The #2 Septic Podcast

Most septic businesses stay small because owners hesitate to take bold risks—but Jason Lambert didn’t. In this episode, he shares how he scaled from septic tank installs to full-service sewer solutions by making strategic moves, buying smart, and leaning into growth before it felt comfortable. If you’re a business owner, entrepreneur, or trades professional looking for real-world lessons on scalin...

The secret to scaling a septic business isn’t just trucks, tools, or even price—it’s service, culture, and professionalism. In this episode, Mason shares how he built a thriving septic and portable toilet company in just five years, earned 250+ reviews, and turned customer experience into a serious growth engine. Plus, we dive into the numbers that actually drive profitability. Check out the featu...

If you’re a septic business owner, service-based entrepreneur, or family-run business leader, this episode is packed with practical insights you can use right away. Ashley sits down with Julio and Sandy Vega of VSE Septic Services in Austin, Texas, to talk about building a successful husband-and-wife business, delivering exceptional customer service, and using systems and AI to scale without losin...

Dive into the world of Wastewater Management with Logan Holekamp from Guadalupe Wastewater.  Discover how Logan transformed a family business into a thriving enterprise in the heart of Texas Hill Country. What You'll Learn: The journey from survival mode to thriving business owner Insights into managing a multi-generational family business The importance of community and collaboration in the waste...

Dive into the world of septic systems with Thomas Wayne, the operations manager at Burleson Septic Cleaning. Discover how this family-run business evolved over 54 years to become a leader in septic solutions. Join us for an insightful conversation on innovation, customer care, and the future of septic technology. What You'll Learn: The journey from a small family business to a full-service septic...

The conversation delves into the need for marketing in the septic industry, exploring factors such as market share, competition, content consumption, and the influence of the younger generation. It also highlights the importance of online presence, reviews, and the role of marketing services in addressing these needs. Takeaways Understanding market share is crucial The impact of competition on the...

The conversation covers five red flags to watch out for when spending money on marketing. It emphasizes the importance of being cautious when working with family and friends, ensuring access to ad accounts, avoiding PMAX campaigns, prioritizing Google reviews, and tracking marketing results for business growth and success. Takeaways Family and business Ad account access PMAX campaigns Google revie...

The conversation with Taylor Broussard, founder of FieldBase Onsite, delves into the development and impact of septic-specific software. It covers the challenges of manual processes, the benefits of time-saving solutions, and the enhancement of customer experience. The discussion also explores the adaptability of the software to regulatory changes, its impact on cash flow, and its comprehensive se...

Roy Waldrop, CEO and founder of RJ Controls, shares insights on founding the company, building a reputation, challenges in septic installation, remote monitoring and technology, the future of technology in septic systems, maintenance and repair of electrical components, and business growth and networking in the industry. Takeaways Customer service Industry insights Chapters 00:00 Founding RJR Cont...

Discover how one septic client overcame verification hurdles to generate 50 qualified leads in just nine days, spending less than $30 per call. I'll share the secret sauce behind these results and how you can avoid costly pitfalls. Join me as I dive into the tactics that turned this campaign into a success, like overcoming Google verification roadblocks and ensuring every call is answered. I'll pr...

Join Mike Brasovan as he gives a demo of Works4U, a software that helped one septic company increase its customer retention and grow by 25%. They transitioned from paper-based chaos to streamlined, data-driven operations. In just weeks, businesses are seeing faster data entry, real-time reporting, and significant growth. Discover key features like inspection scheduling, permit tracking, and GPS ro...

Setting up a Google Business Profile is crucial for businesses in the excavation, septic, and site prep industries, as it can lead to a significant increase in calls and revenue. The process involves verifying the profile, optimizing it, and ensuring accurate and consistent information. Takeaways Google Business Profile is a free tool that can significantly increase business calls and revenue. Ver...

Trust and credibility are the bedrock of any successful digital strategy. In this technical deep-dive, we explore the critical importance of maintaining accurate, consistent business data across the Google ecosystem. What we cover: The Measurement Mindset: Tracking results beyond the "vanity" metrics. Technical Infrastructure: Implementing Schema markup and managing complex DBA/Legal configuration...

In this episode, we discuss the basics of marketing terminology and the differences between Google Local Service Ads and Google Pay-per-click Ads. We also explain the significance of Google Maps, Google Business Profile, AI Overview, and SEO in marketing strategies, emphasizing the importance of investing in Google Maps and Google Pay-per-click Ads for business growth. Takeaways Google Local Servi...

Are your Google reviews driving new customers to your door, or is your profile gathering dust? In this episode, we break down why a well-optimized Google Business Profile is the ultimate lead magnet for local service companies and how you can stay ahead of the competition in Google Maps. We move past the "black hat" tactics to share real-world, effective strategies for building a reputation that l...

If your business relies entirely on word-of-mouth, you’re not in control of your own growth. In this episode, we discuss why "referrals only" is a risky strategy and how to build a marketing plan that actually scales. We break down the practical tools every service business needs, from Google Business Profiles to Local Service Ads . We also get honest about the "who" and "how" of marketing: Should...

In this episode, Ashley Christian sits down with Bill Vaughan, co-owner of FnD Piers (Fast and Dependable) and co-author of Next Day Helicals . Bill shares his 13-year journey from a 100% drilling-focused contractor to a manufacturing and engineering powerhouse where 80% of revenue now comes from helical products . We dive deep into the "moment of discovery" that saved his business from the strugg...