Swaay.Health Podcast

If a health IT company is sending different messages in its materials (technical and marketing) or through its sales team, clients will have trouble trusting the company or even knowing whether its solution is relevant to them. If customers’ online research turns up a different focus from what the company is saying in sales and marketing, that too is a big problem. fuoco helps healthcare firms coo...

Healthcare marketers want clinicians and subject matter experts front and center. But when it’s time to involve them, calendars fill up and responsibility gets passed around. One organization stepped back, rethought how SME engagement actually works, and now has a waiting list of experts eager to contribute. This conversation brings together Alexandria Diaz , VP of Marketing at Ventra Health , and...

Healthcare websites are not dying. They are just evolving from the job they have been doing for the past decade. The idea that websites are soon to be obsolete is more about click-bait rather than true marketing insight. For healthcare marketers, websites will continue to be an important anchor point for campaigns, for access, and for knowledge. It just may not be the ultimate destination for peop...

We let ChatGPT be the third host Brittany Quemby and I decided to try something new. We asked ChatGPT what it sees most often from healthcare marketers and then tried to guess the answers ourselves. Think of it as “AI says… and Swaay responds”. We asked four things: the most overused word, the city people plan events around, the conference they’re researching, and what they’re actually using ChatG...

Any marketer that has been at a startup knows the moment when the founder story that once opened doors and got people excited starts raising eyebrows. What felt authentic and scrappy during the startup phase begins to feel tired and a bit risky when scaling. The challenge is recognizing when founder-centric branding stops being a springboard and becomes an anchor. Swaay. Health sat down with Sue M...

Website dashboards are looking very different these days. Traffic is down. Once reliable buying signals are fading away. Why? One big reason is the the nature of search is changing and healthcare marketers need to adapt quickly. Alexis Pratsides, Global Head of Digital at FINN Partners , sat down with Swaay. Health to talk about the rapid evolution of search and what it means for healthcare market...

Live events are not only back—they remain one of the most effective ways for healthcare marketers to build trust, credibility, and real human connection. In this interview, Wendy Porter, Founder of Wendy Porter Events, and Michelle Hogan, Executive Producer at OVC Productions, share practical insights on why conferences still matter despite tighter budgets, how thoughtful event design influences a...

Health care marketing still lags behind other industries, but that gap is starting to close as providers adopt more targeted, data-driven approaches. In this interview, Ty Allen, President of Patient Experience & Growth at RLDatix, explains how machine-learning–based “pinpointed marketing” helps hospitals and practices identify the right patients to reach, improve schedule utilization, and protect...

The healthcare search landscape is changing fast and AI is at the center of it. As a follow-up to our incredibly popular Search UnWebinar earlier this year, I sat down with Lacey Reichwald , Director of Marketing at Aha Media Group , to unpack some of the biggest questions we didn’t have time to address live. We explored what’s actually driving visibility, traffic, and trust in this new era of sea...

In this conversation, we unpack what happened when one health system partnered with a local influencer to talk openly about pelvic health and why that risk paid off. Brittney Strum, Marketing and Business Relations Manager at Olmsted Medical Center, shares the behind-the-scenes story of Pelvis Party, a collaborative podcast created with local influencer Becky Montpetit. Strum explains how alignmen...

Account-based marketing (ABM) looks powerful on paper, yet many healthcare marketing teams walk away frustrated. The problem is not the execution, but the lack of strategic planning before getting started. In this conversation, Saul Marquez, CEO of Outcomes Rocket, breaks down why ABM delivers strong ROI in healthcare and why so many programs stall. The discussion covers missing strategy, common m...

In this conversation, Rob Janes, Head of Product at AdButler, breaks down why “creepy personalization” is quietly undermining healthcare marketing performance. From clinician networks to digital health platforms, he shares what actually improves engagement, how consent changes the equation, and why fewer ads often outperform more aggressive strategies.

Healthcare marketing leaders are operating in an environment that rarely slows down. Budgets tighten. Teams shrink. Regulations shift. Now on top of all that, AI has changed the game entirely, accelerating timelines while introducing new norms around trust, accuracy, and impact. In these uncertain times, we healthcare marketing needs resilient leaders. But what does resilience look like in 2026? W...

