The #2 Septic Podcast

My friend Kim Turner of Turner Septic Services joins me this week. Five years ago she had never pumped a septic tank. Her now-husband said they should start a septic company ("and by us, I mean you"), so she got her CDL and her New Hampshire septic inspector's license and started with one used truck, in an area where four family-owned haulers had been working for 30 years. Today her company has ne...

This week it's just me. We pulled more than 600 questions our septic clients asked us in the last 30 days, and the biggest one by far was about putting prices on your website. I cover why upfront prices are the strongest lever for showing up in AI search, what to do if you're worried competitors will undercut you, how to post prices that change with distance or tank size, and the new Google featur...

Want to grow your business revenue from 100 to over 1,300+ 5-star Google reviews? In Part 3 of our series with Jon Jouvenaux (BBB Septic), we break down the exact review automation strategies, AI workflows, and customer service frameworks used to dominate local search rankings and leave competitors in the dust. What You'll Learn The Revenue-Review Connection: Why 1,300+ Google reviews will transfo...

Stop waiting for word-of-mouth and start generating high-value referrals on demand! In Part 2 of our marketing series, host Ashley sits down with Jon Jouvenaux of BBB Septic to uncover actionable, field-tested strategy to turn everyday clients into active sales advocates. From hyper-local "neighbor discounts" to high-converting realtor partnerships and networking groups that net six-figure deals,...

Stop relying on word-of-mouth and outdated yellow page tactics that leave money on the table! In this episode, Ashley sits down with Jon Jouvenaux (BBB Septic & VibraWaste) to reveal how shifting from "old school" marketing to targeted digital strategies doubled his revenue in a single year and how the Muckraker machine adds $10,000/month per truck to his bottom line. What You'll Learn: Old Sc...

Want to squeeze 27% more revenue out of the exact same septic trucks without buying new equipment? In this episode of the #2 Septic Podcast, Ashley sits down with Austin Fruchter, CEO of Tank Track, live at the UWA conference to reveal the operational tweaks, pricing strategies, and software secrets top septic operators use to dominate their market. What You'll Learn: The 27% Revenue Boost: How to...

Are you stuck working in your business instead of on it? In this episode of The #2 Septic Podcast, host Ashley sits down with Mark Raumikaitis, CEO and founder of Inspector Cameras, to break down the exact mindset shifts and operational strategies needed to scale a home service or septic business from a one-man show into a thriving, high value enterprise. Whether you’re a contractor, home inspecto...

Dawn Rohrs (aka @thatsepticgirl) , Owner of Cyclone Septic and Plumbing, reveals how she went from managing oil rigs to becoming an "accidental influencer" with millions of views! In this episode of The #2 Septic Podcast , host Ashley sits down with Dawn to discuss scaling a septic business, firing non-ideal customers, implementing systems that double growth, and navigating the rise of private equ...

Discover how over 120 years of wastewater innovation is shaping the future of onsite septic solutions, environmental protection, and recurring revenue business models. In this episode of The #2 Septic Podcast , host Ashley sits down with Brett Wieber, Vice President of Treatment System Services at Norweco, to uncover the secrets behind their flagship Singular system, cutting-edge denitrification t...

From overcoming years of addiction to building a $1M+ plumbing and septic business in just four years, Corey Jones’ story is a masterclass in faith, grit, and trade entrepreneurship. In this episode of The #2 Septic Podcast , Corey breaks down how putting integrity first, building a strong team culture, and leaning into uncomfortable risks turned a solo operation into a thriving multi-crew busines...

Want to know how to scale an excavation and septic business from zero to booked out months in advance in under two years? In this episode of The No. 2 Septic Podcast , Ashley sits down with Travis Pipe of Ace Septic and Excavation in Loveland, Colorado, to uncover the secrets behind rapid contractor growth, mastering cash flow, and winning high-value clients. 💡 What You'll Learn The GC Launchpad:...

Want to scale a 7-figure wastewater business without burning out? In this episode of The Number Two Septic Podcast , host Ashley Christian sits down with industry veteran David Meints (Owner of Meinco Wastewater Systems). David breaks down how he built a 26+-employee operation over 30 years, transitioning from a weekend side hustle to a multimillion-dollar service provider. Whether you're looking...

