Talking Too Loud with Chris Savage

Twenty years ago, Chris Savage and Brendan Schwartz thought they'd build a company, sell it in six months, and move on. Instead, they built Wistia. In this special anniversary episode of Talking Too Loud, the best friends turned co-founders look back at the moments that shaped Wistia—from a house full of roommates in Cambridge and a near-deal with HBO to growing Wistia into one of the leading vide...

For years, content marketing had a pretty clear playbook: create content, rank in search, drive traffic, and generate leads. Today, that playbook is changing fast. AI is reshaping workflows. Search behavior is evolving. New channels are emerging. And marketers who once specialized in blogs and SEO are now being asked to think about video, podcasts, newsletters, audience building, and much more. As...

For years, brands could rely on SEO, paid ads, and sheer content volume to drive attention. But that playbook is starting to break down. In this episode of Talking Too Loud, Chris Savage sits down with Noah Greenberg, CEO of Stacker, to unpack why more brands are starting to act more like media companies — and what it actually takes to earn attention in an AI-saturated world. They explore the bigg...

Video isn’t just growing—it’s changing, fast. And if you’re investing in it, the rules probably feel a little unclear right now. So instead of guessing at what’s working, we went to the data. Wistia surveyed nearly 1,000 video professionals for our 2026 State of Video report—and in this episode, Chris Savage sits down with content strategists Sam Balter and Meg Dalessandro to crunch the numbers, s...

If you’re working in marketing or social, these days, it often feels like you’re expected to show up publicly, build an audience, and have a point of view of your own. So when did that happen? And is it actually required? This week, Chris Savage sits down with Carmen Vicente, Content and Social Lead at Slate who’s done both—led content strategy for brands and showed up as a creator in her own righ...

What if clicks aren’t actually telling you whether your marketing is working? This week, Chris sits down with Amanda Natividad, VP of Marketing at SparkToro, to talk about zero-click marketing: the idea that your content can (and should) create real impact without relying on a click. With platforms incentivizing people to stay put, a lot of what actually drives growth today doesn’t show up neatly...

Marketing has never had more tools. And yet, it’s never been harder to stand out. AI is making it easier than ever to create — from content to code. But as more people gain access to these tools, a new question is emerging: what happens when everyone can build? In this episode of Talking Too Loud, Chris Savage sits down with Ron Dawson — filmmaker, brand strategist, and Content & Marketing Lea...

Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones. But today, it feels like every podcast has a camera attached. In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual. B...

Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones. But today, it feels like every podcast has a camera attached. In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual. B...

How do you know when you’re no longer the right leader for your own company? After 15 years building Help Scout — shaping its culture, defining its values, and growing it into a successful SaaS business — Nick Francis faced that question himself. From the outside, it looked like the job of his dreams. But as the company scaled and took on venture capital, the expectations around growth began to sh...

How do you decide what actually matters in modern marketing — when everything feels fast, fleeting, and automated? Sylvia LePoidevin, CMO at Juno and creator of The Zero to One Marketer newsletter , joins Chris Savage to talk about building marketing from the ground up without getting lost in playbooks, trends, or AI hype. Together, they explore why fear drives so much modern marketing, how teams...

Joe Glover, co-founder of The Marketing Meetup, joins Chris Savage to talk about revenge fuel — the quiet motivation behind many businesses — and how it evolves over time. They explore what actually lasts in marketing, why 90% doesn’t change, and how care, clarity, and culture shape communities and events people want to return to. Links to Learn More: Follow Joe on LinkedIn Follow Savage on Linked...

We’re going meta today: our video editor Justin joins the show to talk about what we’ve learned taking Talking Too Loud from audio-only to video-first. We get into editing decisions that change the story — reactions, pacing, B-roll, on-screen text, and intros — plus what we’ve learned from clips across TikTok, Instagram, LinkedIn, and YouTube (including why the same clip can perform wildly differe...

