Farmers Market Pros
Tent Talk
Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers' markets as a source of income. Please join us as we interview farmers' market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers' market business. Tent Talk is produced by Farmers Market Pros.
Author
Farmers Market Pros
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Podcast website
Latest episode
Jun 1, 2026
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Episodes
New or expanding market business? Think long term. 26.01.2020 31:34
On this episode of Tent Talk, Catt and Brijet are talking about making decisions today that will benefit your market or business for the long term. It's not always easy, but it's important!
Best of Tent Talk: Sena Wheeler of Sena Sea 20.01.2020 38:06
On this week's episode of Tent Talk, we chat with Sena Wheeler of Sena Sea, a successful fresh fish operation in the Seattle area and Eastern Washington farmers markets. We chat with Sena about how her plan to sell fish direct to consumers took a big turn when she discovered direct sales at farmers markets, and how markets made her family business a success.
How to Handle Market Turnover 11.01.2020 35:17
On this episode of Tent Talk, Catt and Brijet discuss market turnover. Are you a manger seeing a lot of changes to your vendor mix right now? Are experienced farmers leaving the market? If you're a vendor, do the food makers leaving your market know something you don't? Listen to today's episode for those answers!
Simple tips for Market Success 06.01.2020 21:58
On this episode of Tent Talk, Catt and Brijet discuss a simple strategy to make your farmers' market business more successful- tell people where to find you! You may think everyone knows where your market business is every week, but believe us - many people are bombarded by so much information and so many events happening, they may forget where you are, especially after the busy holiday season. Ju...
Farmers Market Resolutions for 2020 27.12.2019 23:56
On today's episode, Catt and Brijet discuss some great New Year's resolutions for Farmers Market folks. Thinking of becoming a farmers' market vendor in 2020? Make sure you plan ahead before you make that leap. Want to expand your business in the new year? We'll discuss some education courses to check out and why finding your market community is so important for long-term success. Looking to manag...
Happy Holidays, from The Farmers Market Pros 23.12.2019 8:56
Catt and Brijet are just popping in to say "Happy Holidays" to all our wonderful Tent Talk listeners! We hope you enjoy this busy season and find time to relax.
Speaker Line Up Announcement for 2020 Conference! 17.12.2019 34:59
On this episode of Tent Talk, Catt and Brijet have big news: our InTents: The Farmers Market Conference speaker list is shaping up and you're going to love these guests! Tune in to find out who will be at the 2020 conference and why we think you need to hear them speak. The countdown to the conference is on... will you be there? Farmers' market work is the best work ever, and nobody really unde...
Expanding a Large Market with the Help of Sponsors 03.12.2019 46:31
On this episode of Tent Talk, Catt and Brijet speak with Leigh Sloss-Corra, Executive Director of The Market at Pepper Place in Birmingham, Alabama. Under the direction of Leigh and her team The Market at Pepper Place has helped to revitalize Birmingham's downtown and has become an economic force in that city. A large market with some unusual expenses, the market helps defray overhead by working w...
Take a Moment for Market Thanks 24.11.2019 14:17
Today's episode is short and sweet and full of gratitude. Catt and Brijet take a minute to give thanks to all the wonderful listeners of Tent Talk and our incredible Farmers Market Pros community. We give a few quick hints for things Market Managers, Farmers & Food Vendors can do to show their farmers' market community gratitude this week and all year long. Thank you for listening!
Farmers Market vs. Retail Shop 19.11.2019 40:15
On this episode of Tent Talk, Catt and Brijet talk with Master Herbalist Meghan Dolly, owner and founder of The Loose Leaf and The Loose Leaf Tea Bar in Oceanside, California. Meghan is a hands-on business operator, whether she's standing in the tent at one of six local farmers markets, coordinating employee schedules or packing boxes of her signature tea blends for wholesale. How does one busines...
Making the Most of the Holiday Market Season 12.11.2019 32:11
On this episode of Tent Talk, Catt and Brijet discuss how to celebrate various winter holidays at your market! This is a great season to remind your community where to shop for gifts and ingredients for holiday meals. Have you considered operating a holiday market in conjunction with bigger holiday festivities in your neighborhood? We'll give you tips for how to make that work and the many benefit...
Standing Out and Selling Off-Season 05.11.2019 47:42
On this episode of Tent Talk, Catt and Brijet speak with farmer Annie Newman, co-owner of Sylvanaqua Farm in Montross, Virginia, about permaculture, farming while married, and pink egg cartons.
