Stephen Noch and Andrew Bailiff
That Amazon Ads Podcast
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
Author
Stephen Noch and Andrew Bailiff
Category
Podcast website
Latest episode
Jul 1, 2026
Where to listen?
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Episodes
How To Structure Your Amazon PPC Campaigns - Sponsored Products Edition 08.11.2024 9:42
#thatamazonadspodcast #amazonppc #amazonads In this week’s episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success. They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram. Most importantly, they dive into the essential campaigns...
Should You Target "Gift" Keywords on Amazon PPC 29.10.2024 18:06
#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon. Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit CHAPTERS: ========== 00:00 – Introduction...
The Best Data Available on Amazon: Search Query Performance 22.10.2024 44:48
#thatamazonadspodcast #amazonads #amazonppc What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy. The Best Data Available on Amazon: Search Query Performance In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data se...
How to Launch Your Product on Amazon: A Complete Guide 15.10.2024 47:56
Episode 71
Should You Segment Campaigns by Match Type in Amazon PPC? 15.10.2024 41:38
Episode 72 #thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type. Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance. Learn about search term isolation and how to implement it effectively. Don't miss this...
How To Grow an Amazon Brand to $1Million in 1 Year (Part 6: The Best Sponsored Brands Strategy for Amazon PPC 01.10.2024 36:49
#thatamazonadspodcast #amazonppc #amazonads Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns. #amazonadverti...
How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns) 24.09.2024 36:35
Episode #69 How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns) #thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they teach you the art of keyword harvesting and building highly efficient single-keyword campaigns. Discover how to conduct effective keyword research and optimize yo...
Amazon PPC Debate: Harvested Keyword Negation 17.09.2024 50:36
#thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation. Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns. Discover the pros, cons, and best practices for optimizing your ads. Do...
Product Targeting and Product Page Placements for Amazon PPC with Mike Danford 03.09.2024 50:43
#thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 --------...
The Best Keyword Research Methods For Amazon PPC 27.08.2024 32:57
Episode 65 of That Amazon Ads Podcast #thatamazonadspodcast #amazonppc #amazonads That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research. Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game. Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords...
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 3: The Media) 21.08.2024 51:41
Episode 64 of That Amazon Ads Podcast Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year! This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic. Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips. ---------- Get your FREE A...
TRIGGER WARNING: We Vent About The Amazon PPC Industry 15.08.2024 30:02
Episode 63 of That Amazon Ads Podcast Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture! Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit. Don't miss this eye-opening episode! ---------- Get your FREE Amazon PPC bid optimizer: Join your Discord community of Amazon PPC managers...
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 2: The Campaign Launch) 06.08.2024 39:49
Episode 62 of That Amazon Ads Podcast Learn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff! This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management. Master PPC for beginners with actionable tips and strategies. ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join...
Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan) 30.07.2024 22:38
Episode #61 of @ThatAmazonAdsPodcast In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P. Confused about Amazon Vendor Central and Seller Central? This episode is your golden ticket to understanding the differences. Discover how to leverage both models for maximum Amazon advertisin...
How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1: The Audit) 23.07.2024 47:17
Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!) Episode 60 of That Amazon Ads Podcast NEW EPIC SERIES! Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales! This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike. Learn from the experts &...
How To Rank Better on Amazon with Data Dive CEO - Brandon M. Young 16.07.2024 30:42
Episode Number 59 of That Amazon Ads Podcast Struggling to rank on Amazon? This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's succes...
Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs) 09.07.2024 34:18
Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 58 Confused by ACOS and its role in your Amazon Advertising success? Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric. Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns. In this episode, we'll cover: Relation between AC...
Is ACOS a Vanity Metric? (Part 1) 02.07.2024 20:14
Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 57 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:19 – Title Ca...
How to Audit an Amazon PPC Account 25.06.2024 48:01
Episode 56 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:45 – Title Card 01:10 – A rant against a...
Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen) 18.06.2024 30:30
Episode 55 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 – Introduction 01:07 – What is PickFu 3:02 – Journey and milestones 04:59 – Refining audiences 05:36 – Case Study 1: Tanking Sales...
What Should My Starting Bids be on Amazon PPC? 11.06.2024 35:51
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 – Introduction 01:03 – Poll Results 2:03 – Getting them right, right from the start 04:52 – Overview 06:20 – Method 1: The Amazon suggested bid...
Advanced Bidding Strategies with Dustin Wassner from BTR Media 06.06.2024 42:39
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Am...
How to Retain Clients with Better Reporting Calls 30.05.2024 53:30
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Am...
Why Does Lowering CPC Increase ACOS? 22.05.2024 29:47
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Am...
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