Televisionation

This episode features Bill Stratton, Global Head of Media, Entertainment and Advertising at data cloud company, Snowflake. Among other things, he defines key concepts in the data space, including databases, data lakes, data warehouses and clean rooms; explains how audience measurement is being adapted for a cookieless world; stresses the importance of frictionless data connectivity and sharing; di...

This episode features Cameron Church, Founder and CEO of WatchingThat, a London-based company which provides an independent monitoring and optimization platform for streaming video, and whose customers include the New York Post and Fox. Among other things, he explains the capabilities that WatchingThat’s platform offers its customers and the technology that underpins the platform; describes how th...

This week’s episode of The Friday Fireside welcomes Jon Giegengack, Principal at Hub Entertainment Research. In a world where the more we know, the less we understand, Jon provides clarity and focus for entertainment decision-makers. Our primary topic (one that is near and dear to The Good Doctor’s heart) is how we can cure the increasing consumer frustration over FINDING SOMETHING TO WATCH! We ha...

This episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount’s 2018 purchase of VidCon; outlines the increasingly important role that independent video creators and the communities they attract are playing both in the entertainment/media economy and in society at large; shares his thoughts on YouTube, Ti...

This week’s Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s streaming services are currently well-distributed and poised to explode under Mike’s leadership. We believe that news is the cornerstone of any television...

This week’s episode of The Friday Fireside welcomes Aviram Sharon, Co-Founder and CEO of InTheGame, the Israel-based viewer interaction platform. Beyond their success with engaging sports fans interactively on a wide variety of television platforms, InTheGame has SERIOUS adtech capabilities that can encourage (and reward) viewers for STICKING WITH television programs. Imagine watching “NCIS” on CB...

This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges...

Jonathan Steuer, EVP of TV Strategy and Currency for VideoAmp, one of the ad industry’s most respected and popular execs, joins us in a fast-moving, fact-filled and FUNNY Friday Fireside. In a no-holds-barred discussion, Jonathan disassembles long-held myths about TV advertising, and provides a truly entertaining backdrop for what’s coming next. Watch and Enjoy!

Today’s episode of The Friday Fireside is devoted to "Taking Wing—Legends of Emimencia", an under-development virtual-reality and augmented-reality Broadway show from producer, Julie Saltman, and Broadway star, Richard Blake. It will take you out of your comfort zone into a Broadway theater with an immersive VR/AR experience and Cirque du Soleil acrobats flying from the ceiling. YIKES! It’s a fasc...

The Friday Fireside welcomes David Berkowitz, SVP of Corporate Marketing and Communications for Mediaocean. Both a media industry veteran and marketing visionary, David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers. "Viewers might be watching 'Th...

This episode features Jason Manningham, Co-Founder and CEO of Blockgraph, an adtech company co-owned by Comcast/NBCUniversal, Charter Communications and Paramount, which offers a peer-to-peer platform designed to enable companies to create and implement privacy-focused targeting and measurement solutions. Among other things, Manningham provides an overview of Blockgraph’s flagship technology, the...

A native Virginian living in LA, Clay Tweel is a documentary director/producer/editor with a passion for telling great character-based stories. His works include Make Believe, Print the Legend, Finders Keepers, Out of Omaha, The Innocent Man and Gleason—the last of which was shortlisted for an Academy Award and named one of the 5 best documentaries of 2016 by the National Board of Review. His feat...

This episode features Vijay Sajja, Founder and CEO of Evergent, a provider of customer relationship management tools for streaming media and entertainment companies (customers include BritBox, the BBC, DirecTV, WarnerMedia and others), which currently supports around 600 million end-users on its platform. Sajja describes Evergent’s CRM capabilities (which include managing registration, authenticat...

This episode features Marianne Vita, SVP/Director of Integrated Strategy and Marketing at VAB, discussing two reports that that organization recently published: “Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming” and “Stream On: 23 Real-World Case Studies Highlighting How Video Streaming Drives Brand Success.”

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson. Among other things, Vinson discusses t...

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson. Among other things, Vinson discusses t...

This week’s highly entertaining episode of The Friday Fireside welcomes Dennis Gillespie from Outside, Inc. Dennis talks about the consumer appeal of Adventure Sports along with how attractive those consumers are to Advertisers (think youth, disposable income and time on their hands). And we learn how Dennis participated in some of the earliest televised sports betting (minus the cash) while inter...

This episode features Darren Lepke, Head of Video Product Management at Edgecast (formerly Verizon Digital Media Services), a provider of CDN, edge computing, serverless computing and streaming-delivery services. The conversation focuses on the work that Edgecast is doing in streaming sports, including enabling livestreaming of the Super Bowl earlier this year. Lepke also discusses how the company...

This episode features John Piccone, President of QTT, a division of Viamedia that offers a cloud-based advertising solution which it bills as “request[ing] and receiv[ing] ads from programmatic digital ad exchanges to enable linear cable television ad insertion utilizing existing cable and broadcast TV infrastructure.” He discusses the challenges involved in delivering digital advertising to linea...

Our guest on this week’s Friday Fireside is Tsahi Levent-Levi, Analyst and Consultant for WebRTC, publisher of BlogGeek.me, and CEO of TestRTC. Tsahi takes us under the hood of this open-source technology that enables audio and video communications inside Web pages WITHOUT plug-ins. And he explains a critical benefit of WebRTC—significantly lower latency for live video. Low enough to permit in-gam...

In this episode of Screen Culture, Tynesha shares how screen content—in the form of the sitcom Who’s the Boss—inspired her as a child to pursue a career in advertising. She shares key professional experiences, from creating a successful Super Bowl ad to becoming a leader in developing “worldbuilding’ immersive campaigns to market film and television properties and other products.

We get inside the streaming subscriber’s head in this week’s Friday Fireside with Scott Solter, industry veteran and consultant. After a brief trip down memory lane to the earliest days of “multi-pay marketing” (did you know that when Showtime started competing with HBO they had exactly the same movie line-up?), we dig into the thorny and timely issue of the true value of a streaming subscriber (p...

Today’s episode of Centriply’s Friday Fireside welcomes Chris Pizzurro, SVP of Global Sales and Marketing for Canoe Ventures. Chris unwraps the secrets of Canoe’s success, and details their operating strategy to deliver advanced advertising to 38 MILLION HOUSEHOLDS. We discuss the future of Set-Top Boxes, Nielsen, Addressable Advertising, Programmatic, Canoe’s move into streaming, and more. And we...

Today’s edition of The Friday Fireside welcomes Howard Shimmel, president of Janus Strategy & Insights. Howard gives us a peak under the hood of his new venture, datafuelX, scheduled to launch in January. And with extensive experience at Turner, Nielsen, MTV Networks and AOL, Howard is uniquely qualified to discuss what’s next for Nielsen and their apparent legion of competitors, as well as the fu...

This week’s guest on the Friday Fireside is media luminary Jesse Redniss, Founder and CEO of privacy enablement and engagement platform, Qonsent. With a long history at NBCUniversal, Turner and WarnerMedia, Jesse has, like many of us, seen the shift in regulatory and consumer attitudes regarding use of Personally Identifiable Information (PII). What was previously accepted and acceptable is no lon...