A lot changed in B2B this year — new tools, new formats, and new expectations for how brands show up. In this wrap-up episode, Chris and Sylvie revisit the 2025 Talking Too Loud moments hat sparked debate, rewired assumptions, and stuck with them long after the recording ended, including: What the rise of AI revealed about meaning, taste, and human judgment Why fear fades once you “look under the...

AI is changing creative work faster than teams can adapt — but what does that actually look like from the inside? Storyblocks CEO TJ Leonard joins Chris to break down the real shifts happening in creative workflows, team culture, customer expectations, and the definition of “good” in an AI-accelerated world. In this conversation, they get into: Why we’ve reached a pivot point in creative technolog...

AI tools like ChatGPT and Perplexity are quietly becoming the place where discovery happens — but there’s a big blind spot most brands haven’t noticed yet: your videos. In this episode, Chris and Sylvie sit down with Ben Ruedlinger (one of Wistia’s earliest employees) and Phill Nottingham (founder of Organic Video and longtime Wistia collaborator) to unpack why most videos are invisible to AI sear...

What does it really take to move from marketing chaos to clarity? Emily Kramer — co-founder of MKT1 and startup marketing advisor — joins Chris and Sylvie to talk about how marketers can stop doing “random acts of marketing” and start making smarter, more strategic bets. Together, they unpack how to identify your company’s marketing advantages, why every big initiative should have the potential to...

Can marketers be too data-driven? In this episode of Talking Too Loud, Talia Wolf—founder of GetUplift and creator of the Emotional Targeting framework—joins Chris and Sylvie to explore how emotion drives every decision. They dig into the balance between data and social listening, discuss why every B2B purchase is more emotional than you think, and show how empathy can help brands stand out in the...

What really makes a brand unforgettable? On the latest episode of Talking Too Loud, John Bonini, founder of Content Brands, joins Chris and Sylvie to unpack why creative risks and wacky ideas—like launching a free plan with a parade—can build genuine fandom, and how that fandom becomes the growth lever that sets businesses apart in the age of AI. Links to Learn More: John Bonini Follow Savage on L...

What’s holding B2B companies back from using video for growth? On the latest episode of Talking Too Loud, Ademola Adelakun, founder of A2 Media, joins Chris and Sylvie to break down video misconceptions, how to build a winning strategy, and why putting the customer at the center of your story changes everything.

AI has made it faster, cheaper, and easier than ever to create content. But if everyone can crank out something “decent,” everything starts to look the same — and sameness is boring. On this episode of Talking Too Loud, Mark Schaefer, marketing strategist and author of Audacious: How Humans Win in an AI Marketing World, explains why competence is vulnerable, why boldness is the only real edge, and...

Most marketers are creating way too much content and getting way too little from it. On the latest episode of Talking Too Loud, Justin Simon, creator of the Distribution First approach, shares how to flip the script: build a system for repurposing, get more out of what you already have, and fight off content burnout. Links to Learn More: Follow Justin Simon on LinkedIn Follow Savage on LinkedIn Su...

AI is transforming marketing — making alignment between product, marketing, and sales more critical than ever. In this episode of Talking Too Loud, Amplitude CMO Tifenn Dano Kwan shares how she bridges team cultures, drives trust, and uses deadlines to turn the GTM tug-of-war into growth. Links to Learn More: Follow Tifenn Dano Kwan on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Lo...

What does it take to build a product people fall in love with? Superhuman founder Rahul Vohra joins Chris and Sylvie to talk about designing for delight, why speed still matters, and how AI fits into the future of joyful software. Plus: how the Grammarly acquisition opens a new chapter for Superhuman. Links to Learn More: Follow Rahul Vohra on LinkedIn Follow Savage on LinkedIn Subscribe to Talkin...

On this episode of Talking Too Loud, Josh Blyskal, AI Strategist at Profound, joins Chris and Sylvie to break down Answer Engine Optimization (AEO), why writing niche blog content still matters, and how brands can get seen (and convert more leads) in an AI-first search world. Links to Learn More: Follow Josh Blyskal on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watc...