TACOS Tuesday - Amazon Ads Tactics

What does it take to build a premium Amazon brand that can outperform some of the biggest names in the world? In this special guest episode, Hamish Conway is joined by Victoria Skik, Global Marketplace Manager at Honeysticks, to reveal the strategies behind one of New Zealand's most successful global Amazon brands. Discover why understanding your customer is still the biggest competitive advan...

Think your Amazon Ads are performing well? You could be leaving thousands in untapped revenue on the table without even realising it. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack the six critical Amazon Ads mistakes they consistently uncover during brand audits and why even high-performing brands are making them. Discover why outdated strategies, poor campaign st...

Prime Day can generate weeks or even months worth of sales in just a few days, but only if your advertising strategy is ready. In Part 2 of our Prime Day series, Hamish Conway and Sebastian Hargreaves dive into the Amazon Ads playbook behind some of the biggest shopping events of the year. Learn the costly mistakes brands make, how customer behaviour shifts throughout the event, when to increase (...

In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves continue their deep dive into Amazon Marketing Cloud (AMC), focusing on how brands can better understand and grow customer lifetime value. They explore how cohort analysis, cross-sell paths, and time to second purchase reveal what customers actually do after their first order and how these insights can shape smarter advertisi...

Unlock the hidden layer of Amazon growth most brands are completely missing. In this episode of  TACOS Tuesday , Hamish Conway and Sebastian Hargreaves kick off a powerful three-part series diving into customer analytics with Amazon Marketing Cloud (AMC)  and why the smartest brands are quietly outperforming everyone else. From understanding whether your growth is truly sustainable, to uncovering...

Prime Day can be one of the biggest revenue opportunities on Amazon or one of the fastest ways to destroy margin if you get it wrong. In this episode, Hamish Conway and Sebastian Hargreaves break down the three critical phases of Prime Day preparation, including how to analyse historical performance, identify which products are worth promoting, and avoid costly mistakes around inventory, profitabi...

$100M+ in Amazon ad spend, managed. Ten years on Amazon. One simple shift changes how every Amazon account scales.  Sebastian Hargreaves walked brands through it at Retail Fest 2026 on the Gold Coast. Seb walks through how to calculate target ACoS from contribution margin, how to set the right bid, and how to diagnose a sales drop properly. It's always one of three things. Live Q&A on SKU...

n this episode of TACOS Tuesday, Hamish Conway breaks down the latest Amazon Australia 2025 ASIC filing results and what they quietly reveal about where the market is really heading. Beneath the surface of the numbers, there’s a much bigger story unfolding around growth, competition, and shifting consumer behaviour. If you’re selling on Amazon (or even just watching from the sidelines), this episo...

On this episode of Tacos Tuesday, Sebastian Hargreaves sits down with Hamish Conway for a rare, behind-the-scenes conversation marking 10 years in the Amazon game. What starts as a look back quickly unfolds into a candid exploration of how it all began, the pivotal decisions that shaped the journey, and the moments that nearly broke it. Along the way, Hamish unpacks how dramatically the Amazon lan...

Most brands think they understand their Amazon performance… but they’re often only seeing the surface. In this final episode of the Amazon Marketing Cloud (AMC) series, Hamish Conway and Sebastian Hargreaves dive into the attribution and acquisition insights that reveal what’s really driving growth on Amazon. They explore organic vs paid first touch, new-to-brand vs repeat customers by ASIN, full-...

This is part two of  How to Set Quarterly Objectives for Amazon Growth , where the focus shifts from planning to execution. Hamish Conway and Sebastian Hargreaves unpack how Amazon brands can turn quarterly goals into day-to-day action using weekly scorecards, leading indicators, and a practical decision-making framework for Amazon Ads. The episode shows how to diagnose performance issues faster,...

In this episode of  TACOS Tuesday , Hamish and Seb unpack how high-performing Amazon brands actually plan for growth without relying on guesswork or wishful thinking. They walk through how to set clear quarterly objectives, translate revenue goals into realistic ad spend and efficiency targets, and create alignment between strategy, execution, and accountability. The conversation dives into the th...

