TACOS Tuesday - Amazon Ads Tactics

In Episode 32 of  Tacos Tuesday , hosts Hamish Conway and Sebastian Hargreaves dive into an Amazon Ads Australia case study featuring an in-depth Ads Audit conducted by Sell Global. The audit revealed that the brand had wasted spend making up 42% of its total ad budget without realising it. By restructuring campaigns, refining bid management, and reallocating budget to high-performing products, th...

In this episode of  Tacos Tuesday , Hamish Conway and Sebastian Hargreaves tackle one of the biggest challenges in Amazon advertising—wasted ad spend. They break down how brands unknowingly waste significant portions of their budget and share proven strategies to reduce inefficiencies and drive better results. They reveal why auto campaigns often lead to the most waste, how negative keyword matchi...

In this episode of  Tacos Tuesday , Hamish Conway and Sebastian Hargreaves dive into the power of Amazon ad creatives and whether video ads really make a difference. They share real performance metrics and insights, revealing how sponsored brand video is driving significantly higher click-through rates. They break down the key elements of high-converting Amazon ad creatives, the impact of video ve...

Amazon Australia’s 2024 filing results are in, revealing major shifts in the marketplace, and the numbers tell a compelling story. In episode 29, Deep Dive on Amazon AU 2024 Filing Results, Hamish Conway breaks down his key takeaways. What does this mean for brands and sellers? From third-party dominance to Amazon’s aggressive expansion, we unpack the biggest shifts in the marketplace and how you...

In Episode 28 of TACOS Tuesday, the best tactics and strategies for Amazon Ads discover the hidden growth formula that could transform your Amazon business. Hamish Conway and Sebastian Hargreaves dive deep into the power of understanding customer lifetime value and how it can give you a competitive edge. They break down the importance of tracking repeat purchases, how to calculate lifetime value,...

In this episode of  Tacos Tuesday , Hamish Conway sits down with Carl Pronti, Marketing Manager at Combined Group, to dive into the fascinating world of brand-building, e-commerce, and Amazon strategy. Carl shares his journey of bringing viral products like Scrub Daddy and The Pink Stuff to the Australian market and reveals how Combined Group stays ahead by spotting the next big trend. They discus...

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves break down the essentials of an Amazon Ads audit—what it entails, why it matters, and how it can transform your advertising strategy. They discuss key metrics every brand should track, the importance of distinguishing between branded and unbranded ad spend, and practical ways to reduce wasted spend while maximising ROI. Wheth...

In Episode 25 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the importance of acquiring new-to-brand customers on Amazon. They discuss the strategies and metrics needed to grow your brand’s market share, lower advertising costs, and create long-term value. Seb breaks down how targeting new customers helps challenger brands stand out and compete, and explains how this strategy...

Episode 24 of TACOS Tuesday, Metrics that Matter, Sebastian Hargreaves dives deep into the fundamentals of advertising metrics. In this final episode of his three-part series on the Foundations of Amazon Advertising, Sebastian breaks down how to measure and optimise key performance indicators like Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate (CVR), and Average Order Value (AOV)....

In episode 23 of Tacos Tuesday, Sebastian Hargreaves continues his three-part series diving into the Foundations of Amazon advertising. Building from Episode 22 (Fundamentals: 101 Understanding the Basics of Advertising), Sebastian explores key bidding and targeting strategies, including the ”how” and ”why” behind fixed bids, dynamic bids, keyword targeting, and more. Learn practical tips for camp...

In Episode 22 of Tacos Tuesday, Sebastian Hargreaves kicks off a new series on the ”Fundamentals of Amazon Advertising.” Going solo this week, he dives into the basics of Amazon’s advertising ecosystem, explaining how it works, the different ad types (Sponsored Products, Sponsored Brands, and Sponsored Display), and how to measure success with key metrics like clicks, conversion rates, and ACOS. H...

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reveal their top predictions for Amazon in 2025 and what they mean for your business. From the rise of AI transforming Ad campaigns to the growing power of Prime Video for customer engagement, this conversation is packed with forward-thinking insights. Discover how augmented reality, evolving fulfilment strategies, and Gen Z’...

