The Growth Syndicate
TGS Podcast
Honest stories, controversial opinions and a bit of banter for b2b founders and professionals who want to achieve scalable and sustainable growth. thegrowthsyndicate.substack.com
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The Growth Syndicate
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Podcast website
Latest episode
Aug 7, 2025
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Episodes
#008 Tobias Liebsch: Positioning, balancing between strategies and execution 06.08.2024 1:11:50
In this episode, we spoke with Tobias Liebsch, former co-founder of Fintalent.io, an online marketplace with 2,500+ freelancers / independent M&A advisories, and a seasoned growth leader. Tobi is also a true mastermind when it comes to the world of positioning and in this episode, you will learn more about: ✅ The value of being a hands-on leader ✅ His transformation from being a marketer to a fo...
#007 Hugo Pereira: on unique career paths and balancing responsibilities as a founder 23.07.2024 1:13:15
In this episode, we speak to Hugo Pereira, founder of Ritmoo, a B2B SaaS solution for goal management, and former Chief Growth Officer at EVBox. Hugo is one of the most successful b2b growth leaders in Europe and is passionate about what it takes to build happy and successful teams. We covered various topics, including: * His unique path to becoming a growth leader * His experience leading growth...
#006 Max van den Ingh: on creating demand and keeping up with changing behaviours 09.07.2024 1:14:14
In this episode, we speak to Max van den Ingh, founder of Unmuted, a leading Amsterdam-based b2b marketing agency. Max is one of our favourite marketing minds and an old friend, so we were really excited to pick his brain on all things b2b marketing. We talked about everything, including: * Why the world of b2b is invisible and how marketing to b2b differs from b2c * How he started his agency in t...
#005 Melissa Kwan: on bootstrapping and designing your life 25.06.2024 1:22:33
In this episode, we speak to Melissa Kwan, a leading voice in the bootstrapped founder community and the founder of eWebinar, a b2b SaaS that allows teams to automate 100s of onboarding and training webinars. We were super excited about getting Melissa on the pod and she did not disappoint. From the keys to successful bootstrapping to how to design your business around your life, we talked about s...
#004 Kate Syuma: on product-led growth and growing (with) Miro 11.06.2024 1:03:24
In this episode, we speak to Kate Syuma, renowned growth leader, the founder of GrowthMates and former Head of Growth Design at Miro. Kate joined Miro early on and experienced all the ups and downs of Miro’s hypergrowth and we touched upon various topics, including: * How she joined Miro when it was still a local company called RealTimeBoard * Experiencing Miro’s hypergrowth and adapting to change...
#003 Iron Brands: on bootstrapping simple analytics and choosing winning ideas 28.05.2024 1:09:08
In this episode, we speak to Iron Brands, Co-Founder of Simple Analytics, one of Europe’s most exciting bootstrapped stories. Iron and his co-founder Adriaan are on a mission to make analytics simple and privacy friendly, sharing their journey towards €1m ARR publicly. Iron shared so many insights, you’re gonna have to listen to the whole thing, but some highlights include: * How he felt he needed...
#002 Jake Stainer: on growing Typeform, starting your own agency and why SEO isn't free. 14.05.2024 57:46
In this episode of Grow with the Flow, we speak to Jake Stainer, Co-Founder and CEO of Skale, a leading SEO agency specializing in b2b SaaS companies. Jake was previously the Head of Growth and Demand Generation at Typeform and the Head of Growth at Travelperk in addition to adivising several companies, including Hotjar. Jake shared his story and we talked about a range of topics, including: * Wha...
#001 The slow decline of the marketing community, the importance of demand gen and why companies don't know their ICPs. 29.04.2024 40:49
In this inaugural first episode of our new video podcast —or “vodcast” as some of the kids seem to call it— Ferdinand, Joliene and Clement tell you what you can expect and touch upon a number of subjects that are currently top of mind, including: * How the marketing & growth community has declined since the pandemic * The difference between working remotely and working from homr * Understanding th...
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