Maddie Peschong
Take It Personally
Take It Personally, hosted by professional brand photographer Maddie Peschong, shares advice to help you grow your personal brand to stand out from the noise and thrive, even in the most saturated markets. Episodes feature business and marketing advice, branding expertise, and real stories and inspiration from creative professionals all over the world.
Author
Maddie Peschong
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
#148: How Brand Photography Can Help Make Your Income More Consistent 16.01.2025 16:20
Income consistency is a hot topic because, historically, when I was a wedding and portrait photographer, I struggled with maintaining consistency in my business. At the time, I just had to embrace it because I didn't feel like there was another way. However, when I started thinking about leaving my 9-5, I knew I couldn't afford to have months where I wasn't working. Brand photography changed every...
#147 How I Booked a $20,000 Headshot Project 14.10.2024 11:36
At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project. I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach). I ended up booking the p...
#146 How I Doubled My Prices and Stayed Booked 10.10.2024 14:55
In 2022, I doubled my photography prices. I was booking out a few months and knew I wanted to be able to elevate the client experience, so I ripped the bandaid off. In this episode, I'm sharing how I doubled my prices and tips for elevating your business and still attracting dream clients. Episode Highlights: 00:00 Upcoming Masterclass Info 003:28 Doubling Photography Prices 06:23 Mindset Shift fo...
#145: What I Learned from my First Brand Photography Client 03.10.2024 20:24
When I left my 9-5 job in 2018, I was a wedding photographer, and at one point I ventured into product photography. I got connected with a brand called Little Sleepies and worked with them for a few years. They were my first official brand photography client, and I learned so much through that experience. I think what really worked with this relationship was Little Sleepies and I were both new at...
#144: How I Made $7k in One Day with Mini Sessions 24.09.2024 28:33
You still have time to sign up for my free training on Thursday with Zenfolio! Learn how to make 4-figures with mini sessions. Register here: https://events.teams.microsoft.com/event/e03c3d64-de85-419c-909c-8fd8f07286d1@f53224c4-9d71-44c1-9fad-19b66d9d1121
#143: The Elite Brand Photographer 19.09.2024 8:25
This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the fourth archetype, The Elite Brand Photographer. If you got this result in the quiz, keep listening...
#142: The Exclusive Brand Photographer 19.09.2024 7:47
This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the third archetype, The Exclusive Brand Photographer. If you got this result in the quiz, keep listeni...
#141: The Dual Positioned Photographer 19.09.2024 6:53
This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the second archetype, The Dual Positioned Photographer. If you got this result in your quiz, keep liste...
#140: The Brand New Photographer 19.09.2024 7:18
This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer , and I will tell you what your brand photographer archetype is! This episode is diving into the first archetype, the Brand New Photographer. If you got this result from the quiz, keep listening t...
#139: Are You Ready to be a Brand Photographer? Take the Quiz! 19.09.2024 7:03
One of the most common questions I get is, "Am I ready to be a brand photographer?" And this is actually a loaded question. In my experience, there are four types of photographers who are interested in brand photography. To help you figure out where you stand and what steps you should take next, I created a quiz called "Are You Ready To Be a Brand Photographer?" In this episode, we'll dive i...
#138: Why I Don't Believe in Imposter Syndrome Anymore 29.08.2024 11:06
Welcome to today's episode, where I am going to rant about why I don't believe in imposter syndrome anymore. There are a few reasons, which we'll get into, but specifically I believe that people are often using the phrase "imposter syndrome" incorrectly. What's typically behind that feeling is actually a lack of confidence because you are doing something new. And that can be a good thing! Because...
#137: Slow Season? Do THIS 22.08.2024 19:49
I've been hearing from so many photographers lately that they feel bookings are slow right now. Their inquiries are down, and they're not booking as much as usual. And while these seasons can be very challenging, I know from experience that sitting in your feelings is only helpful for so long. If you are needing to provide for your family, it's okay for it to feel discouraging, but you also can't...
