Level Agency
Test. Learn. Grow.
Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing. Join us for radically candid conversations exploring the latest marketing trends, strategies, and tactics that drive success. If you're ready to challenge the status quo and level up your marketing game, then you're in the right place. Tune in, and let's grow together.
Be sure to visit the podcast's website and support the creator: www.level.agency
Where to listen?
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Episodes
Meet Your Hosts for 2022 12.01.2022 15:13
Welcome to 2022! Before we jump in with more episodes featuring Level Agency team members, clients, and partners, we're taking a step back to introduce our hosts for this year. Get to know Myles and Allyn and what they are excited about for the future of the podcast. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at...
2021 In Review 22.12.2021 14:31
Tune in for stats and milestones from our agency's 2021, as well as some hints as to what's in the works for 2022. This will be the last episode for 2021, so Happy Holidays to all! We'll see you back here in January. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
How to Train a Remote Workforce 15.12.2021 20:35
How does your organization stack up when it comes to the hiring, training and retention of new employees? This episodes dives deeper into how Level is tackling the challenge of training a remote workforce -- and how your organization can adopt a similar approach. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast...
Why Wait? It's Time to Adopt AI 08.12.2021 42:02
Have you asked yourself these 3 questions about your business? What is your level of comfort with adding elements of artificial intelligence or automation to your workflows? Do you have a plan to integrate them into your workflows in the future? In the next year, in the next 5 years, in the next 10 years? Let's face it, the phrase "the robots are coming for our jobs" is only true...
5 Questions That Will Improve Your Media Management 01.12.2021 20:13
Media buying exists in a landscape where platforms and best-practices change constantly. Hear from two of Level Agency's seasoned media pros about a 5-question framework that will allow you and your teams to think critically, focus on what matters, and successfully pivot with the market. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear...
What We Mean When We Say "Test" 24.11.2021 43:38
The podcast is called TEST. Learn. Grow., after all. So what does that mean? Listen to a presentation given by Laura Greenawalt and Amy Stettler at our June 2021 Level Agency Summit about why we test and what happens after a test. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
Insight-Led Selling, with FinListics Solutions 17.11.2021 25:49
We sat down with Level Agency clients Stephen Timme and Melody Astley of FinListics Solutions. Stephen and Melody co-authored the book: Insight-Led Selling: Adopt an Executive Mindset, Build Credibility, Communicate with Impact . Listen as we discuss the philosophy behind the book, the impact its had for their business, and how Level's marketing support continues to support their growth. For...
Messaging Mastery Throughout the Customer Journey 10.11.2021 17:39
"Be patient. Put the work in upfront to try and give customers what they need and provide some value." The customer journey can be a complex road to navigate. Come along with our customer journey guide, Dale Riether, on this week's episode of "Test. Learn. Grow." For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from...
The Roles of Machine Learning and Artificial Intelligence in Digital Marketing 03.11.2021 14:39
Advanced technologies like AI and ML are not human-less, but a tool for humans to generate data-driven decisions and innovation. Join the conversation with VP of Enterprise Data and Analytics and adjunct faculty member at Northeastern University, Eric Liu. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.a...
How to Introduce User Generated Content (UGC) into Your Marketing 27.10.2021 20:56
The average American sees up to 10,000 ads per day, so how do you make YOUR ad stand out? Level Agency podcast, "Test. Learn. Grow." is back with Media Manager Abby Young and Creative Producer Sean Wade to dissect how user-generated content can boost your ROAS by engaging your audiences. For more information on this podcast, visit us online . Have feedback on the show? We'd love to...
Curated vs. Creepy: 3 ABM Pitfalls and How to Avoid Them 20.10.2021 26:17
In our latest podcast episode of Test. Learn. Grow. , Level Agency’s B2B account manager, Emily Halpern, talks about account based marketing and some of the tools and strategies you can use to achieve it. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
3 Tips for Effective Project and Process Management, with Ian Herzing 13.10.2021 27:05
“There’s more that we can offer in terms of solving your general business problems, and it really happens through this framework of Test. Learn. Grow.” Effective project management will become a defining quality for companies as the business world continues to develop post-pandemic. Keep your team ahead of the curve by prioritizing your project management capabilities with the help of Level’s Reso...
Principles of Design Thinking, with Michael Rubino, Visual Design Manager at LUMA Institute 06.10.2021 52:40
Recorded LIVE at our Inaugural Level Agency Summit, this is a Q&A with Michael Rubino, Visual Design Manager at LUMA Institute -- a human-centered design firm. Listen as Michael introduces us to the world of design thinking and why a focus on human-centered design is more important than ever. For more information on this podcast, visit us online . Have feedback on the show? We'd love to h...
