TEA Talks | Paid Media and Creative Insights

This episode of Tea Talks marks a brand new format, and a much greener couch. We're now bringing together our experts across creative, paid search, and paid social in one conversation to give you a more complete picture of what really drives performance. Darren is joined by Matt (paid social) and Chris (paid search) to unpack what each channel does best, how they support one another, and whether a...

Since launching Tea Talks, we’ve had a lot of fun diving deep into the challenges and trends shaping the home, garden, and lifestyle marketing world. After more than 75 episodes, hundreds of cups of tea, and over 500 hours of watch time across YouTube, Spotify, and Apple Podcasts, Tea Talks is getting its biggest refresh yet. We’re bringing in more voices, more variety, and new segments to keep th...

In this episode of Tea Talks, Aaron and Matt tackle a common misconception in paid media: the expectation that your Return on Ad Spend (ROAS) should increase as you dial up your marketing budget. The reality? It rarely works that way. The conversation digs into why, and what metrics you should pay attention to as you scale. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks:...

In this episode of Tea Talks, Lu breaks down the latest updates to Google’s Performance Max campaigns rolling out in summer 2025. The team discusses what’s new, why it matters, and what home and garden brands should do next. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more...

In this Tea Talk episode, Aaron and Matt break down what Meta’s Advantage Plus audiences actually are, how they work, and what home and garden brands should be doing to get the best results from this new audience targeting system. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover...

In this episode of Tea Talk, Aaron and Lou dive into Microsoft Clarity, a free user behaviour analytics tool that’s gaining popularity among marketers. They explore what it is, how it compares to alternatives like Hotjar, and why it can help any business understand what visitors are really doing on their website. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https:/...

At the halfway point in 2025, the Evergreen creative team sat down to share a behind-the-scenes look at the six most effective creative campaigns produced so far this year. From motion graphics to brand films and video ads, these examples highlight what’s working for home, garden, and lifestyle brands right now. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://...

In this T.E.A Talks episode, Darren and Archie tackle the question: Should home, garden, and lifestyle brands jump on the latest social media trends, or avoid them? The discussion covers the speed of trends, the impact on reach, and whether joining in is actually good for your brand’s credibility. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxI...

In this Tea Talks episode, we share the philosophy and practical strategies that help us consistently deliver growth for home, garden, and lifestyle brands. From the value of “common sense commercials” to the power of consistency and channel mix, here’s what works (and what doesn’t). *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen U...

Many brands struggle to get consistent results from Meta ads. While the platform is packed with potential, it’s easy to fall into common traps that limit performance and waste budget. Here are the key mistakes brands make with Meta ads and how to avoid them. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl....

For home, garden, and lifestyle brands investing in paid media, organic content might feel like a “nice to have.” But it’s not just a bonus—it’s a growth driver. In this episode of T.E.A Talks, we explain why pairing paid ads with regular organic posting is the best way to stand out and scale. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm E...

In this episode of Tea Talks, Darren and Matt discuss one of the most overlooked but vital parts of any ad creative: the first three seconds. Whether you’re running paid campaigns or posting organic content, what you do in those opening moments determines whether your audience sticks around — or scrolls past. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://sho...

Google Ads campaigns don’t always go to plan. Whether performance drops overnight or gradually declines over time, it can be frustrating and confusing—especially for home, garden, and lifestyle brands that rely on consistent online visibility. In this T.E.A Talks episode, we discussed what to do when your ads stop delivering the results you expect. Here are the key takeaways *** Grow with Evergree...

When should you change your ad creative? It’s a question we hear all the time—and there’s no one-size-fits-all answer. In this episode of Tea Talks, Darren and Aaron break it down for home, garden, and lifestyle brands with real examples, clear advice, and a bit of fun along the way. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen U...

When it comes to growing a brand online, one question always comes up: should you focus on paid search or paid social? In this episode of Tea Talks, Lu and Matt go head-to-head to answer exactly that. But instead of picking sides, they reveal how both channels work best when they work together and how collaboration across platforms is the real key to driving results. *** Grow with Evergreen podcas...

As TikTok continues to dominate screen time, the question is no longer if people use it to search — it’s how much they rely on it for information. In this episode of Tea Talks, the team digs into TikTok’s evolution from social app to search hybrid. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 *...

The debate between static images and video content for advertising has long divided marketers. Both formats offer unique advantages, but understanding when to use each can dramatically improve campaign performance. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Ever...

Casa bella Furniture's recent clearance event demonstrates how blending digital and traditional marketing channels created exceptional results. With careful planning across multiple touchpoints, this ecommerce brand drove both online sales and unprecedented in-store footfall. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut...

When creating ads for social media platforms like Meta and TikTok, we often face a critical question: should we aim for high-production, polished content or more authentic, raw material? In our latest Tea Talks episode with Matt, our Head of Paid Social and Darren, our Head of Creative we explored this dilemma and discovered some valuable insights. *** Grow with Evergreen podcast: 👉 https://short...

Today we focus specifically on how garden centers can effectively market themselves online. The digital landscape for garden centers is evolving rapidly, with many businesses researching how to leverage online channels to drive brand awareness and increase store visits we want to help them! *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Ever...

We recently realised that April Fools Day was on a Tuesday which of course is T.E.A talks day! So we thought we’d poke some fun at the common question of creative refresh timing. In our video, different team members offer wildly different opinions – ranging from “every week and a half” to “once a year, mid-winter, whether you need it or not.” *** Grow with Evergreen podcast: 👉 https://shorturl.at...

Google Ads has evolved far beyond simple text ads, now requiring strategic creative assets across multiple formats and platforms. This conversation with Lu, our head of paid search, reveals why creative elements are now as crucial as keywords and ad copy. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/...

The digital marketing experts at Evergreen emphasise that relying solely on online strategies is a critical mistake for home, garden, and lifestyle brands. An omnichannel approach combining digital and offline tactics delivers superior results. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** Yo...

Creative content has become the cornerstone of successful paid social campaigns. The shift from data-driven targeting to creative-focused strategies has transformed how brands connect with audiences. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅...

Looking to launch YouTube ads? Our Head of Paid Search Lou shares essential insights on setting up and optimizing your video advertising strategy, from account setup to budget allocation. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: htt...