Televisionation

Chris Falkner, Partner at Next Media Partners, LLC, joins Talk Back to Television to answer a question that is on everybody’s lips: “What the F&*K is the Metaverse?”

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Orlando Wood, Chief Innovation Officer for the UK-based System1 Group. Orlando shares his perspective on the nature of human attention; how different advertising styles achieve...

Tim Hanlon, Founder and CEO of The Vertere Group, joins Talk Back to Television to address a question that we hear for EVERY CONSUMER: “How can I manage my streaming services to get what I want without paying a fortune?”

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s Friday Fireside welcomes Tim Mulligan, EVP and Research Director for UK-based MIDiA Research. Tim tells us what are the real hot buttons that streamers need to pay attention to, to get their arms around and not...

Adam Gaynor, newly named interim President of Gamut, joins Talk Back to Television to answer one of the MOST ANNOYING questions about advertising on streaming services. Megan from Memphis says, “When I’m streaming, I keep seeing the same ads OVER and OVER!!”

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Manik Bambha, President and Co-Founder of ViewLift, the global business-to-business software company that offers clients end-to-end, on-demand and live video streaming solution...

Today’s Talk Back to Television welcomes Mike Nagle, General Manager of Streaming for Gannett USA Today. Mike provides his perspective to help our friend Lisa from Los Angeles find factual and relevant news information without cable or satellite. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s news is the cornerstone...

This week’s Talk Back to Television welcomes Evan Tracey from National Media Research Planning and Placement—one of the largest Republican advertising agencies. Evan answers a question we are ALL asking this week: “Did all the money (some $10B) spent on the mid-term elections in 2022 make any difference?”

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson’s pioneering work in multicultural marketing and explains how and why the agency treats this work as s...

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Philip Gilpin, Jr., CEO and Executive Director of the Catalyst Story Institute, a Duluth, Minnesota-based organization that aims to “advance the literary and visual arts by generating long-term professional career opportunities for storyt...

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The good doctor is thrilled beyond belief to welcome the inimitable Marshall Cohen to the Friday Fireside. We’ve uncorked his industry perspective like a fine single-malt scotch, as he regales us with stories of the ea...

Today’s guest on Talk Back to Television is Perianne Grignon, VP Strategy at Mediaocean (a Talk Back Sponsor!!!). Her question comes from Alan in New York: “I get so many ads thrown at me, it’s like sticking my head in a hornets’ nest. I wish someone would talk to ME about what I’m interested in.”

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Be honest: most conversations about metadata are stratospherically over the heads of most of us! But Stuart Kurkowski, Distinguished Engineer and Software Architect for Comcast Technology Solutions, explains it all in...

Ladies and Gentlemen, introducing THE TELEVISION HEAVY USER! Industry tech and business veteran, Mick Darling (who also happens to be another of the winners of the 2014 TVOT Hackathon), joins this week’s Talk Back to Television. He turns out to be a streamer’s FAVORITE CUSTOMER: Lots of services, 2 hours of viewing a night, (pretty much) loves everything and is willing to juggle all the promotiona...

This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges...

This episode features Willie Williams, Co-Founder of, and Lizzie Pocock, Producer at Treatment Studio, the London-based creative agency behind one of the most talked-about elements of Queen Elizabeth II’s recent Platinum Jubilee celebrations: the illusion of the Queen’s younger self riding in her 260-year-old gold carriage. Among other things, they explain that the illusion wasn’t—as widely report...

This week’s Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s streaming services are currently well-distributed and poised to explode under Mike’s leadership. We believe that news is the cornerstone of any television...

Today’s Friday Fireside guest is Elana Sofko, Chief Strategy Officer for Chicken Soup for the Soul Entertainment. We go through the company’s various business sectors (which are more varied and complex than the good doctor realized), and then into a DETAILED discussion of their acquisition of Redbox. In a word: FASCINATING. And a smart move for Chicken Soup for the Soul. Watch, and learn.

Today’s Friday Fireside welcomes industry firebrand, Bill Mobley, Founder and CEO of FreeCast. Bill has been “fighting the good fight” to aggregate streaming services for over a decade, and he shares (actually leaks) a major strategic announcement about FreeCast’s SelectTV service. Watch and learn.

If you attended the NABSHOW 2022 (or if you decided NOT to attend), you MUST WATCH this week’s episode of the Friday Fireside with the folks who made it happen! Chris Brown, EVP of Business Operations , and Jonathan Toomey, VP of Content Design and Development for The National Association of Broadcasters. You’ll hear their own analysis of the 2022 show, their forecast for NABSHOW 2023, a look forw...

Today’s Friday Fireside welcomes Shelley Stansfield, Founder and Director of Special Ops at Centriply, an independent media agency that specializes in advanced, audience-driven TV campaigns. Shelley explains that the #1 benefit for brands is the ability to get their message on TV to the same audience as their digital campaign: wherever the consumer turns, they see the same targeted message. Same a...

The Friday Fireside welcomes Mike Kelley, President of Americas for Grabyo, the cloud video platform for live clipping, live production and editing. We discuss how Grabyo customers worldwide can share their best moments in real time, with live clipping from broadcast and video feeds and then share to social, mobile and OTT in seconds. And we examine how NBC’s broadcast of the Kentucky Derby record...

For many of us, our health is one of the first things we think about in the morning, and the one of the last things we think about at night. That is the strength of DeepIntent, the rapidly growing healthcare advertising program. Our guest on this week’s Friday Fireside is DeepIntent Chief Marketing Officer, Marcella Milliet Sciorra, who picks up where our Friday Fireside guest, DeepIntent CEO Chri...

This episode features Bill Daddi, President of Daddi Brand, a firm that specializes in brand platform development and public relations for data, analytics and consulting companies, as well as for associations in the television and advertising industries (its clients include CIMM, MRC, Magid, Kantar, LG Ads and Cuebiq, among others). Among other things, he discusses Daddi Brand’s work and explains...

This episode features Tom Keaveney, President of TV measurement and analytics company, 605. Among other things, he outlines the biggest challenges facing the measurement industry; discusses 605’s services and explains how he believes the company is differentiated in the market; casts light on the company’s plans to expand its datasets, and on its roadmap in general; gives us an overview of its new...