#136: The Sneaky Way You're Jeopardizing Client Relationships 08.08.2024 19:10
In this episode, the Maddie delves into the recent trend of photographers posting their editing queues on social media and argues why this practice is detrimental to their brand. The episode explores the reasons why photographers might choose to share their workload publicly and reveal the negative perceptions and impacts it can have on clients and potential customers. Tune in for a nuanced discus...
#135 Getting Started as an Educator ETHICALLY with Laylee Emadi 01.08.2024 35:34
Today's episode is a previously published episode from my friend Laylee's podcast, So, Here's the Thing . I've been asked frequently about getting into education, and honestly, this episode is the perfect one to listen to if you're thinking about making the move!
#134: I've Been Feeling Overwhelmed - Here's What I'm Doing About It 25.07.2024 29:42
Lately I have found myself feeling overwhelmed after having a marathon in my business in the spring that went past its original end date. I feel I've gotten into the habit of taking on too much and not having enough boundaries. I'm trying to reset things, and I wanted to walk through the process of what I do when I start to feel this way. This episode will discuss what can contribute to overwhelm...
#133: What's in My Gear Bag for a Brand Photography Session? 18.07.2024 23:47
In this episode, I'm sharing my minimalist approach to photography gear! I doubt that it's a surprise when I tell you that I am not much of a gear-head when it comes to my photography business. Obviously there are certain tools that I need to do my job and do it well, but I am not the person to go out and buy the newest camera out there. I got my start in photography with a $300 camera. It was a c...
#132: My Favorite Business Books (and fiction reads, too!) 11.07.2024 25:21
If you have been in a conversation with me for longer than 5 or 10 minutes, we've probably talked about what I'm reading. This is one of my favorite topics, and in this episode I'm sharing my specific reading routine, plus my top favorite book recommendations. 00:58 The Power of Nonfiction and Fiction 04:13 Favorite Business Books 14:51 Top Fiction Picks 25:55 Embracing a Reading Ritual I would lo...
#131: Ready for Your Business to Explode? Do THIS (with Green Chair Stories) 08.07.2024 29:51
Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries. Rachel offers practical advice on how photographers can effectively market their services...
#130: Rebrand Spotlight - Balancing Creativity and Strategy with Laura Pulliam 27.06.2024 31:31
In this episode, Laura Pulliam shares her journey of officially starting her own photography business two and a half years ago. She shares her interactions with Rebrand , from initially signing up during a chaotic time to fully committing. Laura talks about how Rebrand helped her discover her niche in brand photography, build confidence, and implement crucial business systems and processes. She hi...
#129: Finding Clarity in Rebrand with Krista Marie 20.06.2024 34:48
Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort. In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista spe...
#128: Everything You Need to Know about Rebrand 13.06.2024 23:44
In this episode, learn about Rebrand , my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files an...
#127: Make Your First $500 with Brand Photography - Here's How 06.06.2024 12:53
If you're looking to pivot into personal brand photography, I'm running a live mini-workshop running from June 10-14 to help you make your first $500. This episodes walk you through what will be covered in the training to help you successfully transition into the personal brand photography niche and ultimately start making money. Listen in to this episode to get an overview, and be sure to sign u...
#126: Are Your Thoughts Making Your Business Harder? 30.05.2024 18:21
This episodes discusses the transformative impact of positive thinking and mindset work on running a photography business. When running your own business, it can be easy to have negative thoughts, get discouraged, or experience jealousy. I think everyone's been there. But learning to recognize unhelpful thoughts and reframe them can make a huge impact on how you show up in your business. This epis...
#125: Can You Be a Brand Photographer if You're not a Branding Expert? 23.05.2024 12:52
I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key! If you're willing to think strategically with your brand sessions and...
#124: Everything Changed When I Started Doing THIS for Brand Sessions 16.05.2024 14:32
As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos. The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their busines...
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