Swaay.Health Podcast

Are you tired of your sales team complaining they were not invited to pitch a major deal? The problem usually points to a broken go to market strategy and a leaky customer retention bucket. Swaay. Health sat down with Alan Gonsenhauser, founder and CEO of Demand Revenue, to unpack his eight pillar go to market operating system. Gonsenhauser details exactly why fixing customer churn must happen bef...

The temptation to let AI do all the heavy lifting is incredibly high when you are a solo marketer. But relying on quick prompts yields empty-calorie content that your audience will ignore. To truly move the needle, solo marketers need to stop trying to be a content factory and start behaving like a knowledge translator. Swaay. Health sat down with Jennifer Lazarz, Director of Marketing at Medical...

Patients are already skipping your beautifully designed website navigation to ask AI directly for healthcare answers. If your digital front door isn't rebuilt for conversational search, your content might as well not exist. Adeline Ashley from Sitecore sat down with Swaay. Health to discuss the reality of AI in healthcare search. She breaks down the core concepts from her new book, “The Agentic Lo...

Healthcare and the aerospace industry share a lot more airspace than you might think. We always hear about the regulations and the high stakes. What happens when you look at how these massive industries handle marketing? Swaay. Health sat down with Wayne Barringer, CEO of Jaro Group. Barringer spent years working in the communications and creative teams at Boeing and now consults in healthcare. He...

As AI-powered search tools become the first stop for healthcare buyers, patients, and caregivers, the rules of discoverability are changing. People aren’t searching for links anymore. They’re searching for answers. That shift has major implications for healthcare marketers, communicators, and PR professionals who have spent years optimizing websites, building thought leadership program...

Are you keeping your brand awareness and lead generation efforts separate? Treating these as isolated marketing initiatives is a great way to waste your best content. Swaay. Health sits down with Mary Tindall, Founder and Principal, and Patricia Chaney, Content Lead at Calliope Communications. They detail how to use your top thought leadership assets to actively generate qualified leads. You will...

Rebranding an established company carries risk. Get it wrong and you throw away years of brand equity. Brandy Kline, VP of Marketing at Greenway Health, sits down with Swaay. Health to share the exact strategy behind their recent corporate refresh and the launch of their Novare platform. We cover the mechanics of updating a legacy visual identity, the absolute necessity of internal change manageme...

It is incredibly easy to fall into the trap of plastering clinical rankings across a billboard or relying on standard hospital tropes. This is the “marketing sin” of pride and it can derail your marketing efforts. The reality is that patients crave empathy and clear communication over a list of corporate trophies. Christian Barnett, Group Lead Strategy and Creative at Unlock Health, sat down with...

To date, healthcare podcasts have lacked the rigorous oversight of traditional medical print media. It is not possible for listeners to separating verified clinical facts from casual edutainment. That may be changing. Todd Eury, Founder of the Pharmacy Podcast Network, joins Swaay. Health to discuss his plan for evidence-based podcasting. We explore how his team applies strict peer-review workflow...

You spent weeks perfecting a pitch packed with undeniable data and ROI calculations. So why did the prospect just tell you they need to think it over? Answer: You brought logic to an emotional fight. Henry DeVries, CEO and Acquisitions Editor at Indie Books International, sits down to explain the science behind this common frustration. He breaks down why facts and figures trigger the analytical pa...

Wading through a sea of generic B2B pitches to find a marketing partner who actually understands the nuances of healthcare is exhausting. When your team is already stretched thin, you don't have time for a trial-and-error discovery process. Here is how one trusted community resource is stepping up to hit the easy button for provider organizations. Swaay. Health sat down with Cessna to learn more a...

It turns out that the antidote to a year of shrinking budgets and endless algorithm updates is a healthy dose of community. As organizers we expected a lot of conversations about AI, budget cuts, doing more with less, but what we got instead was connection magic. Swaay. Health LIVE 2026 may have wrapped up a few weeks ago, but the team is still recovering (and buzzing) from the event. During that...

