Test. Learn. Grow.

It's a common debate among marketers: is it best to drive paid traffic to an organic website or to specific landing pages? This podcast originally aired as a LinkedIn Live where two members of the Level leadership team faced off in a debate, each arguing a specific side of the question. At the end, we drop the act and give your our agency POV on the subject. For more information on this podca...

Whether your project is constructing a large building or architecting a multi-layer marketing project, the benefits to transparency are the same.  When everyone has visibility into the timeline and how their tasks affect the tasks of others, it creates cohesion within the team and holds everyone accountable.  For more information on this podcast, visit us online . Have feedback on the show? We&apo...

Studies show that 85% of job success comes from having well‐developed soft and people skills, while only 15% of job success comes from technical skills and knowledge, or hard skills. But how do you work to develop soft skills in yourself and in your team? We break all that down for you in this podcast.  For more information on this podcast, visit us online . Have feedback on the show? We'd lo...

Does your Google Tag Manager (GTM) environment spark joy for your marketing team? Or is it a stress-inducing environment of chaos? If you're answer lines up with the latter, this is the podcast you've been waiting for. These six steps will help you to reorganize and better leverage your GTM account. For more information on this podcast, visit us online . Have feedback on the show? We&apo...

Fractional CMOs can provide focused support on major priorities in your business. Pairing a resource like this with an effective marketing partner like Level Agency can lead to significant success. Listen is as Slade Kobran from Chief Outsiders and Patrick Patterson, President of Level Agency, discuss this topic and more. For more information on this podcast, visit us online . Have feedback on the...

Chances are there are areas of your business that are full of repetitive tasks. Tasks that are tedious and time consuming and take you away from your main mission. What if a "robot" could do it for you? By robot, we mean a thoughtful series of marketing and operations automations. In this podcast we sit with Tom Nassr, founder and CEO of Xray Tech and discuss ways to separate and automat...

Educational webinars are an EXCELLENT way to simultaneously bring awareness of your company to new customers and educate/nurture  your existing base. Level's TJ Bruno and Dale Riether share specific about winning webinar strategies they are currently employing for one of their clients. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear fr...

So you just signed on with a new agency, maybe even with us at Level Agency -- now what? This episode walks you through what the beginning of that partnership will look like. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Hear from Level's own data scientist, Kyle Taljan, Ph. D. about the common ways data hygiene can be implemented towards the pursuit of more dependable business intelligence. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Anyone who has been through the process of vetting a marketing agency, or any professional services partner, knows that it can often be a long process. To help expedite your experience, our team put together these five questions which get right to the point of some of the most important aspects of these relationships. For more information on this podcast, visit us online . Have feedback on the sho...

There's no denying that education and marketing landscapes are changing. Listen to this week's episode of Test. Learn. Grow  to learn how Career Education Colleges and Universities (CECU) and Level Agency are navigating those changes together. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agen...

Dr. Andrea Simon is a corporate anthropologist, accomplished author, and trained practitioner in Blue Ocean Strategy. For this conversation, Myles and Allyn are joined by Level Agency partner Patrick Van Gorder for a discussion on what Blue Ocean Strategy is, how it connects with Test. Learn. Grow., and ways to implement it in marketing strategy. To learn more about Dr. Andrea Simon, we suggest ch...

Level Agency's B2B Team Leads, Laura Greenawalt and TJ Bruno break down 6 things every B2B marketer should be considering in 2022. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Listen as MNI's Director of Strategic Accounts, Brendan Kennedy, and Level's Media Director Keefer Kopco dive deeper into CTV, OTT, and multi-screen attribution. Looking for more OTT info? Register for our upcoming webinar: https://discover.level.agency/webinar For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at...

In today's increasing virtual and hybrid work environments, company culture must be a core element of your business strategy. Listen in as Allyn and Myles talk with Level's own Laura Greenawalt and Brad Stephenson about steps the agency has taken in this area, as well as tips for how you can lead with culture in your organization. For more information on this podcast, visit us online . H...

Robert Soloman is the author of The Art of Client Service . In this podcast, Myles and Allyn chat with Robert about the theories found in his book and how business people in any market can apply them to find success in their client relationships. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Tune in as Myles and Allyn interview Prasanna Dhungel, Co-founder and Managing Partner of GrowByData . The trio discusses Prasanna's entrepreneurial path, as well as data's role in the future of marketing. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Tom Shapiro, author of Rethink Lead Generation , joins Allyn and Myles as a guest this week. Their conversation explores  ways business leaders can creatively approach their lead generation efforts, while challenging the idea of following "best practices." For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podca...

Allyn and Myles sit down with Matt Redlon and Nate Goldenman of Clario , whose sole focus is on equipping mid-sized marketers with the same data, machine learning, and expertise the giants are using today to run radically customer-centric organizations whose growth is fueled by scientific experimentation, measurement, and automation. This podcast dives into all of those topics and more! For more i...

Listen as we have a round-table style discussion about TikTok's place in the digital advertising ecosystem and the opportunities it has to offer marketers.  For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

"Facebook doesn't work anymore." Have you heard that line recently? It's wrong! Sure -- Facebook has made significant updates to its advertising platform in the past year; many of which have made the platform more difficult to master. However, it's still possible! Join us as we unpack how our media professionally are still driving considerable ROAS numbers for our clients....

RACI stands for: Responsible Accountable Consulted Informed It's a short, simple tool which makes task ownership crystal clear and assists with keeping projects moving forward. In this episode we talk about why this framework is important and how you can begin to implement it in your business. For more information on this podcast, visit us online . Have feedback on the show? We'd love to...

What's the difference between traditional creative and performance creative? We've been asked that question a few times now, so we decided to record this podcast episode on the topic! For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Join us as we chat with Jacquie Bailey of Christopher & Banks, along with Level's own Abby Young, about how effective customer segmentation is driving significant results for this ecommerce client. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

In this episode you'll here from our friends at 412 Food Rescue and Food Rescue Hero -- non-profits that Level Agency is proud to support.  Did you know that in the United States alone, 40% of the food we produce is wasted? Transported by a growing network of volunteers, 412 Food Rescue directly transfers food to nonprofit partners that serve those who are food insecure in the Pittsburgh, PA,...