The $100 Million Mindset

Leadership isn't about control — it's about surrender. After scaling KangaRoof to $22 million, Stacie Feller discovered that growth without peace isn't success at all. In this episode of  The $100 Million Mindset , Stacie sits down with Todd Liles and Alan O'Neill to unpack the real lessons behind rebuilding, faith, and leading through change. It's not another story about revenue — it's a story ab...

When the 2021 Texas freeze hit, the phones at KangaRoof wouldn't stop ringing. In just one year, co-owner Stacie Feller watched her roofing company grow from $12 million to $22 million in revenue. It was the biggest year in company history — and one of the hardest. Untrained hires. Broken systems. Burnout across the team. What looked like success from the outside was chaos behind the scenes. In th...

Many home service owners hit a wall between $3.5M and $5M . At $2M, you can still white-knuckle it — answering phones at night, running calls by day, even cleaning the bathrooms on weekends. But at $3.5M+, the hats get too heavy. The more you try to do it all, the more growth stalls. In this episode of The $100 Million Mindset , Todd Liles and Alan O'Neill expose the choke point that traps owners...

Leadership transitions are the most fragile moments a company will ever face. Get it wrong, and culture fractures, rumors spread, and trust bleeds out. Get it right, and you set up years of stability, growth, and loyalty. In this episode of The $100 Million Mindset , Todd Liles and Alan O'Neill unpack the real playbook for leadership change — including Alan's 18-month handoff at Abacus and how Ste...

Most home service owners avoid delegation because it feels like losing control. In reality, holding everything yourself is what creates chaos, burnout, and missed opportunities. In this episode of The $100 Million Mindset , Todd Liles and Alan O'Neill share how delegation, KPIs, and meeting rhythms actually give you more control , not less. You'll learn how to use these tools to align your team, p...

Many home service owners hit their growth goals (more trucks, more techs, more ads) only to find out they have less money in the bank. If that's you, you're not alone. Most HVAC, plumbing, and electrical companies scale revenue the wrong way: chasing topline growth while ignoring the profit benchmarks that keep the business healthy. In this episode of The $100 Million Mindset , Todd Liles and Alan...

What does it take to build both a $25M+ company and a strong marriage? In this episode of The $100 Million Mindset , Todd Liles sits down with Lynn and Jeff Tomasek—a true power couple balancing entrepreneurship, leadership, and family. Lynn is the CEO of Brothers Plumbing, Air Conditioning, and Electrical in Denver, while Jeff is a retired educator turned entrepreneur. Together, they've built a l...

What happens when a pastor trades the pulpit for the plumbing shop? In this episode of The $100 Million Mindset, Todd Liles sits down with Bubba Thurman, President of Baker Brothers, to explore his remarkable journey from leading one of the largest youth ministries in America to building one of the top plumbing and HVAC businesses in Texas. Bubba spent 17 years in ministry before burnout forced a...

What do you need to know about marketing as your business grows? Mike Wilson may be the only person to ever go from electrician to Chief Marketing Officer of a company doing over $400M in home services. Today, he leads marketing for Any Hour Group—managing 27 locations and 23 brands in electrical, plumbing, and HVAC. But his path wasn't easy. -Fired during the Great Recession -Rebuilt his career t...

If you can't build , lead , and keep a high-performance team, you'll never scale your business, no matter how good you are. In this episode of The $100 Million Mindset , Elmer Zubiate shares the exact leadership blueprint he's used to recruit, develop, and retain top-tier talent. From hiring people who align with your culture to creating an environment where accountability and trust thrive, these...

Building a $40M business sounds glamorous. The truth? It's brutal. It's messy. And most people lose more than money along the way, they lose themselves. In this raw and unfiltered episode of The $100 Million Mindset, Todd Liles sits down with Elmer Zubiate, who went from cleaning houses for $35 a day to running a $40M home services brand, without ever letting money become his master. You'll discov...

Most leaders either chase growth or cling to values. Gus Antos built a $150 million company and never let go of either. In this episode of $100 Million Mindset , Gus reveals the leadership philosophy behind Milestone's explosive growth...and the soul that kept it grounded. What's Inside: Why clarity matters more than charisma How to lead people with candor, not control What to do when great employ...

Most businesses brag about revenue. But Joe Strittmatter learned the hard way that revenue means nothing without profit and systems to protect it. After losing his family's HVAC business, Joe started over from zero and rebuilt it into a thriving operation by focusing on profit first and building solid systems. In this episode of $100 Million Mindset, you'll discover: -Why chasing revenue can bankr...

