Talk with Linda Reed-Enever

Storytelling is a term you've likely heard in the marketing world. It's not just a trend; it has been a fundamental aspect of marketing for many years. The essence of storytelling is to create a human-to-human connection, which is crucial for building trust in your brand. People seek authenticity and relatability, and storytelling delivers just that. Human Connection through Stories Human connecti...

Marketing often demands a continuous flow of fresh ideas and innovative strategies. As business owners, we often have untapped marketing potential within our daily operations. Hidden in daily interactions, customer inquiries, and existing content are numerous opportunities to enhance and diversify our marketing efforts. By tapping into these underutilised resources, we can create engaging and ever...

Brainstorming is an essential tool for any business looking to innovate and solve problems. As an idea strategist, I love generating and implementing ideas, and brainstorming is one of the best ways I come up with such ideas. In this episdoe, I will share with you some insights on why brainstorming is essential when running your business and how to make the most of your brainstorming sessions. Wha...

Collaboration is an art and is a powerful strategy for growth and innovation in business. Whether you're co-creating a course, partnering for an event, or working with other business owners, effective collaboration can unlock tremendous potential, in growth and reach. Let's explore the essential elements of successful collaboration and provide actionable tips to help you build strong, productive p...

Humour isn't just about making people laugh; it's a form of engagement that can significantly enhance our marketing efforts. When executed well, humour grabs our audience's attention, creates positive associations with our brand, and makes our content more memorable. Humour also allows our personality to shine through, helping people connect with the human behind the brand. By eliciting laughter a...

Understanding and defining your core values and non-negotiables are crucial for business if you want to thrive in your business. Too often, we push these aside, thinking we need to please and be something different for our clients. But knowing who we are, who we want to work with, and what our non-negotiable values are can have a significant impact on our business and our clients. If everyone want...

In business, efficiency is key to success. AI and automation are powerful tools that can transform how businesses operate, making processes faster and more efficient while maintaining a personal touch. On a recent flight to Sydney, I struck up a conversation with a Melbourne University professor about how she is using AI in the health space while I use it in the business and marketing spaces. Our...

There's a quote I love: "Success is walking from failure to failure with no loss of enthusiasm." And let me tell you, this is especially true in marketing. In this episode of talk, I want to share some tips on how you can walk from failure to failure without losing enthusiasm along the way. As you navigate the marketing world, you'll create all sorts of content: blog posts, social media content, a...

Are you a busy business owner struggling to find time for marketing? Don't worry, you're not alone. Many business owners find it challenging to prioritise marketing amidst their daily operations. But fear not, because I've got you covered. In this episode, I'll share with you five quick and effective marketing strategies that you can implement in just five minutes each day. These strategies are de...

Whether you're new to working with the media or an experienced business owner, mapping out your media year is a valuable activity. It helps you plan ahead, use proactive techniques, and tap into potential events. In this blog post, we will explore the steps to mapping out your media year and provide tips to stay ahead of the game. Flag Dates for Evergreen Content Start by going through a calendar...

In this episode of the Talk podcast, we'll explore five educational marketing strategies that you can use to empower your clients and grow your business. 1. Share Your Expertise Through Blogging Blogging is a great way to share your knowledge and insights with a wide audience. When you create informative and engaging blog posts, you can attract potential clients who are interested in learning more...

As business owners, we all want our businesses to be featured in the news. It's a powerful way to build credibility, trust, and attract more customers. But in today's digital age, getting your business in the news is not limited to traditional media outlets like the six o'clock news. There are plenty of other opportunities to explore. In this blog post, I will share four steps to help you get your...

In the world of the internet, we own two things: our website and our email list.  Email marketing, when executed thoughtfully, offers a direct line of communication between us as businesses and their customers, fostering meaningful relationships and driving brand loyalty.  Its effectiveness lies in its ability to deliver personalised messages to a captive audience, nurturing leads, promoting produ...

As entrepreneurs, we wear multiple hats and juggle a myriad of tasks. We often find ourselves stuck in a cycle of monotony and burnout. Therefore it's not uncommon for business owners to be stuck in a creative rut from time to time.  In this episode of the Talk Podcast, we are going to explore effective strategies to reignite creativity break free from creative blocks and get you back to running y...

Feedback is a crucial tool that helps us achieve success by identifying our strengths and areas for improvement. However, receiving feedback can be difficult for many business owners. In this episode of Talk, we will discuss the who, why, what, and how of receiving feedback. The 'Who' of Feedback When we think of feedback, our customers naturally come to mind. Their insights are invaluable in unde...

In the world of marketing, where larger corporations often dominate the landscape with their widespread brand recognition and massive budgets, small business owners possess an often underestimated superpower. That superpower is none other than the business owners themselves—YOU. While giant corporations rely on their logos and slogans, small businesses thrive on the personal rapport, authenticity,...

The ability to communicate your ideas clearly and compellingly is an invaluable skill. Whether you're presenting in a boardroom, lecturing in a classroom, speaking to a large audience, or even preparing course content, your message's impact relies on your presentation skills. To help you convey your ideas like a seasoned professional, we've covered seven essential presentation tips in this podcast...

Effective marketing strategies play a pivotal role in determining business success. In this episode of the Talk Podcast, we will learn the five essential steps that can transform your marketing approach from ordinary to extraordinary and help you find your marketing mojo. Leveraging Strengths and Passions The first step in this journey is centred around leveraging your strengths and passions. Crea...

In this episode of the Talk Podcast, we'll be diving into the importance of celebrating those mini wins and small steps in our business that ultimately lead to our biggest successes. As entrepreneurs, it's easy to get overwhelmed with all the tasks and lose track of our progress. In a previous episode, I introduced the concept of "progress trees," a resource to track our progress in manageable ste...

I get it as business owners entrepreneurs and course creators there is so much for us to do and sometimes we get a little bit stuck. There are the day-to-day things that are mundane and we maybe don't want to do. There are the marketing things, there are the hats that we wear and along the way, there are roadblocks that pop up that are going to stop us from moving forward so in this episode of tal...

This is our first Talk episode back after a long break, and that break was necessary for myself and our businesses. This episode is all about not feeling guilty about prioritising self-care and the needs of our businesses. Sometimes, we need to slow down and acknowledge that maintaining the status quo is enough for a period of time. In my personal journey, halfway through 2022, I contracted Covid...

Whether it's the upcoming holidays, summer vacation, or any season in between, businesses have seasonal marketing opportunities. For some, this might mean marketing around holiday-specific promotions or sales. For others, this would be industry-specific dates like tax seasons or the end of the financial year. Seasonal marketing is a good opportunity to change things up a little. It's a good opport...

In today's digital marketing landscape, we know that content is king, but we have also become aware that we can no longer simply create content for content's sake. Our time is now spent trying to capture an audience by creating something imaginative and unique that will help build a following and encourage more traffic and conversions. Simply put, if we want to generate more leads and more engagem...

Viral content can be good and it can be bad for your business. For me personally, as a Marketing Strategist, I'd rather have our content not go viral, but on message, on brand, and connects with our audience. Connection and engagement with the right audience are more important than going viral. Viral is excellent for building profile and it is excellent for reach, but only if it's the right people...

Blogging is an incredible tool when it comes to creating content for our business. It allows us to educate our market and it allows us to have a personalised magazine that connects with our customers on our website. Blogging also has some major superpowers when it comes to SEO points of view. If we're writing around our keywords and our topics, then that's going to help drive website traffic, prom...