Talk with Linda Reed-Enever

How do you continue marketing when you're already fully booked? After all, you don't stop needing more clients, you need to keep marketing so you can keep growing. But how do you do that when you're busy? This is especially true for service-based businesses. There's only so much time you can use each day and that time goes to your clients. But take this podcast as a quick example: it's less than f...

Marketing, advertising and PR are three of the most effective tools to help your business really take off. All of them get you in front of your target audiences. Each of them have key differences in the type of content, where that content goes life, and the role of that content in connecting with your audience or building your reputation. And like all tools, there's a proper way to deploy them tha...

You've written a book. Congratulations! That's quite an achievement. But now what? This is perhaps the top question clients ask me. It's often what makes them join Business Business Business and Media Connections. Right off the bat let me tell you exactly what's next: Marketing. Your work on your book is 20% putting it together and 80% promoting it. You've probably come into this already knowing t...

Think of bite-sized content as snackable content, something your audience can interact with quickly and still come away with something truly valuable. I love bite-sized content! Sometimes you have a free minute and you get to use it well when your favourite influencers deliver a bite-sized content. That's the same for your audience. Actually, they might sit down for an entire hour and consume and...

Should you really put your face out there? Do you absolutely have to appear on your marketing videos? YES. Why? Because your clients are people, and people connect with people. I used to hide behind my own brands. But the moment my business started to take off was the moment I put myself out there. So go ahead and make videos. Talk to your target audience on a Facebook Live. Add your face to your...

Your Facebook Group can be one of your favorite spaces, too. It is for me! When we talk about Facebook engagement, we usually think of groups and community pages, because this is where you can really connect with your people. What's awesome is you know that people in your group are warm leads. They're interested, they want to learn from you, or they're already using your product. You can gain so m...

Are your posts getting marked as spam? Do you get blocked from groups? It's frustrating when Facebook stops you from engaging with your communities or getting on with your marketing campaigns. In this Talk Episode, I discuss how you can avoid these blocks. You might have stumbled on Facebook rules that might seem basic but necessary all the same. The more you get to know Facebook, the smoother you...

You're launching a project and you're super excited about it because you've gone to great lengths to create the best landing page and even free stuff (lead magnets) for the signups. Now all you need to do is actually send people to that landing page so you can convince them to sign up. Otherwise, all your effort is just wasted. Listen to this podcast for my tips on how you can attract people to yo...

It seems a smart move to be everywhere, and that does work. To an extent. You do want to be seen and push and reuse your content as much as you could. But there's a caveat: be everywhere, sure, as long as your audience is there. That means you don't have to be on Pinterest just because it's hot. If your audience isn't there, that's just a waste of time and resources. So do your research. And don't...

The Facebook Algorithm is something that may elude and confuse most business owners and sometimes we see experts showing us tips and tricks to beat the algorithm. The one thing I can tell you in 20-plus years of marketing is, you can't beat the algorithm but you can work with it. And when it comes to the four ranking factors Facebook have been prioritising for a while now - recency, popularity, co...

Earning media attention is one of the best forms of word of mouth marketing you can attract, as it is someone else saying your story is worthy to share. One of my favourite ways to brainstorm ideas is the use of the work-out-loud technique which we will explore in this episode of Talk. The technique was coined by John Stepper and encourages people, and businesses to talk about what they are curren...

Evergreen content is the type of information that pops up time and again, year after year in business. It's often found in the information your customers seek or the things about your industry you find yourself explaining over and again. Evergreen content is always fresh - it can be used at any time throughout the year, or is fresh at a certain time, year after year after year. In a nutshell, it i...

Article writing is a must for your PR toolkit. Whether it's a blog, guest post on a third-party website, newsletter or other publication, it builds credibility and creates your profile as an expert, while giving the media and publications a chance to get to know you. The online media has a wealth of opportunities when it comes to placing quality articles, and this is a very real way to build the p...

Blog writing is an essential element of any PR strategy, and it offers a host of benefits to businesses that choose to embrace it. Like any PR, it should be done regularly with a new blog post weekly, fortnightly or monthly. As it's placed on your own website, a company blog offers you complete control of what you want to say, when, and how you wish to say it. It brings with it Search, SEO and cre...

With the rise of the 24-hour newsroom, the need for a journalist to find stories and new sources is increasing, so media and press releases are a great way to get your story out there. When used within a well thought-out marketing strategy, a media release can provide a number of significant benefits to you and your business. So in this episode of Talk we look at why should you devote the time and...

There is no one size fits all when it comes to creating the right PR strategy for a business. The trick is to know where your audience is likely to be and make the most of the opportunity that the media gives you by being prepared and having a strategy which is what we will start to explore in this episode of Talk. Want to delve more into the world of PR with me Grab a Copy of the Book of PR Tip s...

Crickets in a Facebook Group are not ideal...so how do you create engagement in your Facebook Group? In this Talk Episode, we dive into ways you can create engaging content so your members are encouraged to join the conversation.

With the launch of My Book of PR Tips coming up in this episode we explore the 3 Types of PR you can tap into. •Proactive PR (Sharing Your News) •Reactive PR (Newsjacking) •Ongoing PR (Evergreen PR) Want to delve more into the world of PR with me Grab a Copy of the Book of PR Tips on Amazon https://www.amazon.com.au/My-Book-Tips-Linda-Reed-Enever

Knowing your media and what they seek is the key of every PR relationship so that we share our story with the right people. So in this episode we explore knowing and finding media to share your story with. Want to delve more into the world of PR with me Grab a Copy of the Book of PR Tips on Amazon https://www.amazon.com.au/My-Book-Tips-Linda-Reed-Enever

This episode of the Talk podcast is a guided activity that will help you come up with some content ideas you can create for your business and we are focusing on blogging ideas In this episode, you will walk with me through a brainstorming session so grab a notepad and pen and let's get started as I take you through the questions and prompts to come up with blog ideas.

In this episode of Talk I introduce you to one of my Marketing Circle Members Dawn Lewis from Dawn Lewis as we talk about marketing, craft and how the Marketing Circle has helped her business. Since joining the Marketing Circle Dawn has: Created and launched her very own subscription box Been Interviewed on TV Taught a class or two on TikTok Started some voiceover work (you might know Dawn's voice...

Reviews are important to all of us in business. Especially in the world of Social Proof, so in this episode of Ask Linda I share with you some tips on how to ask for reviews and how to use them in your marketing.

In this episode of Talk I return with the 5 Minute Marketing Ideas deck and share with you 3 ways you can network, engage and connect with your market using just 5 Minutes of Time

The Question "Why should I pay you, when I can do it myself?" can leave the best of us frozen. But it is something that all business owners will face especially if you are a service based business and people think that it is a skill they can learn. So in this episode of Ask Linda we explore the question I was asked How do I respond to the question "Why should I pay you, when I can do it myself?" T...

New and Questions both have super powers when it comes to the world of Marketing. Questions lead you to new understanding, new converastions, opportunities and create engagement. New is fresh and keeps customers coming back and your audience engaged waiting to see what will happen next. In this episode I take 3 cards from the 5 Minute Marketing Ideas Deck to help you tap into the superpowers of ne...