Team Building Podcast

One of the biggest reasons businesses fail to get ROI from their marketing is a focus on the top of the funnel, and failing to engage with the people who are closer to a sale. If we want to increase revenue, it's critical to deploy strategies that are tailored for the bottom of the funnel. Retargeting is a powerful marketing strategy that allows us to make more money without bringing new people in...

There are tons of ways to take our businesses into the future, like building integrated office space and ancillary businesses, but not all of us are at a level where we're ready to act on those ideas just yet. However, the one thing we can work on, regardless of where we are today, is social media. Having the type of social media strategy that makes us stand out is a game changer in real estate. H...

Most team leaders would agree that the feeling of seeing our agents succeed is motivating and rewarding. However, that doesn't mean building a team comes without its fair share of challenges. From feeling overwhelmed, to the frustration that comes from agents who aren't shaping up, building a team isn't for the fainthearted. That being said, for those who do push past the challenges, the benefits...

On the surface, personality profiles like the DISC are simply a way to categorize people and how they behave, but there's a lot more to them than that. A personality assessment can actually be the key to aligning ourselves with our strengths, and the secret ingredient to excellence. When we focus on the way our minds are wired, we gain powerful insights that steer us towards roles that allow us to...

With digital titans like Amazon and Google investing in physical mail and sending out postcards, it's clear that direct mail is going to a key part of the marketing strategies of the future, especially in a post-pandemic world.  As a strategy, physical mail has become incredibly unique because most businesses are now focused on their digital channels. If we marry physical mail with the digital wor...

To grow and scale a successful real estate team, there are key pillars we need to plug into our businesses. We need a systematic approach that allows us to be the best version of ourselves, create leverage, systems, accountability and culture. If we don't follow a solid framework to grow our team, it's hard to turn growth into the momentum that feeds a thriving operation. In today's special episod...

The same technology that powers modern hotel key cards and contactless card payments, can be a huge boost to our real estate branding and marketing. Near Field Communication (NFC) is a powerful technology that has multiple applications, many of which can improve our customer experience and networking. From business meetings, lead generation and home showings, NFC can be a huge game changer for us....

Leads are the lifeblood of every business, and while there are infinite ways to generate deals, our focus as leaders needs to be on the highest income and greatest ROI producing lead sources. When we first get into the business, we assume all leads are created equal for all teams, but there is no one size fits all lead source or strategy. The right lead generation strategy for us isn't informed by...

A successful, thriving real estate team rests on 6 pillars - culture, lead generation, lead conversion, accountability, systems and strategy. As a team leader, we have to refine and stabilize these aspects so the operation runs like a well-oiled machine. This is what will allow us to step out of production, focus on the high-level leadership, and diversify the revenue streams in our business. My g...

By 2025, over 75% of the workforce will be made up of millennials, and while that might be a scary thought for some, we shouldn't fight it. Now is not the time to train millennials to think like the generations before them: it's time for us to adapt our businesses to their needs. What are the key differences between millennial agents and their predecessors? What is the incoming workforce expecting...

The new era of real estate is going to require hybrid agents - real estate professionals who can seamlessly move between investing and property listing based on the needs of the consumer. An agent who can represent both sides and wear both hats is going to win and scale, especially when they are backed by sophisticated marketing systems, that allow them to target the correct clients. Residential r...

Even in the midst of a pandemic, real estate investing is thriving, and for curious agents, now might just be the best time to take the plunge. The problem is, many agents are still apprehensive of getting involved in investing because they're not sure where to start, or which steps to take. More importantly, they don't have a clear idea of how to make a profit. Is there a universal blueprint for...

We live in an age where access to information is at an all-time high, and there is no shortage of resources for aspiring leaders. That being said, filtering through everything available to us can be a challenge at times. Where do we even begin to decide what applies to us and what doesn't? The truth is, not everything out there is relevant to our personal experiences, and what works for one busine...

As real estate professionals, we hear a lot about marketing, but most of what we've heard is the same reworked, old advice. It's 2021, so where are all the 21st-century ideas? What does the audience of today want to see, and what we can do to go above and beyond their expectations? Are there any marketing trends we should be taking note of? How should we go about incorporating them into our real e...

As team leaders, we're all motivated to grow our businesses, and most of us have impressive big picture goals. The question is, how do we turn those goals into our reality ? What can we do now to ensure we achieve everything we set our minds to, and how long will the process take? Should specific timeframes be guiding our process? What are the obstacles we might face along the way, and what can we...

Traditional brokerages and teams fail the average agent because they don't provide a solid foundation for them to build their dreams. There's often no coaching or structured curriculum to help them become the best version of themselves or infrastructure for that agent to build a sustainable business. As leaders, it's our job to provide the systems, tools, support, and coaching for them to achieve...

Social media is a powerful tool, but it can only take our marketing so far. Unless we're using it the right way, we're just wasting our time and resources. The question is, what is the right way, and where could we be going wrong? While we're all aware of the importance of using social media for brand awareness, not enough of us know how to do it. As a result, we end up following the lead of influ...

Accountability is a key part of effective success management for our teams. As we set goals for the year ahead, we have to do a better job of tracking the numbers and key performance indicators that feed into those goals. We have to actively track the things we hold our agents accountable to. It's impossible to have true accountability without analytics. Tracking gives us more power in our decisio...

Holding our agents accountable to their goals is a vital part of building bigger, better teams. However, because accountability is so often tied to negative connotations, it's something many leaders struggle to implement and enforce in their businesses. We often view constructive criticism as an attack, but that couldn't be more wrong. Accountability is about building our agents up to become the b...

When it comes to building wealth in real estate, one of the best bases to build from is the system of earning, amplifying and investing. However, there's no one-size-fits-all solution, and if we want to see massive results, we have to tailor the system to our needs. Which order of earning, amplifying and investing will work best for our personality types? Is it even necessary to do all 3? How can...

Investing in real estate is one of the best ways to build wealth, so entering the space should be a no-brainer. However, many agents are still shying away from investing because they just don't know where to start. There are so many systems and tools on the market that promise to help us succeed as investors, and as a result many of us end up feeling overwhelmed before we've even bought a single p...

Growing our businesses and simultaneously making provision for our own exit isn't complicated. All we have to do is double the size of our teams while charging a 50% commission. However, convincing our teams that this is the best way forward isn't always so easy. If we put ourselves in our agents' shoes, it's easy to understand their hesitations. They're comfortable with existing dynamics and feel...

As team leaders, we all want to take our businesses to the next level and get bigger, better results. However, while we may share the same ambition, many of us have ended up unable to move forward because we're using the wrong approach. Growing a business requires an all-round focus. We can't stop at investing in our agents, we need to put the same energy into our own development as leaders. To mo...

As we edge towards 2021, it's time to put together our business plans for the year ahead. We have to start thinking about which systems we're going to implement, and arguably, one of the most important is a CRM. With so many CRMs on the market, we're spoiled for choice, and selecting one can feel overwhelming. That being said, were all CRMs created equal? Which features should the ideal offering h...

As leaders, we spend a lot of time thinking about how to take our businesses to the next level. However, we'll never be truly successful if we aren't paying attention to what's going on outside our businesses. Our personal relationships have a bigger impact on our success than we may realize. If we let our families, marriages, and relationships with loved ones fall by the wayside, we're only doing...