Talking Too Loud with Chris Savage

Wistia just launched Mochine, a new AI-powered video editor. So why did its founders decide to build something new, and what does it mean for the future of video? This week, we're flipping the script. Talking Too Loud producer Sylvie Lubow takes over hosting duties to interview Wistia co-founders Chris Savage and Brendan Schwartz about the making of Mochine, a conversational video editor that turn...

Wistia just launched Mochine, a new AI-powered video editor. So why did its founders decide to build something new, and what does it mean for the future of video? This week, we're flipping the script. Talking Too Loud producer Sylvie Lubow takes over hosting duties to interview Wistia co-founders Chris Savage and Brendan Schwartz about the making of Mochine, a conversational video editor that turn...

Brendan Hufford built his career by making a lot of content. But now that AI has made it easier than ever to produce blogs, videos, and everything in between, volume alone isn't much of a competitive advantage. Brendan, founder of Growth Sprints, joins Chris Savage to rethink what makes content worth creating. They explore how to build an audience that actually comes back, why depth and original i...

Brendan Hufford built his career by making a lot of content. But now that AI has made it easier than ever to produce blogs, videos, and everything in between, volume alone isn't much of a competitive advantage. Brendan, founder of Growth Sprints, joins Chris Savage to rethink what makes content worth creating. They explore how to build an audience that actually comes back, why depth and original i...

Sometimes the smartest marketing ideas are the ones that look irrational on paper. But behavioral science can explain why they work. Nudge host Phill Agnew joins Chris to unpack the psychology behind some of marketing’s most counterintuitive ideas. Like: Why did Red Bull charge more for a smaller can? Why did Avis advertise that it was #2? And why might spending millions on a Super Bowl ad actuall...

Sometimes the smartest marketing ideas are the ones that look irrational on paper. But behavioral science can explain why they work. Nudge host Phill Agnew joins Chris to unpack the psychology behind some of marketing’s most counterintuitive ideas. Like: Why did Red Bull charge more for a smaller can? Why did Avis advertise that it was #2? And why might spending millions on a Super Bowl ad actuall...

What happens when the perfectly polished content your team spent weeks making gets 40 views, while an employee’s LinkedIn post reaches thousands? Heike Young joins Chris Savage to talk about the rise of people-generated content, why personality is becoming more valuable as information gets commoditized, and why B2B brands may need to loosen their grip on control to actually earn attention. Links t...

What happens when the perfectly polished content your team spent weeks making gets 40 views, while an employee’s LinkedIn post reaches thousands? Heike Young joins Chris Savage to talk about the rise of people-generated content, why personality is becoming more valuable as information gets commoditized, and why B2B brands may need to loosen their grip on control to actually earn attention. Links t...

What can Christopher Nolan’s The Odyssey teach us about making video in the age of AI? Chris Savage and Wistia’s Head of Video, Chris Lavigne, get on a boat to talk about Nolan’s commitment to practical filmmaking, the rise of AI slop, and what happens when generative AI makes content easier than ever to produce. Plus: why creative taste matters more than ever, where AI can actually make video bet...

Can you actually tell when a post was written by AI—and should it matter? In this special episode, Wistia’s social media team joins the conversation about LinkedIn’s “Seems like AI slop” reporting option and what it reveals about trust, authenticity, and the changing attention economy. The group explores why real content is increasingly mistaken for AI, how visible effort and expertise build credi...

What separates a brand that feels like it gets you from one that just feels creepy? According to Jake Cohen, VP at Klaviyo, it's not the AI model — it's the context you give it. In this episode of Talkin' Too Loud, Jake breaks down how leading brands are using AI agents to create genuinely helpful, human-feeling customer experiences at scale. We get into the mechanics of LLMs (without the jargon),...

MCPs are everywhere—but what are they, really? This week, Chris Savage is joined by Sasha Friedman and Sam Balter to break down one of AI's fastest-growing technologies, share the real workflows it's unlocking for marketers, and discuss why connecting AI to your tools may fundamentally change how teams work together. Links to Learn More: Follow Sasha Friedman on LinkedIn Follow Sam Balter on Linke...