From Door-to-Door Pumping to Manufacturing 200+ Vacuum Trucks a Year! 🚛💨 How do you go from buying a beat-up septic truck on Craigslist to running a global manufacturing operation? In this episode of The No. 2 Septic Podcast , Ashley sits down with Caleb Ingram, founder of Iron-Vac Truck Sales . Caleb shares his raw, no-nonsense journey—from going door-to-door begging to pump tanks to building a...

Are municipal dump fees and rising regulations gutting your septic business’s profit margins? Discover how Jon Jouvenaux vertically integrated his septic & portable toilet company into a multi-million dollar operation—slashing dump fees, unlocking massive route efficiency, and creating recession-proof revenue streams. Whether you run a single-truck operation or a fleet, Jon breaks down the exa...

Discover how a small-town Louisiana septic business grew into the state's largest sewer manufacturer—without fancy degrees or big loans. Titus Menche shares the surprise opportunity that transformed his life and explains why service and people matter more than anything in business. In this episode, Titus breaks down the unconventional path from sweeping floors to owning a multi-million-dollar comp...

Discover how Cisco Septic grew from a startup to a community-loved business by prioritizing integrity, customer service, and team development. Jackie Mendieta shares invaluable lessons learned along the journey, emphasizing the importance of expectations, employee culture, and community involvement. In this episode: The origin story of Cisco Septic and lessons learned from adversity How high revie...

Most septic businesses stay small because owners hesitate to take bold risks—but Jason Lambert didn’t. In this episode, he shares how he scaled from septic tank installs to full-service sewer solutions by making strategic moves, buying smart, and leaning into growth before it felt comfortable. If you’re a business owner, entrepreneur, or trades professional looking for real-world lessons on scalin...

The secret to scaling a septic business isn’t just trucks, tools, or even price—it’s service, culture, and professionalism. In this episode, Mason shares how he built a thriving septic and portable toilet company in just five years, earned 250+ reviews, and turned customer experience into a serious growth engine. Plus, we dive into the numbers that actually drive profitability. Check out the featu...

If you’re a septic business owner, service-based entrepreneur, or family-run business leader, this episode is packed with practical insights you can use right away. Ashley sits down with Julio and Sandy Vega of VSE Septic Services in Austin, Texas, to talk about building a successful husband-and-wife business, delivering exceptional customer service, and using systems and AI to scale without losin...

Dive into the world of Wastewater Management with Logan Holekamp from Guadalupe Wastewater.  Discover how Logan transformed a family business into a thriving enterprise in the heart of Texas Hill Country. What You'll Learn: The journey from survival mode to thriving business owner Insights into managing a multi-generational family business The importance of community and collaboration in the waste...

Dive into the world of septic systems with Thomas Wayne, the operations manager at Burleson Septic Cleaning. Discover how this family-run business evolved over 54 years to become a leader in septic solutions. Join us for an insightful conversation on innovation, customer care, and the future of septic technology. What You'll Learn: The journey from a small family business to a full-service septic...

The conversation delves into the need for marketing in the septic industry, exploring factors such as market share, competition, content consumption, and the influence of the younger generation. It also highlights the importance of online presence, reviews, and the role of marketing services in addressing these needs. Takeaways Understanding market share is crucial The impact of competition on the...

The conversation covers five red flags to watch out for when spending money on marketing. It emphasizes the importance of being cautious when working with family and friends, ensuring access to ad accounts, avoiding PMAX campaigns, prioritizing Google reviews, and tracking marketing results for business growth and success. Takeaways Family and business Ad account access PMAX campaigns Google revie...

The conversation with Taylor Broussard, founder of FieldBase Onsite, delves into the development and impact of septic-specific software. It covers the challenges of manual processes, the benefits of time-saving solutions, and the enhancement of customer experience. The discussion also explores the adaptability of the software to regulatory changes, its impact on cash flow, and its comprehensive se...

Roy Waldrop, CEO and founder of RJ Controls, shares insights on founding the company, building a reputation, challenges in septic installation, remote monitoring and technology, the future of technology in septic systems, maintenance and repair of electrical components, and business growth and networking in the industry. Takeaways Customer service Industry insights Chapters 00:00 Founding RJR Cont...