One of the newest and hottest health IT conferences is the ViVE conference organized by the HLTH and CHIME teams.  The conference brings together health IT leader from provider organizations in a collaborative and vibrant conference. Since this has become an important conference in the world of health IT, we wanted to sit down with the team at HLTH to learn more about the ViVE 2026 conference from...

Marketing often gets pulled in after the hard decisions are already made. But what if involving marketing earlier could actually make healthcare operations work better? In this conversation, Sean Fitzpatrick, Chief Marketing Officer at Smith & Jones, powered by Overit, unpacks why Marketing can be more integrated with healthcare operations. Marketing teams already manage systems, data, and touchpo...

For years, healthcare marketers were told that tracking less was the safest option. But what if the real risk has been flying blind while patients quietly fall out of the journey? In this conversation, Russell Reid, Chief Technology Officer at Alliance Innovations, breaks down how healthcare organizations are rethinking analytics in a post-OCR Bulletin world. He explains why data obfuscation creat...

Plenty of marketers are experimenting with AI, though often in narrow ways. The more interesting work is happening in teams that let AI influence targeting, workflows, and decision-making. This discussion explores what those differences look like. Adam Turinas, CEO & Founder, and Mark Erwich, Principal & Chief Strategy Officer at Health Launchpad, join Swaay. Health to break down how AI is reshapi...

Every marketer has faced this moment. You think you know how your customers see you, then a single insight forces you to rethink the foundation. That’s exactly what happened when PointClickCare rebuilt its brand around one word: help. In this interview, Gabriel Paine, VP Brand Marketing at PointClickCare, explains how customer feedback reshaped the company’s mission and why the team chose a warmer...

Most healthcare vendors think they lost the deal because another product edged them out. But the truth is quieter and far more uncomfortable: the relationship never had time to grow. If you’ve ever wondered why conversations stall or vanish, this one hits close to home. In this candid interview, Alan Shoebridge, AVP & Chief Communication Officer (National) at Providence, breaks down how large heal...

If your marketing, communications, or patient experience team feels a mix of curiosity and unease around AI, you’re not imagining it. You’re watching emotional change management play out in real time. In this conversation, Caroline Devore, Executive Director of Growth and Innovation at Studio North, and Matt Wright, human factors and change-management expert, break down why AI readiness in healthc...

Healthcare social teams are finally speaking out: always-on monitoring isn’t sustainable and the rising tide of online negativity is affecting their performance. There are surprisingly simple solutions to these challenges when leaders stop expecting superhuman stamina from the people behind the feed. Robbie Schneider, Enterprise Social Media Manager and Blog Content Strategist at Franciscan Health...

Most healthcare brands still treat social media like a billboard. But as Brittany Quemby explains, that’s a fast track to being ignored. Social isn’t about form fills or impressions. It’s about credibility earned through authentic voices and consistent engagement. Quemby is VP of Operations at Swaay. Health. She breaks down what healthcare marketers get wrong about social, why YouTube is the most...

In this episode, Adam Otey, VP of Growth at Huge and Swaay. Health’s 2023 Community Member of the Year sits down to discuss relational intelligence (RQ), lessons in serendipity, the future of healthcare marketing, and why community-driven connection leads to lasting impact.

When I sat down with Swaay. Health’s 2025 Patient Advocate of the Year, Erica Olenski , I knew her story would move me, but I didn’t expect how deeply it would stay with me. Erica’s journey as both a patient, a mother, and a caregiver to her son, August, who was diagnosed with brain cancer as an infant and passed away recently, is one of extraordinary courage. She has faced her own autoimmune chal...

How do you convince your CFO that a brand refresh isn’t an expense, but a growth strategy? Jeff Alter did it by flipping the conversation and grounding the creative in data, inclusion, and a little something he calls brand restlessness. In this episode, Jeff Alter, CEO of Sound Physicians, shares how he led a national brand refresh that united 400 locations and thousands of clinicians. He explains...