TEA Talks | Paid Media and Creative Insights

Every business wants to grow, but trying to appeal to everyone often means connecting with no one. Join Aaron and Darren as they share their journey of transforming Evergreen by embracing specialization. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here:...

A discussion with our paid search expert Lu reveals valuable insights about Microsoft Ads as an often-overlooked marketing channel. While Google Ads dominates the digital advertising landscape, Microsoft Ads presents unique opportunities for businesses looking to expand their reach. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Un...

In this episode, the first with our Head of Paid Social, Matt Rubas, who brings over 10 years of experience managing accounts from £500 to £500,000 monthly spend, we explore why paid social advertising presents a unique opportunity for small businesses looking to grow and how it compares to focusing on organic social. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 ht...

Digital marketing has evolved into a complex ecosystem where businesses rely heavily on platforms like Google Ads and Meta for growth. However, understanding the true impact of your marketing spend requires looking beyond individual platform metrics.

While traditional advertising aims for the head, brand films target the heart. Here's why this longer-format content is becoming essential for businesses wanting to build deeper connections with their audience. The Key Differences: Traditional Ads: 15-30 seconds long Sales-focused messaging Product/service features Clear call-to-action Brand Films: 1-2 minutes in length Story-driven narrative Valu...

We’re kicking off 2025 with some exciting changes at Evergreen, including a fresh studio setup and a powerful new marketing framework. Here’s what’s new and what’s coming. The BEAR framework After years of using our trusted “ BACKBone of Digital Marketing ” model, we’re introducing a new framework called BEAR: Brand – Understanding your brand’s current position and potential Email – Leveraging ema...

With over 2 billion monthly users, YouTube represents an enormous marketing opportunity. However, creating effective YouTube ads requires careful consideration and strategic planning. The five second rule The most crucial element of any YouTube ad is the first five seconds. During this brief window, you must: Grab your target audience's attention (not everyone's) Present a clear problem or solutio...

Location targeting in google ads, simple changes for big results. Here's how to make these critical optimisations that many advertisers overlook. Common Location Targeting Mistakes: The biggest location targeting errors businesses make include: Running nationwide campaigns for local businesses Using Google's "recommended" location options Not reviewing location settings across all campaigns Missin...

A behind-the-scenes look at how we adapt our creative strategy across three very different types of business Ecommerce creative strategy (Linen Cupboard): Product-focused content priority Mix of lifestyle and product shots Immediate display of offers (Black Friday) First 3 seconds showcase core products Multiple video lengths for testing For e-commerce brands, leading with clear product visuals an...

Every successful digital marketing strategy relies on two powerful approaches: prospecting and retargeting. Prospecting: The first date Targets cold audiences who don't know your brand Typically consumes 80-90% of advertising budget Focuses on introducing your brand and value proposition Essential for business growth and customer acquisition Prospecting forms the foundation of your digital marketi...

These metrics serve as the foundation for making informed decisions about your advertising spend and campaign optimisation. Helping businesses scale their digital marketing efforts efficiently. Core metrics to track: Cost Per Acquisition (CPA) Average Order Value (AOV) Lifetime Value (LTV) Conversion Rate by Campaign Type Return on Ad Spend (ROAS) Understanding how these metrics work together prov...

Ad budgets can be hard, we've all felt it So here is our advice on how to understand and optimise your ad budgets: The Plateau Reality: Most accounts reach a performance plateau around 6 months This is normal and expected due to market dynamics Represents the maximum return from current budget level Often mistaken for poor performance or lack of optimisation Key Factors Creating the Plateau: Onlin...

With us making more Meta Ads than ever for clients we though we'd share some tips we've picked up. Current trends in Meta advertising: * Increased focus on visual storytelling * Mix of graphics, motion graphics, and video content * Diverse product categories from hot tubs to bed linen * Varying price points and customer demographics The key to successful Meta ads lies in understanding your audienc...

When businesses discover potential customers searching for their competitors, it raises an interesting question: Should you bid on these competitor terms? This complex strategy requires careful consideration of both opportunities and risks. Understanding Competitor Bidding: * Occurs when businesses bid on competitors' brand names in search terms * Common practice revealed through Google Ads Search...

As brands prepare for the busy holiday season, many will significantly increase their advertising budgets. However, without proper strategy, this can lead to substantial waste. Here are five proven ways to ensure your advertising spend delivers maximum return during the peak shopping season. Master your segmentation Understanding who your best customers are - not just your most frequent customers...

In this video, we'll tackle the age-old debate - is data really the enemy of creativity? Join us as we explore the relationship between data and creativity in marketing, paid media, and more. Let's find out if data is truly a creativity killer or a creative ally! ***  Grow with Evergreen podcast:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/X1WJ4⁠⁠⁠⁠⁠⁠⁠⁠⁠   T.E.A Talks:  👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shorturl.at/oxIXm⁠...

As a small business owner, time is your most valuable asset. Yet, many entrepreneurs find themselves caught up in activities that yield little to no return on investment. We explored five common time-wasters that small businesses should avoid to focus on more productive strategies. Over-optimising and continually re-optimising pages Many businesses fall into the trap of constantly tweaking their w...

We see so many small businesses are wasting time creating content without a clear purpose or commercial intent. There's a false belief that businesses must constantly produce content, leading to low-quality, generic blog posts. Why? - Content created without proper research or strategy is unlikely to rank well in search engines or provide value to the business. - Small businesses often don't have...

Here's what we think you should be expecting from your marketing agency Proactive and reactive work - Agencies should be both reactive to client requests and proactive in providing insights and suggestions. - Many agencies are good at reactive work but lack in proactive communication. Partnership approach - Agencies should understand the client's in-house capabilities and align their services acco...

Should you be focused on product-centric or lifestyle-centric marketing in paid media ads? Product-focused approach: - Better for essential, everyday items people are familiar with - Good for showcasing specific features or attributes - Can be more straightforward and "safe" Lifestyle-focused approach: - Better for niche products or those tied to a specific lifestyle - Helps differentiate from com...

In the ever-evolving world of digital marketing, Google's Performance Max campaigns have become a hot topic. But are they truly essential for your business? Let's dive into this question and explore when and how to use Performance Max effectively. What is Performance Max? Performance Max is a campaign type within Google Ads that leverages Google's entire inventory of ad placements. It uses machine...

Is Black Friday a Key Trading Period for Your Business? Here's How to Maximize It Black Friday has become more than just a day of deals—it's a pivotal moment for businesses across various industries. If Black Friday is a crucial period for your business, then it's time to start planning. In this post, we’ll share 10 actionable strategies to help you maximize your sales or leads this Black Friday....

Are you spreading your Google Ads budget too thin? Many businesses make the mistake of running too many campaigns simultaneously, which can severely limit their effectiveness. Let's dive into why focusing on fewer, well-funded campaigns often yields better results. The Problem with Too Many Campaigns When you have a fixed monthly budget for Google Ads, running multiple campaigns means dividing tha...

Meta has become an integral part of many businesses' marketing strategies. But how should you use it? Should it be for prospecting, retargeting, or both? Let's dive into the key takeaways from a recent T.E.A Talks episode that addressed these questions. Meta as a Retargeting Powerhouse The primary recommendation is to use Meta (Facebook and Instagram) for retargeting. Why? It's an excellent channe...

Are you a small home, garden, or lifestyle brand struggling to get a return on your limited advertising budget? You're not alone. Many startups and growing businesses face this challenge. In this post, we'll share some key strategies to help you maximize your ROI, even with a modest ad spend. Choose the Right Platform One of the biggest mistakes small brands make is trying to be everywhere at once...