Test. Learn. Grow.

In this episode, we explore the world of B2B marketing, discussing 5 key focus areas for success: 1. Thinking About Demand Generation & Capture as Different Tactics 2. Establishing & Engaging Ideal Customer Profiles 3. Consistently Developing Personalized Content  4. Understanding the New B2B Buyer Journey 5. Revenue-Focused Success Measurement Learn from the experts at Level and uncover a...

Welcome to Season 2 of Test. Learn. Grow., the digital marketing podcast that helps you stay ahead of the curve in the ever-evolving marketing landscape. In this episode, we give you a warm welcome to our exciting new season, discussing what you can expect from our upcoming episodes. Season 2 brings you even more expert insights, tailored strategies, and industry-specific advice for verticals like...

In this episode, we explore the world of higher education marketing, discussing 5 key focus areas for success: 1. Embrace new and emerging platforms as Facebook's influence declines 2. Leverage machine learning, AI, and automation to optimize your campaigns 3. Develop a solid brand awareness measurement strategy 4. Nurture leads beyond email for maximum impact 5. Invest in high-quality video...

100K+ Leads Generated. 9X Average eCommerce ROAS. 42% Agency Growth.  2022 was a year of incredible growth and development not only for our clients but for Level Agency as a whole. In this episode, we decided to pull some stats, poll our people, and piece together a picture of this past year in measures that together tell a much bigger story than numbers alone ever could.  For more information on...

Reviews and followers are an indicator for a strong brand reputation. Shopping for a deal online? Read the Google reviews for their business. Curious about a brand you’ve never heard of? See what they’re up to on social. SEO algorithms notice this too. Listen as Level's SEO Manager, Joe Garrigues explains why organic reviews and social media followers are the way to go. For more information o...

There’s something intuitive about how search engines rank your page based on keywords . People searching for a thing? We talk about that thing! It makes sense. Linking is a little harder to wrap your head around. If we’re making the best content in the world, who cares about links?  For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! ...

We all want the same thing: When our customers search Google for terms related to our business, we want to be right there in the search results. Ranking with SEO has a technical side and a creative side. In this week's episode, SEO Manager Joe Garrigues explains why you shouldn't follow the old shortcut: keyword stuffing , and what you should do instead . For more information on this pod...

We’re joined by Eric Papzcun of InnerActivate. For Eric, the foundation of any go-to-market strategy should be a brand benchmark — measuring where your brand sits in relation to the competition. His methodology looks at three dimensions from the perspective of the buyer: Visibility, Relevancy, and Trust. For more information on this podcast, visit us online . Have feedback on the show? We'd l...

We get the question all the time from clients: “Should I be advertising on TikTok?” or “Are my customers using Snapchat?” My answer is usually the same, particularly for higher-education, where I focus: What if your competitors started to? For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email us at podcast@level.agency or text us...

 At Level, we use digital tools in a variety of ways — and invent our own when our business needs demand. But development is always an investment. When does it make business sense? When is digital innovation incremental, and when is it disruptive? We’ve seen how technology has transformed marketing and a host of other industries. This week, I met with a leader in the recruiting space to learn abou...

Christopher & Banks is a women's fashion store that's been around for a couple of decades and is a pioneer of its time, with size inclusivity. Join Tim Fitzgerald, eCommerce team lead, and Abby Young, eCommerce Media Manager, as they talk through a recent case study on how the COVID-19 pandemic changed the way a brick-and-mortar store had to operate. For more information on this podc...

Brainstorming can be intimidating sometimes. Join us this week with Level's own Creative Center of Excellence Lead, Mike Rubino. We will dive into some brainstorming tips and tricks that are sure to help you get your creative juices flowing, just in time for the new year. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email...

There's a reason we put evergreen strategies into play. That's because they are the tried and true strategies for the baseline of everything we do here at Level Agency. Hear from B2B-1 Team Lead, Laura Greenawalt, as she explains the importance of proper planning for the upcoming year. For more information on this podcast, visit us online . Have feedback on the show? We'd love to he...

From keyword stuffing to buying links and reviews, certain SEO practices could be negatively affecting your brand. Is your company reputation safe? Listen for what you should be doing. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email us at podcast@level.agency or text us at 412-430-4403

Tim tells us all we need to know about tradename or branded search campaigns.  For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email us at podcast@level.agency or text us at 412-430-4403

Google just updated its search algorithm. Again. For SEO manager Joe Garrigues, that’s business as usual.  Doing great Search Engine Optimization (SEO) means being adaptable. The goal: Make your website as discoverable and useful as possible. Hear his philosophy and some practical approaches to optimizing your strategy, no matter what Google changes. For more information on this podcast, visit us...

Company culture is how you do what you do in the workplace . It's the sum of your formal and informal systems and behaviors and values, all of which create an experience for your employees and customers. At Level Agency we call these our P.R.O.U.D values. Listen as Josh Berry of Econic explains how company culture can impact your company. For more information on this podcast, visit us online...

Tim breaks down the three steps on how to improve the quality scores of your ads. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email us at podcast@level.agency or text us at 412-430-4403

Successful marketers come from all walks of life. This is especially true at Level. Listen as members of the team share stories about their lives before Level and offer up advice for those interested in a marketing career. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email us at podcast@level.agency or text us at 412-430-4403

Listen to a previous LinkedIn Live conversation where we dig into creative trends, tactical how-tos, and (ultimately) how to generate creative that produces a tangible return. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email us at podcast@level.agency or text us at 412-430-4403

A succinct breakdown on the economics to consider when deciding just how much you can afford to pay per click on your performance marketing. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email us at podcast@level.agency or text us at 412-430-4403

As headlines continue to talk about economic recession, it's now more important than ever to take a hard look at performance marketing. In this episode you'll hear from the heads of Level Agency's four Centers of Excellence about how your messaging, media strategy, and overall marketing mix should be adjusted during a recession. We'll also give you some solid data points about...

Whoa! It's been one year of the Test. Learn. Grow. podcast. Join us as we look back on the show and recap some of our most popular moments. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you!  Email us at podcast@level.agency or text us at 412-430-4403

Jordan Grace has been with Level Agency for a decade. In that time he has helped to drive our best practices around extracting, storing, and visualizing data. In this episode, Jordan takes us behind the scenes of this process and offerings insights into how you can get started visualizing data into useful dashboards. For more information on this podcast, visit us online . Have feedback on the show...

For some in business, the idea of having an internal marketing department or an external agency feels like an OR decision. When really, both can peacefully co-exist, and more than that, amplify the results of your organization's marketing efforts. This episode features Level Agency client Barrett Betz, VP of Marketing for Betco . Barrett illustrates the ways in which he's been able to in...