That Amazon Ads Podcast

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ---- On today’s milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won’t want to m...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ------ CHAPTERS: 00:00 Introduction 02:15 Meet Carly McMillen 04:00 Does PPC help with Organic Ranking? 06:30 The "Customer Happiness" Index 9:35 Why SEO Doesn't...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ---------- CHAPTERS: 00:00 Introduction 02:53 Why Target ACOS Matters 04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale 16:59 The Nuances in Vendor Central 21:17 Wh...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   --------- 00:00 Introduction 02:21 Optimizing Bids: How Often Should You Do It? 03:17 The Nuances of Bid Optimization 12:20 Understanding Optimization Frequency and Its I...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ---- Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan. We’ll be discussing many of the challenges facing Amazon...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ---- Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group.  Explore the benefits, challenges, and strategic a...

Get our FREE Amazon PPC bid optimizer ! Join our FREE Discord community of Amazon PPC managers. Sign up for That Amazon Ads Masterclass !  ---- We’ve covered this topic before… and we’re doing it again. And we're doing it BETTER. We’ve refined our formulas (formulae?) and built out the strategy for Sponsored Brand placements so that YOU can take your ads to the next level. Get the Campaign Pla...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ---- Today we’re answering the question: “What makes a good video ad?” With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video ri...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ---- Tune into this week’s episode to hear from the one and only, Destaney Wishon. Destaney needs little to no introduction as she has been a leading mind in the Amazon s...

Our FREE bid optimizer is live! Join the waitlist to gain access. Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   -------- In this episode, Stephen & Andrew discuss a brand new development inside the Sponsored Product Search Term Report. U...

Get our FREE Amazon PPC bid optimizer ! Join our FREE Discord community of Amazon PPC managers!  Sign up for That Amazon Ads Masterclass ! — Back with another epic Amazon PPC debate, this week we’re talking about Single Keyword Campaigns. Should you be limiting your campaigns to 1 keyword in each? 5 in each? Or is it 10? FInd out on this week’s episode! We’re joined once again by the always insigh...

Our FREE bid optimizer is live! Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community . Sign up for That Amazon Ads Masterclass . -------- In this episode, Stephen & Andrew share the 4 scenarios where increasing bids on High ACOS targets makes sense. And it’s probably not what you’re thinking…. Key Topics: The 4 Scenarios where you should increase bids on H...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ---- Tune into this week’s episode to hear Branding and Content Optimization Expert, Emma Schermer Tamir. Emma is the founder of Marketing by Emma, an Amazon Branding &am...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/   Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   -------- In this episode, we discuss the differences and nuance between different cost types in Amazon PPC:...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   ---- Tune into this week’s episode to hear from Hannah Whitlock of RedDog PPC. In this episode, we break down how to audit your Amazon account. We leave nothing out, as t...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/   Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb   Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/   -------- In this episode, we talk about how to choose a date range when optimizing your Amazon PPC campaign...

THE MASTERCLASS IS LIVE:  ⁠https://thatamazonadsmasterclass.com/⁠ Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/   Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb   —-------- In this episode, Stephen and Andrew dig into the Revenue-Per-Click (RPC) bidding model, explaining why it works...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/   Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb   —-------- In this episode, Stephen and Andrew break down the concept of using bid ceilings when calculating your Amazon PPC bids. In this over-the-shoulder style video, you’ll see exactly...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/   Stay up to date with the latest PPC hacks by joining our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb   —-------- In this episode, Stephen and Andrew share the cold hard truth about bid automation tools in Amazon PPC. This no B.S. episode might change your perspective on using AI and complet...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   ---- Tune into this week’s episode to hear from Adam Mellott, Head of Service Delivery at Better AMS, an Amazon Advertising Agency. Adam shares his wit and wisdom learned from 7 years working in e-Commerce to help you better serve your clients through...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   ---- Tune into this week’s episode to hear from Mina Elias of Trivium Group. Mine shares EXACTLY what it took to grow MMA Nutrition to over 7-figures on Amazon. Hear grit and wisdom from the trenches of Amazon to fasttrack your success.  📨Connect wit...

In this special PPC debate episode, we’ve got TACOS on the menu. Joe Shelerud of AdAdvance and Philip D’Orazio state their case on why you SHOULD or SHOULDN’T use TACOS as your guiding metric on Amazon 🤔 Find out on this week’s episode of That Amazon Ads Podcast! 📨Connect with Joe: AdAdvance: https://www.adadvance.com/    LinkedIn: https://www.linkedin.com/in/joeshelerud/   📨Connect with Philli...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/   You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb   —------- In this special guest episode, we hang out with Nathan Rigby from Analytic Index to talk about how you can leverage the largest Amazon database that’s not Amazon, Analytic Index. Nathan shares what he thinks wil...

Our FREE bid optimizer is live! Join the waitlist to gain access: https://adlabs.app/   You should also join our FREE Amazon PPC Discord community: https://discord.gg/afUCd6xAYb   —-------- In this episode, Stephen and Andrew discuss the coming revolution of AI on Amazon and across industries. Prepare yourself for the coming wave of technological acceleration. THIS IS NOT A DRILL! Key Topics: How...

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/   Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG   ---- In this featured guest episode, we've got Abe Chomali from XP Strategy joining us to talk about Amazon and the trajectory of digital marketing. Hear Abe’s story about how he got sued, and how he was the only advertiser ever who had a credit l...