Healthcare marketers love facts. We want to tell patients exactly why our facilities are the best and our doctors are the smartest. But relying on pure logic is costing you appointments. Behavioral science proves that medical decisions are driven by fear, anxiety, and hope, not just statistics. If your digital strategy ignores the human element, you are losing high-intent visitors to competitors w...

Healthcare marketers spend months producing beautiful patient stories. We secure the budget, navigate legal reviews, and finally publish the video. Then crickets… Are we missing something? Yes we are. There is a whole channel for these types of stories hardly anyone thinks about – but if you do, it’ll change the way you create your video stories. Swaay. Health sat down with Cameron Kit, Founder of...

I’m always fascinated by many of the healthcare marketing nuances that exist in healthcare organizations. This is particularly true when it comes to the differences between small and large healthcare organizations. In many cases, the smaller organizations are just doing everything they can to survive. The larger organizations on the other hand are very brand conscious and go to great lengths...

Mara Baer, a chronic pain advocate, published author, and founder of AgoHealth , recently sat down for an interview with Swaay. Health to discuss the critical nuances of communicating with individuals living with chronic pain. During the conversation, Baer shed light on the hidden realities of the condition and shared actionable strategies for healthcare marketers to improve messaging, visual imag...

The acquisition of Cardinal Digital Marketing by Power Digital Marketing was big news. Jeff Mason, CEO at Power Digital, graciously agreed to join me on camera to talk about healthcare and their recent acquisition. He shared why they made the leap into healthcare and how they plan to operate Cardinal moving forward. Core Insight: Healthcare marketing is hitting the exact same data-driven inflectio...

Healthcare marketers spend thousands of dollars producing videos, only to watch engagement metrics flatline. Why? Because the audience is likely watching while answering emails in another browser tab. Keeping audience attention means a whole new approach to visual storytelling. Swaay. Health sat down with Dustin Schultz, Executive Producer at Union Productions , to discuss the realities of modern...

Every healthcare organization says they want to change patient behavior, but flooding people with more texts and emails is not effective. Driving true engagement takes an understanding of behavioral economics. Karen Sussman Horgan, CEO and Co-founder of VAL Health , recently sat down with Swaay. Health to discuss how applying boutique behavioral science helps health systems and payers double scree...

Not only are patients and customers rapidly depending on artificial intelligence for answers to health questions; AI also underpins conventional web searches more and more. Many readers of this site are experiencing the shift for themselves, and it is confirmed by the observations of Jorge Fimbres, Digital Marketing Director at Envision Health . The immense consequences of this shift are explored...

Most healthcare rebrands grind to a halt in the boardroom, suffocated by subjective opinions and “one more tweak”. We’ve all been there. But when you stop guessing at what executives might like and start rooting your creative choices in hard research, buy-in becomes a by-product, not a battle. This is exactly what happened with Illumia’s recent rebrand. I sat down with Jenn Chellew, Se...

Healthcare conferences are a whirlwind of early mornings, long days, and late-night conversations—exhilarating, exhausting, and often incredibly valuable all at once. In our recent episode of the Swaay. Health Podcast , I sat down with Amy Oliver , Founder of Azul Heart and longtime Swaay community member, to talk about the real story behind conferences and spill a little industry tea: what actual...

Sometimes the need for a rebrand is obvious. Other times it builds slowly — years of small frustrations, confusing explanations, and branding limitations that start to drag on growth. This is one of those stories. And if you’re part of a small, scrappy healthcare organization, it’s worth paying attention to how this rebrand came together on a shoestring budget. Jen Horonjeff, founder of Real Patie...

The healthcare technology market is oversaturated with automated content and digital noise, making it increasingly difficult for brands to establish genuine authority. PR professionals can help but only if they remember tried-and-true strategies like building relationships with trusted media and going to events to meet influencers in-person. Beth Friedman, Senior Partner and Molly Health Account E...

Is it fair that healthcare organizations prefer to do business with agencies and individuals exclusively focused on this industry? That depends on whether you have recently lost a healthcare opportunity. For Amsive , this moment became a catalyst for launching a specialized brand. Craig Blake, Agency Growth at Amsive, joined Swaay. Health to discuss the launch of Amsive Health and what it reveals...