Talk with Linda Reed-Enever

Webinars are an outstanding way to engage people whether they are your existing or potential audience. And FREE webinars are an excellent way to build your profile and list. Running a free webinar is all about the exchange, the exchange of information where people give you an email address and they register to attend that webinar. Offering free webinars allows you to grow your business and foster...

Social media is a powerful tool for businesses of all sizes. It can be a great way to connect with customers, build brand awareness, and promote your products or services. But if your posts are not effective, then you can be left wondering what am I doing. Gone are the days when we actually have to pay a newspaper or advertising agency to promote our business. Social media puts that right within o...

Business growth is an ongoing process that requires patience, consistency, and strategy. There's no surefire formula for instant success, but you can boost your business with proven ways to reach growth milestones that can catapult your business to success. If you're looking to grow your small business, then you're in luck! Here are 10 small business marketing tips that will help you get started....

Marketing for your business is an ongoing task. You do it consistently to get the results you need to put your business on track to where you want it to be. There is no way around it. However, there are days when we absolutely don't feel like doing anything marketing at all. We're down on our mojo and we sometimes beat ourselves up. Please don't, because you know what, it happens to the best of us...

A newsletter is a powerful marketing tool and one we should be using as we attract our audience to our lists. Newsletters can be fun, informative and whatever you make them, but they can also daunting which is why we are sharing our newsletter formula with you so you can include the power of newsletters in your marketing. The Formula for a Newsletter is simple, but it can leave many business owner...

Images "speak" a different language than words and they convey messages faster, too. That's why one of the most important things you can do to put a finishing touch on any piece of content is to add an image. One of your goals is to create content that gets noticed and read, and great images make people stop and look. Images don't just draw viewers - they boost understanding (and retention). But n...

It's certainly not a coincidence that so much of what we share online today is picture related. There's just so much information around us that we cannot possibly remember it all in a limited amount of time. Using infographics to convey figures and data will help people absorb information in a much more efficient way. A way of presenting information in a visually appealing and memorable form, info...

Statistics aid marketers and business owners to rely not just on their intuition, but to make informed decisions based on real data analysis. In PR for example, readers and journalists love stats because statistics gives your writing power and authority no other tool can because they are treated as facts, and facts are real. Freed of all the squishiness and ambiguity of words, numbers and statisti...

Creating a video series gives your potential customer a series of bite-size information that they can research and get to know you through, developing trust and familiarity before they buy or rebuy from you. There are two forms of videos: •Short-form video is any video under 10 minutes. Even shorter videos are commonly referred to as snackable videos or snackable content, and these include Instagr...

Building relationships and customer loyalty by showing how grateful you are for your customer's business is the foundation of appreciation marketing. It is about expressing genuine gratitude for their patronage of your products and services. Appreciation marketing combines great customer service with marketing that is designed to build strong, ongoing relationships. In practice, appreciation marke...

Sometimes it feels like we don't have enough hours or even minutes of the day to do all the things we need to do, let alone accomplish. For business owners especially, we're running after one task after another that we sometimes feel like we hardly got anything done. And with operations and sales getting much of the priority, marketing often gets tossed at the back of the to-do list. This is why I...

Email is a reliable marketing channel, and even in a world where new social media platforms seem to pop out of the woodwork, email consistently delivers top results. Emails are received and sent every day. Branding your email gives you a great opportunity to promote and market your brand while doing the day-to-day operations of the business. But is your email account marketing ready? Below are the...

Instagram is the go-to place for hundreds of millions of people to share their photos, videos, and stories every single day. In this post, we'll dive into how you can use Instagram for your small business and show you how you can connect with your audience on the platform. Learning how to be successful on Instagram is not just about follower count. Instead, success comes from engaged audiences and...

Twitter is a fast-paced and engaged community of passionate users, and worth considering tapping into. It is quick and passionate, with instant engagement among its subscribers that's why it's one of the most used platforms for news. Journalists give real-time updates on breaking news stories via Twitter. Twitter is the original short-form content platform, but there's only so much you can say in...

One of the first things to do when starting your business or launching your brand is to create your profiles on social media. However, when you start creating profiles on social media, it's not always easy to know where to begin. With dozens of prominent platforms from Facebook, Twitter, Instagram, Tiktok, and Linkedin, many business owners wonder if the effort is worthwhile and if they should hav...

It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to engaging and connecting with your audience. Yes, there are newer methods of communicating with your audiences like social media, live chat, and many others. However, with a user base of over 4 billion people, email is the king of marketing channels, especially when you want a more personal a...

A hashtag or the hash symbol "#" has become an integral part of social media. A hashtag is a label for content on similar topics. It helps others who are interested in a certain topic quickly find content on that same topic. Hashtags have been primarily used for big news stories helping people find them easily. However, small business marketers have also cracked the code and figured out inventive...

The answer is YES and I will explain why! Do I have to be the face of my brand? is a question that most business owners will ask themselves, and one that I get asked as a marketing and ideas strategist regularly. Being the face of your brand allows you to build that connection with your audience; it makes your brand more familiar, approachable, and authentic. If you are able to control your brand'...

Seasonal marketing is an effective way to promote your business. This is the time you can do something special with your clients or customers like offer discounts and prizes. You can make it fun like World Coffee Day or informational during Tax Season. Seasonal marketing content comes every season. And you will have to create content pieces that are specific to the season. The good news is that th...

Time is a scarce resource, especially for us as business owners. We wear a lot of hats for our business, doing almost everything in the business sometimes creating content is the last thing we want to do. So in this episode of Talk we are going to look at one of my favourite content creating hacks/processes repurposing content and turning the old into new. Repurposing content is an approach that t...

Social Media Cleanups are being mentioned a lot around Facebook at the moment. In this Talk episode, we are going to explore what they are and how you can do one for yourself and your business. Social media is a great tool when it comes to building your expert profile but we all have changed over time. What we posted on our social profiles in the past may no longer be true to where we are in busin...

5 Minute Marketing is about making marketing a part of your day and using 5-minute time blocks to help you gain consistency and marketing momentum. THE 5 MINUTE MINDSET •You might not finish what you start BUT you will have a foundation to work on •Not all ideas will be brilliant, but writing them down allows you to identify the gems •Look for 5 minute windows in your day •Stick to 5 minutes. Don'...

As business owners, it is easy for us to assume clients "know" basic things about our industry. But more often than not just because we "know" and it's second nature to us, we fail to provide the key information that a client needs to buy from us or use our services. This is where educating your market comes into play. Not only is educating your market critical to outlining services and products,...

I'm excited to have you come along and join me as we explore what I like to call a marketing day and how you can use that marketing tree to empower your people, benefit your business and attract better leads to your business into your clients. So that's what we're going to be talking about today. So we are delving into the world of what I like to call marketing trees today, and I like to look at m...

Trust me, you're gonna need help, and the answers might not be on Google. This is why joining communities and groups is so important. It's a circle of support where you can give and get help. But I'm sure you've seen posts asking for help that maybe frustrated you because they didn't post enough information so you can immediately respond. Many groups now actually have guidelines on asking question...