TGS Podcast

In our latest episode of Grow with the Flow, Georgi sits down with Ferdinand and Joliene to discuss the critical inflection point for the B2B tech landscape. They tackle a provocative question: Has the concept of "go-to-market" been hijacked by sales teams, and is it time for marketing to reclaim its rightful place? Here are the three biggest takeaways from this thought-provoking conversation: Tak...

You’ve probably felt the pressure: the pressure to hit your pipeline goals, keep CAC under control, and somehow justify ever-increasing ad budgets. But what if the real risk to your company’s growth isn’t not spending enough — but spending too much, too predictably, on paid channels? In our latest conversation with Canberk Beker, founder of ROASted and a B2B growth marketing leader who’s managed h...

Is the search for the perfect measurement leading to imperfect decisions? It turns out that many Marketing teams may be fighting the wrong attribution battle. They're running the risk of obsessing over building the perfect model, while their actual marketing performance gets worse. We recently spoke to Barbara Galiza, a Growth and Marketing Analytics Consultant with experience at Dentsu and WeTran...

Let's paint a picture: your leadership team just spent three months debating which CRM to buy. Meanwhile, 80% of your workforce is still using paper forms and bulletin boards to get their jobs done. These are your frontline workers. The people in manufacturing plants, warehouses, retail floors, and field operations who actually make your business run. And, chances are, they're completely invisible...

What does it take to build a SaaS product without a clear market leader? Find all of the answers in the latest episode of Grow with the Flow where Clément Dumont and Georgi Furnadzhiev sit down with Ward van Gasteren, a growth consultant for giants like TikTok, Pepsi, Cisco, and Nestlé, co-author of Growing Happy Clients, and founder of Growth Orange—an experiment management tool for growth teams....

Is SEO really dead or it's just your playbook? Let's find the answer together in the newest episode of Grow with the Flow, where Clément Dumont and Georgi Furnadzhiev sit down with Baptiste "Baba" Hausmann , an award-winning SEO expert who helped companies like Mollie , Tellent and many more turn their SEO strategies into real growth engines. If you’re still thinking of SEO as keyword stuffing and...

Expanding Into new markets? Most SaaS teams get it wrong Scaling into multiple markets sounds exciting—until reality hits. We see most SaaS teams rush in without a solid foundation, leading to wasted resources, missed opportunities, and slow adoption. Already feeling the pressure? Come Join us for another podcast episode of Grow with the Flow where Ferdinand Goetzen and Clément Dumont sit down wit...

Does your company really understand the role of product marketing? Let's try to find the answer to some of the biggest questions around the topic including: - When should you invest in product marketing? - How does the role evolve as your company scales? - And what separates great product marketers from the rest? Join us for the latest episode of Grow with the Flow, Clément Dumont and Joliene van...

Looking for a great underdog story? 👀 In this episode of Grow with the Flow, Ferdinand Goetzen and Clément Dumont sits down with Maxim Poulsen —a growth leader at Contrast who has also built a massive digital presence across multiple channels. If you’re not a big brand, don’t have a huge following, and feel like an underdog in your space—this episode is for you. LinkedIn isn’t just for influencer...

Does your marketing team still focus solely on generating MQLs? In the latest episode of Grow with the Flow , Joliene van Grieken and Ferdinand Goetzen sits down with Justyna , founder of The Marketing Waiting Room , Growth Mentor, and Lecturer at the Business School of Rotterdam. From leading growth teams to building her own thriving solopreneur business , Justyna has mastered the art of keeping...

Ever struggled to make your B2B SaaS truly stand out? Messaging can make or break your ability to attract, convert, and retain customers. The sad part? Too many companies get it wrong. In this episode of Grow with the Flow, Clément Dumont and Ferdinand Goetzen sits down with Diane Wiredu, founder of Lion Words and one of the top B2B SaaS messaging experts, to break down how companies can achieve m...

Can your marketing team truly create demand? Join us for our first internal podcast with Ferdinand Goetzen , Joliene van Grieken , and Tobias Liebsch , where we dive deep into all things related to demand generation. As always, the team had a blast covering key topics, including:✅ Allocation of resources for effective demand generation✅ The power of "Category Entry Points" to sharpen your conten...