Creative quality is one of the biggest levers behind strong Amazon ad performance and in this episode, we dig into exactly why. Drawing on insights from two of our most popular conversations, we unpack what separates ads that convert from those that simply burn budget, how creative aligns with real shopper intent, and why video and image-led formats are becoming impossible to ignore. If you’ve eve...

Hamish and Seb wrap up 2025 with an insight-packed conversation reflecting on the biggest shifts that defined Amazon this year, from their predictions that played out to how AI, AMC, shopper behaviour, and Amazon’s own platform moves changed the way brands win. They dig into the real impact of deal-event strategy, tariff turbulence, the rise of third-party sellers, Amazon’s unexpected Google Shopp...

Hamish and Seb break down the final numbers from Australia’s Black Friday event now that the attribution window has closed, revealing surprising shifts in traffic, conversions, and where the real sales growth came from. They unpack why ad-driven results outpaced organic performance, how deal tagging and product mix influenced outcomes, and what these trends say about Amazon AU’s rapidly maturing m...

In this episode, Hamish and Seb break down the early Black Friday performance across Amazon Australia and reveal the trends shaping one of the biggest sales periods of the year. They explore how traffic, page views, and conversions shifted during the event, why higher-value products surged, and what the data suggests about CPCs, ad strategies, and return on spend. You’ll also hear how smart Amazon...

In this episode, Hamish goes solo and draws on over 10 years of Amazon agency experience to unpack the real-world challenges and surprising joys that come with managing brands on a platform as powerful and unpredictable as Amazon. With Seb away, he dives into the realities of dealing with Amazon’s systems, supporting clients through the chaos, juggling team capacity, and navigating the ever-shifti...

In this episode of TACOS Tuesday, Hamish and Seb break down the real stages of an Amazon product launch using 12 months of actual data, showing how TACOS, ACOS, and conversion rates naturally shift as a listing matures. They reveal why early numbers can be misleading, when a product typically turns profitable, and the key signs your offer may need a tweak. If you want a clearer, more realistic vie...

In this episode of  Tacos Tuesday , Hamish Conway is joined again by Mark Gray from CrescoData to explore how agentic AI and shopping agents are reshaping the future of online retail. Mark draws on over two decades of e-commerce experience to explain how automation and AI-driven decision-making are transforming how consumers shop and what that means for brands today. From product data enrichment t...

Sales down and not sure why? In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the exact process their team uses to diagnose and fix declining Amazon performance. From traffic dips to conversion shifts and pricing trade-offs, they break down how to pinpoint what’s really behind a drop in sales and what data to trust before reacting. You’ll also learn...

This week on TACOS Tuesday, Hamish Conway and Sebastian Hargreaves pull back the curtain on the 2025 Amazon Big Deals event diving into exclusive data from Australia’s top vendor brands. Discover how a seven-day deal window reshaped sales performance, why high-priced products came out on top, and the crucial tactics that turned ad spend into record-breaking returns. They unpack what really moved t...

In this episode of  Tacos Tuesday , Hamish Conway pulls back the curtain on what separates thriving Amazon brands from those just treading water. He reveals the “three-legged stool” framework behind sustainable, profitable growth covering the often-overlooked foundations that drive real results, the conversion levers that turn browsers into buyers, and the traffic strategies that scale sales witho...

In this episode of Tacos Tuesday, Hamish and Sebastian dive into fresh Amazon data that flips common assumptions about video ads on their head. What type of video do shoppers actually click and buy from and why might the answer surprise you? They unpack real test results that challenge “bigger budget = better performance,” discuss the psychology behind why some videos stop the scroll, and share th...

In this episode, Hamish and Sebastian dive into the latest updates to Amazon Marketing Cloud (AMC) and how its new no-code use cases are transforming the way brands advertise on Amazon Australia. They reveal practical ways to use AMC insights to retarget high-intent shoppers, identify high-value new-to-brand customers, and optimise Subscribe & Save strategies for stronger lifetime value. You’l...

In this episode of TACOS Tuesday, Sebastian Hargreaves dives into how to prepare for Amazon’s Prime Big Deals Day, running 7–13 October. With Hamish Conway on leave, Sebastian is flying solo again and shares a step-by-step strategy for maximising results before, during, and after the event. He explains why analysing last year’s data is vital, the key metrics to track - revenue, conversion rate, AC...