Private equity doesn't have to be cold. It can be a partnership built on trust, simplicity, and real human connection. In this episode of The $100 Million Mindset, Todd Liles & Alan O'Neill sit down with Collin Hathaway, an entrepreneur whose journey took him from Stanford's campus to owning plumbing companies and leading private equity deals that reshaped the trades industry. But Collin's story i...

Scaling your business isn't about luck...it's about mindset, marketing, and building the right community around you. In this episode of The $100 Million Mindset, Todd Liles & Alan O'Niell sit down with industry icon Matt Michel to reveal what separates small contractors from those who grow into multi-million-dollar giants. Matt shares powerful lessons from growing Service Nation and the Service Ro...

In Part 2 of our in-studio conversation with legendary ad wizard Roy H. Williams, we go deeper than tactics. This is a raw, no-BS masterclass in what it really takes to build a brand that sticks. Roy unpacks why emotional storytelling beats clever slogans, why most business owners don't have the courage to lead their brand—and how your story can become your superpower. You'll hear the real reason...

He's the Wizard of Ads, and he's rewriting how you think about marketing. In this episode of The Wizard of Ads , Roy H. Williams joins Todd Liles for Part One of a two-part masterclass on branding, belief, and building businesses that actually stand for something. Roy isn't talking fluff...he's sharing the frameworks behind some of the most iconic campaigns in home services. From Morris-Jenkins to...

Ellen Rohr thought she was crushing it—until she hit a wall. Her business was in financial trouble. Her marriage was on the edge. And the truth was, she couldn't even read her own P&L. In this episode of The $100 Million Mindset , Ellen shares the raw, unfiltered story of how she turned things around—starting with one bold decision: learning the numbers . You'll hear exactly how she went from surv...

What does it really take to go from sweeping floors to leading a $100 million business? In this episode of The $100 Million Mindset , Todd Liles and Alan O'Neill sit down with Jonathan Bancroft, Wrench Group Regional CEO and author of Mr. Jenkins Told Me , to unpack the transformation behind the title. Jonathan's story is one of grit, mentorship, and character—how a $9/hour apprentice became a ser...

The unlikely path from teenage janitor to powerhouse CEO and fitness leader. In this episode of The $100 Million Mindset , Todd Liles and Alan O'Neill sit down with Lynn Tomasek, CEO of Brothers Plumbing, Heating & Electric. Lynn's story is one of grit, discipline, and heart. From cleaning bathrooms at 13 to running a $25M+ home service company, she's proof that leadership isn't about title—it's a...

It's every owner's nightmare: your highest-producing tech is also the one creating the most chaos. In this episode of The $100 Million Mindset , Todd Liles and Alan O'Neill sit down with Steve Egner of Steve's Plumbing to unpack one of the hardest leadership calls you'll ever face—firing your top performer for the sake of your team and culture. What followed was a total rebuild, a new hiring philo...

Aaron Hagan almost lost everything—his business, health, and family. In this episode of The $100 Million Mindset, Todd Liles sits down with Aaron to unpack how a challenging conversation at home sparked a total transformation in how he led his people, built systems, and scaled the company. From near-bankruptcy to launching high-performing locations across multiple cities, Aaron's story proves that...

Most family businesses survive on tradition. Few become legends. In this episode of The $100 Million Mindset , Todd Liles sits down with Jimmie Dale of Baker Brothers Plumbing, Air & Electric. Jimmie didn't just inherit the business—he bought it, signed the loans himself, and scaled it into one of the most trusted brands in the trades. This is a story of ownership, discipline, and the faith it tak...

What does it take to scale a trades business to $100 million—without selling your soul? In this episode of The $100 Million Mindset , Todd & Alan sit down with James and Michael, the immigrant brothers behind Alliance Climate Control in Sydney. Together, they unpack what it means to build a high-integrity, high-performance business in one of the world's fastest-growing home service markets. You'll...

Most people say they want to grow a big business. Wyatt Hepworth actually did it—by focusing on people, culture, and leadership at every level. In this episode of The $100 Million Mindset , Alan and Todd sit down with Wyatt to unpack how he scaled Any Hour Services from a $250K electrical shop into a $500M multi-trade powerhouse with over 30 locations—and a culture that fuels performance. If you'r...