Talking Business with Mark and John

In the world of marketing, experts understand the immense impact that a product's presentation can have on its success. This principle holds particularly true when it comes to cars. But have you ever wondered how much thought and effort goes into marketing and advertising a car? What exactly do car companies do to capture our attention and entice us to make a purchase? In this insightful video, we...

Are you fascinated by the inner workings of marketing in the automotive industry? If so, this audio is a must-listen. In this informative piece, we delve into the world of automotive brands and how they strategically allocate their budgets to maximize the impact of their marketing, sales, and distribution efforts. With substantial budgets at their disposal, automotive companies leave no stone untu...

Have you ever bought a car and wondered what the warranty actually covers? Vehicle warranties can seem complicated, but they don't have to be. In this audio, we'll walk you through everything you need to know about auto warranties so you can make an informed decision when purchasing your next car. Originally, warranties were meant to provide peace of mind to buyers that manufacturers stood behind...

Welcome to today's episode where we delve into the intriguing world of national vehicle sales pre-reporting. In the automotive industry, this practice has become increasingly common, but what exactly does it entail and why is it a topic worthy of exploration? National vehicle sales pre-reporting refers to the practice of vehicle manufacturers and distributors providing sales data to national sales...

In this episode, we take an in-depth look at the caravan industry and speak to Chris Polites, CEO of New Age Caravans, about the latest trends shaping this sector. Chris provides insight into the complex process of manufacturing high-quality caravans and discusses how the industry has pivoted in the face of COVID-19. We analyze how the robust Australian caravan market stacks up against other globa...

In this episode we investigate vehicle supply chain and how vehicle over or under supply can easily happen. We review how the import of vehicles into Australia and the impact of vehicle supply can have a significant impact on dealers. We find out how it affects us all when it comes to sourcing our next new car or truck. If you are a dealer or OEM and are in automotive retail or just want to learn...

Have you ever wondered if electric vehicles are really as eco-friendly as they seem? In this episode, we'll take a closer look at some of the unexpected challenges and realities of going electric. Electric vehicles are often touted as being much better for the environment than gas-powered cars. After all, they don't produce any emissions from the tailpipe. But when you look at the full lifecycle o...

Welcome to this episode where we delve into the intriguing world of vehicle imports in Australia and explore the significant impact of bio-security on car sales. Join us as we unravel the complexities surrounding vehicle contamination from stink bugs, seeds, and salt, and discover the necessary countermeasures implemented to combat these issues. In this informative video, we shed light on how bio-...

Welcome to another episode of NADA Learnings with James Voortman, the Chief Executive Officer of the Australian Automotive Dealer Association (AADA). In this installment, James delves into the latest trends shaping the automotive industry and shares his valuable insights from attending the prestigious NADA conference held in Dallas, Texas, USA. Drawing from his experience at the conference, James...

In this informative video, we sit down with Steven Bragg, a Partner at Pitcher Partners, to delve into the future predictions for the automotive industry in 2023. As the industry undergoes rapid transformation, Steven sheds light on the major trends that are reshaping the landscape and provides valuable insights on how car dealerships can adapt and thrive in this evolving environment. Gone are the...

Everything you need to know about pickup trucks, SUV's and the American market! In today's video, we're talking with Tim Esterdahl, an automotive journalist who covers the pickup truck and SUV industry in the United States. Tim is the host of the popular "Pickup Truck Plus SUV Talk" podcast, where he provides in-depth analysis and insights into this dynamic segment. We'll be discussing the latest...

In this audio, we’re going to teach you how to increase your earnings as a sales consultant in the automotive industry. The automotive industry is changing rapidly, and it’s more important than ever that sales consultants stay up to date with the latest selling techniques. First, we’ll cover how to effectively market yourself as a sales consultant. You need to build your online presence, create a...

Welcome to another episode of Talking Automotive with Mark and John! In today's episode, we dive deep into the Australian automotive industry and explore its future prospects. With a focus on market conditions, residual values, and more, we aim to answer the burning question: Can the Australian automotive industry survive until 2024? As we have discussed in previous episodes, the automotive indust...

Welcome to the future of automotive parts. A world without auto parts stores, a world where cars drive themselves. It's pretty scary, isn't it? But what if this is the new normal? In this video we explore what that means for your business and where you can go from here. We predict some of the trends in the aftermarket and parts sector of the automotive business for 2023 and possible impacts. First...

Used car prices are predicted to drop soon. So if you’ve been thinking about trading in your old clunker, now is the time to get top dollar. In this video, we’ll explore why used car prices are set to decline and how you can take advantage. Supply chain issues from the pandemic have finally eased up, allowing automakers to ramp up new car production. This influx of shiny new models is already impa...

The Automotive Agency Model: A New Path Forward. The automotive industry is undergoing a major transformation. Traditional business models and methods of reaching customers are under pressure. In response, innovative companies are pioneering new ways to provide memorable experiences for current and future customers. One of the most significant shifts is the rise of the agency model. In this model,...

Today we're going to take a look at one of the greatest Australian brands: Monaro. Monaro isn't just a car—it's an icon. We've all heard the story of how Holden created the Monaro as an answer to Ford's Falcon GT, but there's more to it than that. It turns out that this iconic vehicle has been around for almost 50 years and is still going strong today with over 100,000 fans who love it just as muc...

Welcome to this informative episode on managing your automotive dealer brand. As an automotive dealer, you understand the significance of building a strong brand identity. But how do you effectively manage it to stay ahead in a competitive market? In this video, we will delve into the crucial topic of aligning your individual automotive dealer brand with another dealer selling a similar branded pr...

What Makes a Strong Automotive Brand! A strong automotive brand is built on more than just advertising and promotions. It comes down to the overall experience a company provides to its customers. An automotive brand represents the intangible feeling that customers get when they purchase and drive a vehicle from that company. It makes them feel like they're part of something special that transcends...

Are you tired of guessing when it comes to your automotive digital marketing? We understand the struggle. For most dealerships and automakers, digital marketing feels like a shot in the dark. But it doesn't have to be. At carsales mediahouse, we have the latest digital marketing tools and data to map the entire customer journey—from initial research to final purchase. We know exactly what kind of...

If you're looking to sell cars to fleet and government, you've come to the right place. Selling cars to fleet and government buyers can be challenging, but also extremely rewarding when done successfully. In this video, we'll give you our top professional tips for selling cars to fleet and government. First, face-to-face meetings and events are critical. Attending industry conferences, scheduling...

In today's digital world, social media marketing is key for car dealers and OEMs looking to reach their target audience. And one of the most effective ways to do that is through influencers and vloggers. But how do you ensure your efforts with them are successful? First, you need to set clear goals and targets for the influencer campaign. What are the key outcomes you want to achieve? Increased br...

In this audio, we're going to talk all about social media and what makes a good social media strategy. Developing a strong social media strategy is essential for any business today. To create an effective strategy, you need to have clear messaging, keep your staff aligned on that messaging, and understand your audience. First, you need to determine your key messages. What exactly do you want to co...

If you run an automotive business or lead a marketing team, effectively managing your customer database is critical to your success. In this video, we'll discuss some best practices for proactively marketing to your customer database without overdoing it. The key is to analyze your customers rather than taking a shotgun approach. Group your customers into segments based on factors like: Purchase h...

If you're managing an automotive business or manage a marketing team, then you know that getting a return on your digital marketing spend is essential for success. In this episode of "Elevate Your Digital Marketing to the Next Level", we're going to talk about some of the best practices for digital marketers and some of the latest trends in the industry and the tools now available to best match an...