Sell Global

TACOS Tuesday - Amazon Ads Tactics

Business EN ↓ 82 episodes

Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.

Author

Sell Global

Episodes

Ep 7 - How Great Creatives on Amazon Improve Your Ads Performance 16.09.2024 41:41

In this episode of TACOS Tuesday, Hamish Conway, Sebastian Hargreaves, and special guest Kirsten Bryce, Sell Global’s Creative Director, explore how to enhance your Amazon storefront strategy and maximize ad effectiveness. Kirsten shares her creative expertise on crafting captivating mobile and desktop experiences that engage customers, optimize product collections, and leverage tools like Sponsor...

Ep 6 - 5 Amazon PPC Fundamentals Explained, What are They and How to Get them Right 09.09.2024 27:06

In episode 6 of TACOS Tuesday, Hamish Conway and Sebastian Hargraves dive into the five core fundamentals of Amazon PPC that every seller should know. They cover the essential role of keyword research, explaining how aligning your ads with customer search intent can drive results. Sebastian stresses the importance of selecting relevant keywords and shares how the right tools can simplify this proc...

Ep 5 - How to Use Amazon Ads for a Product Launch 02.09.2024 29:12

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves from Sell Global explore the most effective Amazon ad strategies for launching a new product. Whether you’re selling in Australia, the USA, or Europe, learn the four-stage framework that can help you achieve visibility, build organic ranking, and move from launch to profitability. Discover how to set the right expectations, m...

Ep 4 - 9 Common Questions Brands Ask About Amazon Ads 26.08.2024 23:59

In Episode 4 of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves dive into some of the most common questions about advertising on Amazon. They discuss why advertising is essential for business growth, how much to spend, and what metrics like ROAS and TACOS really mean. The episode also covers strategies for balancing branded and unbranded search terms to maximize market share, and compares Am...

Ep 3 - What Does A Full Marketing Funnel Look Like 19.08.2024 24:27

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into Amazon advertising strategies, breaking down the key components of the Amazon marketing funnel. They discuss four essential ad types—sponsored products, sponsored brands, sponsored display, and DSP—and explain how to effectively use each at different stages of the funnel, from awareness to loyalty. Tune in to learn...

Ep 2 - 9 Easy Mistakes Smart Brands Make with Amazon Ads 12.08.2024 27:03

From Auditing hundreds of Amazon Ads accounts, we’ve seen the most common mistakes brands are making with Amazon Ads. Some of these mistakes may be obvious, but others are less obvious. Either way, it’s costing brands in both lost sales and also in wasted ad spend. In this podcast, Sebastian and Hamish share the 9 most common Amazon Ads mistakes brands make and how you can avoid them. Enjoy the sh...

Ep 1 - The Number Metric for Success with Amazon Ads (video) 01.08.2024 18:35

In this first episode of TACOS Tuesday, presented by Hamish Conway and Sebastian Hargreaves from Sell Global, you’ll learn the most important metric for scaling your sales on Amazon. Most companies get this wrong and focus on other metrics that stifle their growth, usually unintentionally. Sell Global is an Amazon Ads Advanced Partner that generates millions in monthly ad sales. Enjoy :)