Listener Questions Answered! 29.10.2019 28:49
On this episode of Tent Talk, Catt and Brijet answer questions from our listeners! What's up with Square's new fees and should you switch to cash? (no way!) How can you keep your seasonal relevant in the off season? What do you do if your business is slowing down at the market? Hear answers from the Farmers Market Pros to these questions and more.
Consider a New Market Feasibility Strategy 16.10.2019 30:29
On this episode of Tent Talk, Catt and Brijet address a Tent Talk listener question about whether or not to start a new farmers' market. They discuss the issues to consider; from location, to the day of the week, to what it means to invest time, money, and energy into starting and sustaining a brand new farmers' market. Farmers and food makers who are trying to decide whether to add a new market t...
How to Handle Uninvited Market Guests 08.10.2019 27:54
On this episode of Tent Talk, Brijet & Catt discuss guests who show up at your farmers market uninvited. From buskers to petitioners to those cute little Girl Scouts who end up negatively impacting your regular baker's sales... How can you manage people at the market who show up unannounced? We'll talk about some professional ways to deal with market interferences and how to keep your market on tr...
Connect with Your Farmers Market Community 01.10.2019 23:35
On this episode of Tent Talk, Brijet & Catt discuss ways to connect to your happy market neighbors and those who may not be... yet! Running a farmers market for a few hours a week in a neighborhood that has businesses open every day means you may have to put a little extra effort into showing the community that you want the market to fit into, and be a contributing piece of, that neighborhood. Whe...
Farmers Market Budgeting & Planning for 2020 15.09.2019 32:01
On this episode of Tent Talk, Brijet & Catt discuss looking at your budget for next year and doing some strategic planning! We talk about reviewing your actual vs. projected budget for this last year and how to that information can help you set yourself up for success for the coming season or year ahead.
Social Media for Farmers Market Managers & Vendors with Emily Lawrence 09.09.2019 49:09
On this episode of Tent Talk, Catt and Brijet speak with Emily Lawrence, Marketing & Communications Coordinator for Farmers Markets of Nova Scotia, a non-profit cooperative of over 30 farmers markets. Emily gives us great tips for making the most of your social media presence, things to avoid and new ways to leverage the power of social media to build your farmers market business.
Back to School for Farmers Market Operators & Sellers 04.09.2019 33:00
On this episode, Catt and Brijet discuss ongoing education opportunities for market managers, and farmers and vendors who sell at farmers markets. There are some great conferences coming up! How will you expand your knowledge for the coming season and year ahead? Of course, we think InTents: The Farmers Market Conference is a must for everyone listening, but there are some other great conferences...
Megan Goehring turns up the heat and brings in the sponsors at her Coachella Valley Markets 26.08.2019 50:54
On today's episode of Tent Talk, Brijet and Catt welcome Megan Goehring of The Certified Farmers Markets of the Coachella Valley. They chat with Megan about the challenges in running markets that need to be indoors to escape intense heat part of the year, the extra cost involved in doing that (and how she attracts and retains sponsors to help) and criteria for making an average-sized market stand...
The Four P's of a Successful Farmers Market Business 19.08.2019 31:57
It's back to school time so we thought we'd review the 4 P's! This is just a little of what we teach in our Farmers Market Vendor-101 course each month and we're sharing them today with all our Tent Talk listeners. Because whether you're just getting started with your farmers market farm or food vendor business, or you've recently started managing a market, or you've been doing this farmers' marke...
How Will You Celebrate National Farmers Market Week? 06.08.2019 26:27
On this week's episode, Brijet & Catt discuss how you can celebrate National Farmers Market Week (Aug 4 - 10) at YOUR market! They also have fun market-ing tips and tricks for you, and discuss ways to leverage special events at farmers markets!
Farmers Market Pros Special Announcement! 31.07.2019 24:57
On this week's episode, Brijet & Catt discuss the busy summer market season, listener feedback, "what's in a name, anyway?", and announce some big news about OUR name change! Plus, early bird ticket information for the 2020 InTents: The Farmers Market Conference and how to get them!
Best of Tent Talk: Alli Ball on Branding and Sales 23.07.2019 43:38
This week we are revisit Alli Ball's episode on branding, sales techniques at markets and expanding into wholesale. We have some branding news of our own coming up, so don't miss next week's new episode of Tent Talk for some special announcements!
Booth behavior 15.07.2019 23:30
On this week's episode is all about the importance of booth behavior and appearance. Hosts Brijet and Catt provide tips to increase sales by making simple improvements to your display, creating a welcoming vibe in and outside your booth, and engaging with your customer.
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