Televisionation

This episode features Paul Furia, Head of Content and Creative Packaging at independent media agency, Media by Mother. Among other things, he explains his role at the agency; how he and his team identify the right creators, producers and platforms for their campaigns; how they go about reaching the right audiences for those campaigns; and the metrics they use to determine their success.

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week, the Friday Fireside welcomes Landmark Media Advisors founder Adam Gaynor, who tells us in no uncertain terms what’s wrong with television advertising and what to do about it! Adam’s background includes Comca...

Rick Howe, The iTV Doctor interviews… George Schweitzer is Television Royalty. If you watched CBS between 1990 and 2020, you saw his work. And more importantly, if you were watching something OTHER than CBS, you saw his work—his job was to get you to WATCH CBS! George has experience and perspective on how to fix the absolute mess we’ve made of television. You need to hear what he has to say.

Get ready for a truly mind-blowing episode of the Friday Fireside, with Quintar founding member Buddy Scott. With experience at WarnerMedia (working on Turner’s NBA Digital AR/VR projects), and then at Magic Leap, Buddy is taking us all to the next level. Quintar’s Reality platform is going to transform televised sports, and then bring that astonishing technology right back into the stadium experi...

Amy E. Duddleston, ACE has over 30 years of experience in feature and television picture editing. Starting out as an Apprentice Editor, she made her way up to Assistant Editor, working on films like My Own Private Idaho, Corrina, Corrina, and To Die For. As an editor, she has cut 20 features, including High Art, Laurel Canyon, Elegy and Gus Van Sant’s remake of Psycho, as well as nearly 80 hours o...

You will truly enjoy this #100th Episode of The Friday Fireside with the Brilliant and Entertaining Mike Bloxham, EVP of Global Media and Entertainment for Magid. Mike was also at the birth of The iTV Doctor, as a guest on the first The iTV Doctor column in May, 2009. Starting with a history of interactivity in entertainment (going back to the audience throwing cabbages at Bill Shakespeare), Mike...

This episode features Nathalie Bordes, EVP of Measurement for Marketers at the ANA. Among other things, she explains the goals of the ANA and her own role at that organization; outlines ongoing challenges facing the audience-measurement industry; and describes the ANA’s work on enabling unduplicated reach and frequency, developing a “virtual people ID” methodology, and implementing its Cross-Media...

Carri Twigg is deeply engaged with content that takes on the urgent cultural questions confronting America and the world. After 10 years in politics, including serving as Special Assistant to President Obama and Director of Public Engagement for then-Vice President Biden, she is focused on challenging status quo media narratives. As a founding partner and the head of development for Culture House...

This week’s Friday Fireside welcomes Rob Bochicchio, President of Marketsmith. Rob will share how smart marketing can turn a challenger brand like Shark Ninja into a $3.5 billion market leader. It’s all about outsmarting (not outspending) your competition, and keeping your people connected, motivated and balanced during the pandemic! There is a lot to learn here.

This episode features VAB President and CEO, Sean Cunningham. He discusses the organization’s criticisms of Nielsen’s audience-measurement methodology and why it believes there is a “crisis in confidence” in panel science; explains why VAB is calling for “an open system, trustworthy partners, transparency, verification, disclosure, competition, [and] innovation;” and outlines the organization’s go...

If you can hear the opening music for “Car Talk”, “Morning Edition” or “All Things Considered,” you gotta know that being the Chief Marketing Officer for NPR like Michael Smith, my guest on the Friday Fireside this week, is the coolest job in the world! And after 20 years at Scripps Networks Interactive (acquired by Discovery Inc), Michael has a LOT to say about where Warner Bros. Discovery is goi...

This episode features animation historian and journalist, Nancy Denney-Phelps. Among other things, she discusses the difference between US and European attitudes to animation and why the art form receives significantly more public funding in Europe; the impact of Netflix on the animation space; where animation is being produced today and why; the impact of VR on animation festivals and on the art...

Ben Tatta, President of Standard Media Index, is Rick’s guest on this edition of The Friday Fireside. Ben explains the movie premiere strategy behind Chevrolet‘s brilliant “Sopranos” Silverado EV Super Bowl ad, Peloton Interactive‘s bone-headed reaction spot to the death of Mr. Big, and how today’s addressable adtech can be used to tell sequential stories with TV ads. Ben is a brilliant guest who...

This episode features Jon Giegengack, Founder and Principal of Hub Entertainment Research. Among other things, he discusses Hub’s two most recent reports, “2021 Video Redefined” and the “Metaverse NFT Mini Report” (both published February 2022); outlines the company’s latest research into how new platforms (e.g. VR, games, e-sports, podcasts and more) are competing for TV-consumer eyeballs; casts...

This week’s Friday Fireside welcomes TVSquared President, Jo Kinsella, fresh off the acquisition of TVSquared by Innovid. Jo (who was our Friday Fireside guest way back in July, 2020) details the process and timing of that acquisition, and explains in detail how the combination of TVSquared and Innovid has generated industry excitement that includes working agreements with the likes of Simulmedia...

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s Friday Fireside guest is Gabriel Berger, CEO of ThinkAnalytics. Gabe is an industry veteran who has literally found his calling, helping all of us find the shows we will enjoy most in this INSANE television content mess we (including Gabe and the...

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Perkins Miller, CEO of Fandom, a company that offers a platform for fan wikis and that was co-founded in 2004 by Wikipedia founder, Jimmy Wales. He discusses the company’s origins, offerings and partnerships; outlines the benefits and cha...

This episode features Lillian Diaz-Przybyl and Steve Calcote, Producer and Director respectively at Butcher Bird Studios, a full-service creative and production studio specializing in interactive and immersive video experiences. They discuss their work—including producing content in the “liquid” environment of an “open-world show,” where plots change in response to audience choices; outline best p...

This week’s guest on The Friday Fireside is Jonathan Boltax Co-Founder and CEO of PlayWorks Digital Limited. After a long career stateside at NBC and Cablevision, Jonathan took his “game” to Israel, and has been building a well-distributed and popular television games platform. He beat Netflix and Amazon to the punch, and unlike virtually everybody else in the interactive television space, PlayWor...

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s edition of The Friday Fireside gets under the hood with Jim Long’s Didja, Inc; and explores whether his LocalBTV system will survive where Locast failed. The expressed permission of the local station is the key, and local broadcasters are find...

https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Linda Abrams, Head of Business Development for North America at video-streaming infrastructure company, 24i. Among other things, she provides an overview of the company’s end-to-end technology offeri...

ITVT is pleased to present the latest episode of Televisionation: Screen Culture, our new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Hosted by fandom expert Lisa Crawford, Screen Culture was created for thoughtful discussions about the impact of premium filmed content on today’s society. In this episode, Lisa is joined by...

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Approaching their Q4 SPAC, Innovid CTO and Co-Founder, Tal Chalozin, joins us for this week’s Friday Fireside. We discuss the upcoming SPAC, with a Pro Forma Valuation of $1.3 Billion; why Tal won’t replace his online interview sign (even with that valuat...

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Find out what’s happening at Cinedigm with this week’s Friday Fireside guest, Cinedigm President, Erick Opeka. Cinedigm yesterday reported net income of $5.0 million: total revenues of $15 million, up 149% year-over-year; streaming revenues up 181% year-o...

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Adi Dhandhania, SVP of Strategy and Interactive at Bally’s, the casino and betting giant that recently purchased pioneering second-screen interactive-TV company, Telescope, as part of a build-out of its sports-betting offerings. Among oth...