Building Teams and Culture in a Remote Work Environment, with Tracey Zimmerman, CEO of Robots & Pencils 29.09.2021 50:04
Recorded LIVE at our Inaugural Level Agency Summit, this is a Q&A with Tracey Zimmerman, President & CEO of Robots and Pencils -- a digital innovation firm. Listen as Tracey gives her perspectives on leading teams and building culture within a remote work environment. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email u...
How to Streamline Campaigns for Facebook Automation, with Keefer Kopco 22.09.2021 17:38
With multiple ad formats, countless ways to target audiences, and A/B tests -- Facebook Ads can get complicated. In this episode we hear from Keefer Kopco, Media Manager II on our EDU Team, about how he's found success for clients by stripping back some of this complexity and streamlining Facebook Ad accounts. For more information on this podcast, visit us online . Have feedback on the show?...
Proper Planning Prevents Poor Q4 Performance, with Chrissy Starkweather 15.09.2021 27:55
Q4 is quickly approaching! Hear from Chrissy Starkweather, Media Analyst III here at Level Agency, about ways your company can properly plan and prepare for one of the busiest online shopping times of the year. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
3 Creative Mistakes (And How to Fix Them), with Sean Wade 08.09.2021 21:47
Sean Wade, Creative Producer with Level Agency, unpacks the results of two recent tests and what they've taught the team. He also breaks down three common mistakes made in-market and simple ways to fix them for increased ad performance. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
Nurturing & Automation Best Practices, with Dale Riether 01.09.2021 25:20
“Nurturing a customer means giving them the right information at the right time as they’re working through their path to purchase.” Find out how you can best support your customers on their journey to purchase success from our Creative Manager and Subject Matter Expert on Nurturing & Automation, Dale Riether. For more information on this podcast, visit us online . Have feedback on the show? We...
Using Rocks to Gain Traction, with JT Smith 25.08.2021 16:49
Level Agency leverages the Entrepreneurial Operating System (EOS®) on a daily basis. Part of this program is the idea of goal-setting through the use of "Rocks." In this episode, we sit with JT Smith, AVP of Operations, to understand what Rocks are, why they are important, and how the Agency uses them to deliver excellent results for clients. If you like the topic of this episode, check...
The Difference Between Client Partnership and Client Services, with Amy Stettler 18.08.2021 27:07
From beginning her career as a student of Ogilvy & Mather, to establishing herself within well-respected companies like Apple, to now expanding and innovating our growth at Level Agency, listen as Account Director and Client Partnership Center of Excellence Lead, Amy Stettler shares the excitement and significance of client partnership to marketers who want to bring their clients’ marketing to...
3 Tips for Facebook Ads in the Changing iOS Environment 11.08.2021 17:04
Apple's recent iOS updates are fundamentally changing the way digital advertisers think about targeting. The platform that has been most effected and vocal about these shifts is Facebook. In this episode, we hear from Abby Young, one of Level Agency's Media Managers, about three things all advertisers should keep in mind to avoid having their ad accounts frozen as a result of these chang...
The Elements of a Meaningful Marketing Test, with Jess Echement 04.08.2021 23:25
What makes a meaningful test within a digital marketing ecosystem? On this week’s episode of our podcast Jess Echement, our Testing Subject Matter Expert, breaks down what the Test in “Test. Learn. Grow.” means specifically for Level Agency and how we leverage this mindset to create wins for clients. For more information on this podcast, visit us online . Have feedback on the show? We'd love...
From iOS Changes to FLOC, Let's Dive Into Privacy & Data Trends 28.07.2021 23:35
As concerns over privacy and the future of digital marketing are raised, Level’s Tim Fitzgerald has advice for the here and now. For more information on this podcast, visit us online . Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.
Cut the Cord, Not Your Lead Funnel: Demystifying CTV and OTT 21.07.2021 36:32
There's a digital transformation happening in marketing, with a focus on the consumer shift towards streaming TV platforms and the measurement advertising efforts on those platforms. In this episode the Level team will: Demystify OTT / CTV from consumer and advertiser perspectives Talk about principles of effective test design Provide a roadmap to measure the impact of OTT strategies on...
Simplifying Ecommerce Marketing, with Tim Fitzgerald 14.07.2021 23:49
Hear from Tim Fitzgerald on how he rose from Level Agency intern to Team Lead of our Ecommerce division. While Tim admits that the world of digital marketing is dynamic and challenging, he also argues that it's not always as complicated as many make it out to be. Listen as he discusses this idea and provides insights into the future of Ecommerce marketing. For more information on this podcast...
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