Take It Personally

In this episode of Take It Personally , I’m chatting with Nicole Hodgson, a branding photographer based in Northern California, who made the leap from family photography to brand photography. As a mom of three and a former marriage and family therapist, Nicole shares the moments that led her to pursue brand photography and how Rebrand helped her elevate her business. Nicole talks about her initial...

In today’s episode of Take It Personally , I'm featuring my client Tori Kelner, a talented wedding photographer who made a smooth and strategic transition into brand photography. Tori shares her journey of moving from wedding photography to branding, how Rebrand helped her sharpen her strategy, and the powerful lessons she’s learned along the way. If you’re a photographer considering a shift towar...

If you’ve been doing brand photography for a while but feel stuck at that $1,200–$1,500 price point, this episode is for you! Catie has been a pro photographer for 15 years—weddings, seniors, and then a pivot into brand photography when her son started preschool. Even though she was booking solid sessions, she knew her work was worth more. She just didn’t know how to get clients to see that. In th...

If you’re navigating a pivot in your photography business, or wondering how to actually get traction with brand photography, this episode is for you! Kayla shares what it looked like to walk away from weddings, embrace a brand new niche, and finally build a business that fits her life as a military spouse and mom of two young boys. She talks about the unique challenges of moving every few years, h...

If you’ve been thinking about niching down but feel nervous about how it might affect your income or your business overall, this episode is a must-listen. Jill shares how niching was actually the thing that catapulted her business forward. After joining Rebrand, she was able to simplify her marketing, raise her prices, and see a 69% increase in revenue from Q1 of last year to Q1 of this year (all...

Today’s episode isn’t about your brand photography packages. It’s about what’s going on in your head. Because when it comes to pivoting into brand photography, so many photographers get stuck. And it’s not because they don’t know what to do. It’s because they’re scared to actually do it. If that sounds familiar, we’re diving into the fears and thoughts that might be holding you back from building...

If I had a nickel for every time a photographer told me it’s harder to book brand photography clients than weddings or portraits, I’d have a lot of nickels. And honestly? They’re not wrong. Brand clients are different. They’re usually business owners who know what they need and are actively looking for someone who specializes. They want an expert, not someone who shoots everything. That’s why if y...

What if the reason that clients aren't booking your top package isn't the price, but rather how you have positioned it? I hear so often from the brand photographers that I work with that they aren't able to sell the high price tag that they want to sell. They continually have people who are just booking a headshot or wanting to book their smallest package when it comes to personal brand photograph...

Is your website actually attracting the  right  clients? I use my website as a major tool for booking, and it’s a big part of what I teach inside my coaching program. When you understand the power of a site that consistently converts visitors into clients, you’ll be so glad you took the time to invest in it. Because honestly? You  can  get by without a website for a while. But...

In order to become the brand photographer everyone wants to book, you’ve got to start with clients— but  not just any clients. When it comes to brand photography, not all clients are created equal. Inside my group program,  Rebrand , where I teach photographers how to confidently double their prices, I talk a lot about focusing on what I call champagne clients. In this episode, we’re div...

About 10 years ago I moved to Sioux Falls, and my family wasn’t sure I’d make it as a full-time photographer. There were already so many in the area, and to them, the market felt saturated. Now I run a full-time photography business that’s grown more than I ever imagined and a big part of that is the work I’ve put into building a strong personal brand. My story, along with many of my Rebrand stude...

When I was a wedding and portrait photographer, I avoided discovery calls like the plague. I'm a classic millennial and just didn't want to get on a phone call. Now, as a brand photographer, discovery calls are a major source of income, and I'm a huge advocate for them. I know discovery calls can feel awkward and salesy, but this episode is going to flip that script. I’m walking you through the ex...

One of the biggest challenges brand photographers face is making sure their sessions don’t all look the same. If you’re shooting in the same studio over and over, or if you tend to work with clients in similar industries (like realtors, photographers, or coaches), it can start to feel like your work is getting repetitive. I’m breaking down why preparing before each session by doing research is the...

Booking brand photography clients can feel tough when you're just starting out or when you don’t have much brand photography in your portfolio yet. And even if you've been shooting for a while, trying to attract a different type of client without the right work to showcase can feel just as challenging. That’s why I’m such a big fan of portfolio building! It’s an incredibly helpful strategy, and ho...

One of the biggest challenges in booking high-paying brand photography clients is helping them understand what brand photography actually is, and how it’s different from other types of photography. Until they truly get this, it can be tough to get them to invest four figures in a session or see the full value of what you offer. In this episode, I’m breaking down what brand photography really is (b...

This episode celebrates five years of my photography studio, White Space, and one year in its new location. I'm detailing my journey, from finding the original space in 2019 to moving during the pandemic while five months pregnant. I'm discussing the ups and downs, including dealing with a difficult landlord and eventually building a dream studio in collaboration with a supportive realtor and buil...

In this episode, Laura Pulliam joins us again. Laura is the owner of Simple Vintage Photography in North Houston. This conversation with Laura focuses on the ways that she has grown throughout the course of her being in Rebrand and how she's combined skills and strategy to create a business she loves. We discuss her initial struggles with imposter syndrome, the transformations she experienced in h...

In this episode, I sit down with my friend and Rebrand student, Catie, a seasoned brand photographer from Dallas, Texas. She shares how she leveled up her business to attract higher-paying clients and book larger projects. We dive into the importance of creating a signature session, setting effective pricing strategies, and building the confidence to communicate your value. Catie also opens up abo...

I'm joined by Katie, a photographer specializing in both brand photography and family portraits—and a Rebrand student! We chat about her journey from family portraits to finding her passion for brand photography, the challenges she faced, and how Rebrand transformed her business. Katie shares the benefits of niching down, building confidence, and tips for running successful mini sessions. She also...

Today's episode features a conversation with my Rebrand student, Jill Neil! We're diving into not just her experience inside Rebrand but also the incredible personal rebrand she’s undergone over the past year. It’s been amazing to watch her transformation, going from offering a mix of photography services to confidently positioning herself as a brand photographer. And the results speak for themsel...

In this episode of Take It Personally, I'm thrilled to interview my friend and student, Malwina Aviles. Malwina shares her journey from being a therapist to pursuing full-time brand photography after joining my group program, Rebrand. The discussion covers overcoming common challenges like pricing and client communication, the importance of a signature session, and the benefits of investing in per...

Roxanne is a Rebrand student and she's sharing her transformative experience going from charging $450 per session to averaging $1,400 per session. In this episode we talk about the value of mindset shifts, resilience, and investing in self-development to provide exceptional value to clients. Through her journey, Roxanne highlights the significance of mentoring, community support, and having a mind...

Oftentimes, I hear from people wanting to book more brand photography that they think they need to go out and find brand photography clients. They believe their current followers aren’t interested, so they need to look elsewhere for potential clients. I’m here to tell you that you don’t need a huge or brand-new audience to succeed in selling brand photography. Instead, your first focus should be o...

We're talking about the latest drama on Threads. This isn't a new conversation, but it's come up again, so I wanted to discuss it too. The topic is whether you should or shouldn't have pricing on your website. I firmly believe you should put your pricing on your website! And in this episode, I want to talk about why. 00:46 Pricing on Your Website? 01:35 The Importance of Transparency in Business 0...

I hear from many people that referrals are a strong part of their business. While I love referrals, and they can be a great way to book more brand photography clients, I believe it's important to also have other strategies in place. And that's because you can't control the amount of referrals you're getting. In this episode, I'm sharing two simple ways to book more brand photography clients. You d...