer-songwriter Ethan Muziki is going through a rebrand, asking fans to refer to him as Kethan from now on. This news leads to boys into a discussion about rebranding as a musical artis...

Episode 073 | A Couple of Musics 23.04.2024

In today's episode, Sam and Afam begin with what they have been up to. Afam attended a PinkPantheress show in New York but sadly missed Ice Spice's performance. Following that, they get into some news related topics. Nviiri the Storyteller officially announced his departure from Sol Generation and his new management team. The boys then give their opinion on having loved ones as managers. O...

Episode 072 | The Big Three 18.04.2024

In today's episode, Sam and Afam begin with Boutross "Mtindo" album release and what they feel about the project, as well as their involvement in it. They talk about his career so far and what they feel he is getting right. They then get into a conversation about the Kenya copyright board (KECOBO) and its unorthodox method of selecting new CMOs. Speakingof CMOs, the Kenya Association...

Episode 071 | Laced with Silence 09.04.2024

In today's episode, Sam and Afam get into the different activities they got into during the previous week. They start with WizKid saying he is not an afro beat artist, and he doesn't want to be boxed in. Media giant K24 got into some trouble with Davido following his Raha Fest performance recently for making some serious allegations against him for an April fools joke. Chimano announces he...

Episode 070 | Consistency is Key (with Bryan Chege) 05.04.2024

In todays episode, Sam and Afam sit down with Bryan Chege, an A&R, artist manager, and industry professional who has worked with Mdundo, Boomplay, Pulse, Radio Africa Group, Audiomack and more! They discuss various topics including Bryan's journey in the music industry, and his current work. They also talk about Artist development and Bryan gives his insight on what artists need to be doin...

Episode 069 | Music Distribution (with Bilha Ngaruiya & Vincent Mutuma) 28.03.2024

We have a special interview lined up for you! Sam and Afam sit down with ONErpm's Vincent Mutuma and Bilha Ngaruiya. They talk about their roles at the digital distribution service, and get into what distribution is. They also discuss CPM (cost per mile) in marketing, as well as its role in the music industry today and how it may determine an artists success. They then get into ONErpm's ar...

Episode 068 | Real R&B is Back! 19.03.2024

In today's episode, Sam and Afam get into the different activities they got into during the previous week. They also have an announcement that about the podcast! Streaming giant Spotify announced a new video service to rival the established Youtube. The boys talk about this and what it may mean. It then leads into a conversation on whether the music video is dead, and what artists can focus on...

Episode 067 | Award Shows 12.03.2024

In today's episode, Sam and Afam get into the different activities they got into during the previous week. Afrobeat sensation Ayra Starr announced her upcoming tour alongside American rnb superstar Chris Brown. The boys talk about the move in light of Chris Browns past reputation. following the Recent Brit Award ceremonies, they then get into a conversation award shows in Kenya and the new for...

Episode 066 | Universal Mavin Group 05.03.2024

In today's episode, Sam and Afam get into the different activities they got into during the previous week. Mavin Records was in the news this week after UMG made a move to aquire the Nigerian music label headed by Don Jazzy and Tega Oghenejobo. Sam and Afam talk about the move. They discuss what they feel are positives to the move, and how the afrobeats movement can greatly benefit from it amo...

Episode 065 | Neon Elephants 27.02.2024

In today's episode, Sam and Afam get into the different activities they got into during the previous week. Music Copyright Society of Kenya CEO Ezekiel Mutua sat down with Spice FM's The Situation Room to talk about some of the things that have gotten him in trouble with the public. Sam talks about the interview and gives his opinion on the matter. Afam then brings up an observation on Tik...

Episode 064 | Effervescence 20.02.2024

In todays episode, Sam and Afam begin with the various activities they got into during the previous week. Raha Fest was announced recently with Davido as the headliner as well as performances by South Africa's Musa Keys, Ghana's King Promise and a number of artists from Kenya such as Femi One, Mejja, Nviiri the Storyteller and more. The boys talk about a question that came up on twitter on whether...

Episode 063 | Pros & Cons 13.02.2024

In todays episode, Sam and Afam get into the various activities they got into during the previous week. Kenyan star Nikita Kering was recently on the Mic Cheque podcast. She mentioned advice she was given by KE Music icon Bien about signing to labels. That leads into a conversation about the benefits and drawbacks of signing to a music label versus remaining independent. They then talk about what...

Episode 062 | Do Do Brown 06.02.2024

In todays episode, Sam and Afam get into the various activities they got into during the previous week. Grammy season is upon us! Afam was up early watching the ceremonies, and breaks down the show for us. They talk about JAYZ's Comments to the Recording Academy, Killer Mike's arrest, and more. The boys also get into the different winners and losers from the awards congratulating the likes...

Listen to the The 30 Percent Podcast podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.