Twenty years ago, Chris Savage and Brendan Schwartz thought they'd build a company, sell it in six months, and move on. Instead, they built Wistia. In this special anniversary episode of Talking Too Loud, the best friends turned co-founders look back at the moments that shaped Wistia—from a house full of roommates in Cambridge and a near-deal with HBO to growing Wistia into one of the leading vide...

For years, content marketing had a pretty clear playbook: create content, rank in search, drive traffic, and generate leads. Today, that playbook is changing fast. AI is reshaping workflows. Search behavior is evolving. New channels are emerging. And marketers who once specialized in blogs and SEO are now being asked to think about video, podcasts, newsletters, audience building, and much more. As...

For years, brands could rely on SEO, paid ads, and sheer content volume to drive attention. But that playbook is starting to break down. In this episode of Talking Too Loud, Chris Savage sits down with Noah Greenberg, CEO of Stacker, to unpack why more brands are starting to act more like media companies — and what it actually takes to earn attention in an AI-saturated world. They explore the bigg...

Video isn’t just growing—it’s changing, fast. And if you’re investing in it, the rules probably feel a little unclear right now. So instead of guessing at what’s working, we went to the data. Wistia surveyed nearly 1,000 video professionals for our 2026 State of Video report—and in this episode, Chris Savage sits down with content strategists Sam Balter and Meg Dalessandro to crunch the numbers, s...

If you’re working in marketing or social, these days, it often feels like you’re expected to show up publicly, build an audience, and have a point of view of your own. So when did that happen? And is it actually required? This week, Chris Savage sits down with Carmen Vicente, Content and Social Lead at Slate who’s done both—led content strategy for brands and showed up as a creator in her own righ...

What if clicks aren’t actually telling you whether your marketing is working? This week, Chris sits down with Amanda Natividad, VP of Marketing at SparkToro, to talk about zero-click marketing: the idea that your content can (and should) create real impact without relying on a click. With platforms incentivizing people to stay put, a lot of what actually drives growth today doesn’t show up neatly...

Marketing has never had more tools. And yet, it’s never been harder to stand out. AI is making it easier than ever to create — from content to code. But as more people gain access to these tools, a new question is emerging: what happens when everyone can build? In this episode of Talking Too Loud, Chris Savage sits down with Ron Dawson — filmmaker, brand strategist, and Content & Marketing Lea...

Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones. But today, it feels like every podcast has a camera attached. In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual. B...

Podcasting began as a voice-first medium. You recorded a conversation, published the audio, and listeners tuned in through their headphones. But today, it feels like every podcast has a camera attached. In this live episode of Talking Too Loud, recorded at On Air Fest, Chris and Sylvie sit down with Brittany Luse, host of NPR’s It’s Been A Minute, to explore how and why podcasting became visual. B...

How do you know when you’re no longer the right leader for your own company? After 15 years building Help Scout — shaping its culture, defining its values, and growing it into a successful SaaS business — Nick Francis faced that question himself. From the outside, it looked like the job of his dreams. But as the company scaled and took on venture capital, the expectations around growth began to sh...

How do you decide what actually matters in modern marketing — when everything feels fast, fleeting, and automated? Sylvia LePoidevin, CMO at Juno and creator of The Zero to One Marketer newsletter , joins Chris Savage to talk about building marketing from the ground up without getting lost in playbooks, trends, or AI hype. Together, they explore why fear drives so much modern marketing, how teams...

Joe Glover, co-founder of The Marketing Meetup, joins Chris Savage to talk about revenge fuel — the quiet motivation behind many businesses — and how it evolves over time. They explore what actually lasts in marketing, why 90% doesn’t change, and how care, clarity, and culture shape communities and events people want to return to. Links to Learn More: Follow Joe on LinkedIn Follow Savage on Linked...

We’re going meta today: our video editor Justin joins the show to talk about what we’ve learned taking Talking Too Loud from audio-only to video-first. We get into editing decisions that change the story — reactions, pacing, B-roll, on-screen text, and intros — plus what we’ve learned from clips across TikTok, Instagram, LinkedIn, and YouTube (including why the same clip can perform wildly differe...