Ever wondered how to bridge the gap between product and sales for explosive growth? In this episode of Grow with the Flow , Ferdinand Goetzen and Clément Dumont sit down with Vincent Jong, a serial entrepreneur, author of Product-Led Sales and CPO at Dealfront . From founding FunnelFox to leading product and growth teams at ZoomInfo and Dealfront, Vincent brings all of the insights you need to sca...

Ever wondered what it's like managing a $145M fund? Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clément Dumont sit down with Nathan Latka, a serial entrepreneur and founder of @founderpath As always, we had a blast uncovering Nathan's journey, investment strategies, and, most importantly, what sets great founders apart from the rest. Within this episode, we als...

Does Gary from sales screw over your company's growth? Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clement Dumont sit down with Leah Tharin , a serial Growth exec and advisor for companies like Paddle, NorthOne, and Toggl. We had tons of fun learning more about who Leah really is, how she became so good at growth, and why Gary from sales seems to be such a prob...

$10M ARR, one pivotal LinkedIn strategy, and countless failures. Stefan Smulders faced the odds, pivoted, and built Expandi.io into a $10M ARR powerhouse. But how can you do it too? Join us in the latest episode of Grow with the Flow, where Ferdinand Goetzen and Clement Dumont sit down with Stefan Smulders , co-founder and Chief Strategy Officer at Expandi. Over the years, Stefan failed with multi...

The biggest shift in startups is happening right now. Some founders are seizing the opportunity—others are missing it entirely. Will you ride the wave or risk being left behind? In the latest episode of Grow with the Flow, Georgi Furnadzhiev sits down with Kyle Poyar , an Operating Partner and author of the game-changing Growth Unhinged. Over the years, Kyle has helped dozens of leading SaaS compa...

Want to know how to make an obviously awesome positioning? Join us in the newest episode of Grow with the Flow where Clément Dumont and Ferdinand Goetzen had the chance to speak with April Dunford , author of the best-selling book Obviously Awesome. April will take us deep into her 25 years of experience leading marketing, product, and sales teams while helping over 200 companies, including Google...

Does your ICP find it hard to understand your product? In today’s episode, Clément Dumont dives deeper into the world of messaging for B2B tech companies with Emma Stratton, the founder of Punchy- a consulting firm that helps growing B2B tech companies win on positioning and messaging. Within this episode, we covered various topics including: ✅ Common messaging mistakes B2B tech founders to ✅ Es...

Is product-led growth (PLG) the right motion for your SaaS? Find the answer in the newest episode of Grow with the Flow, where Ferdinand Goetzen and Georgi Furnadzhiev interview Wes Bush, the godfather of PLG (product-led growth), 2x book writer and founder of ProductLed. Within this episode, we learned a lot from Wes including how he applies his knowledge from historical books and what's his appr...

What's it like teaching over 16,000 people within 900 companies globally? Find the answer in the newest episode of Grow with the Flow, we spoke to David Arnoux, serial entrepreneur and CEO of Growth Tribe which is the first growth academy in Europe. We learned tons of things from David including the importance of unit economics and his perception of using AI agents. Within the episode, we covered...

Ever wondered what PR can do for your B2B SaaS? Find the answer in the newest episode of Grow with the Flow, we spoke to Matías Rodsevich, Founder of PRLab and Author of "The PR Paradox" - The first book on PR for Startups and Scaleups. It was truly inspiring to learn from Matias's journey within the PR world while grasping more about the different ways of embracing uncertainty as a SaaS founder....

In the newest episode of Grow with the Flow, we spoke to Victoria Sweeney , Head of Marketing & RevOps at HotelChamp. We had lots of fun talking to Victoria while diving into her solo bike rides and content strategies across multiple channels such as Linkedin, YouTube, and Tiktok In the episode, we covered various topics, including: ✅ How to empower your team with knowledge ✅ The importance of b...

In the newest episode of Grow with the Flow, we spoke to Marina, Founder at Retold and content marketer at brands such as Blue Umbrella and Follow. It was truly inspiring to see Marina's self-development journey while overcoming her introverted nature to become an unstoppable LinkedIn content marketing machine. In the episode, we covered various topics, including: ✅ Her journey to becoming a seas...

In this episode, we speak to Adrie Smith , Senior Content and Brand Manager at Trengo , an omnichannel communication platform, and former Head of Content at brands like Recruitee and Re:Coded Adrie is a true content marketing mastermind and a huge ambassador for writing content that clicks with your audience. We covered various topics, including: ✅ Her journey to becoming a seasoned content marke...