In this episode of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves reflect on the year in Amazon AU advertising for 2024. You’ll get a look at the trends through the year for Sell Global’s clients in terms of traffic, conversion, AoV’s, click costs and what has been behind those numbers. They also discuss how brands have been interacting with Amazon and Amazon ads as the channel becomes more...

In episode 19 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive deep into the results of the Amazon Australia Black Friday deal window. They break down the data, analyzing impressions, clicks, conversion rates, and more to uncover key trends from the event. From the surge in the first two days to the impact of the ”Black Friday deal badge,” they share actionable insights for sellers lo...

In this episode of Tacos Tuesday, Hamish Conway shares key lessons learned from his commitment to traveling to Australia each month in 2024. From winning new business and fostering team culture to the importance of consistency, patience, and managing personal energy, Hamish dives into the insights that have shaped his business and life this year. Whether you’re a brand owner, or business owner, th...

In episode 17 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the early trends of Black Friday 2024, breaking down key metrics from Amazon’s two-week deal event. With fresh insights on impressions, click-through rates, cost-per-click, and conversion rates, Seb shares how the data has unfolded so far, validating some of their previous predictions. They also discuss strategic take...

In Episode 16 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the powerful strategy of single keyword campaigns on Amazon. As the busy Black Friday-Cyber Monday window begins, they explain how this tactic helps advertisers boost sales, control budgets, and optimise placements with precision. Sebastian breaks down the key benefits of using single keyword campaigns and offers acti...

In Episode 15 of Tacos Tuesday, Hamish Conway and Sebastian Hargreaves dive into the often-overlooked world of Amazon ad placement modifiers. They break down how to prioritise your ad placements for maximum impact during key Amazon Flag Pole events like Black Friday and Cyber Monday. From understanding top of search, rest of search, and product page placements, to when and how to use placement mod...

In Episode 14 of Tacos Tuesday, fresh from an Amazon ads event in Sydney, hop in the Uber with Hamish and Seb as they unpack an Amazon Ads strategy sent to a brand for the November and December period.  While the plan on the surface appears logical, when they peel back the layers you can see this plan would certainly benefit Amazon, but the client would be wasting a lot of ad spend. Find out why a...

Welcome to Tacos Tuesday. Join Hamish Conway and Sell Global’s Head of Advertising, Sebastian Hargreaves, on Episode 13 as they discuss how to both be ready for the peak holiday shopping season and also how to execute when the sales start flowing. With Black Friday and Cyber Monday on the horizon, discover strategies to engage early bird shoppers, effective budgeting strategies, learn about the ps...

In episode 12 of TACOS Tuesday, Sebastian walks through how he looks at an Amazon Ads Account from when he first gets to look under the hood. There’s 6 key tabs he goes to and by following along on this episode, you’ll be able to do the same for your Amazon Ads account and pick up some fast wins. Whether you’re a seasoned seller or just starting out, Seb’s expert insights will give you a new view...

Join Sebastian Hargreaves and Hamish Conway from Sell Global, Australia’s leading Amazon Ads agency, as they share the latest insights and tactics to help you profitably grow on Amazon in Australia and the USA. In Episode 11 of TACOS Tuesday, they tackle the critical topic of increasing conversion rates to enhance your ad performance. Discover four essential buckets—that can transform your convers...

Join Hamish Conway and Sebastian Hargreaves on TACOS Tuesday as the best tactics and strategies for Amazon ads. In episode 10, we tackle the crucial topic of setting the right objectives for your Amazon Ads. Many brands struggle with clarity on their goals, often treating Amazon like other platforms. Join us as we share actionable insights on how smart brands set objectives not only at an account...

Join Hamish Conway and Sebastian Hargreaves in episode 9 of TACOS Tuesday as they dive deep into the fundamentals of Amazon ads, focusing on keyword harvesting. Discover what keyword harvesting is, why it matters for optimising your ad campaigns, and how it can significantly improve your sales performance. Sebastian explains the process of moving successful search terms from broad research campaig...

Welcome to episode 8 of TACOS Tuesday where Hamish Conway the Owner & Managing Director takes you behind the scenes of Sell Global, sharing the journey of building an Amazon agency from the ground up. Whether you’re an established Amazon seller or just starting your e-commerce venture, you’ll gain valuable insights into the complexities of the Amazon marketplace, the challenges faced by brand owne...