Sustainable Futures

As AI rapidly reshapes marketing and consumer experiences, how can brands innovate without compromising trust? In this episode of Sustainable Futures, Valeria Piaggio and Jonathan Hall explore the growing importance of responsible AI, drawing on initiatives such as the Inclusive AI Playbook developed through the Unstereotype Alliance and industry efforts to create more inclusive advertising. They...

Sustainability doesn’t scale through perfection. It scales through participation. In this episode of the Sustainable Futures Podcast Jonathan Hall speaks with Lucy Cleland, co-founder of Country and Townhouse and Future Icons, to share how influence, culture and storytelling can drive change from within. From building platforms that spotlight progress to shifting the narrative beyond fear and guil...

Circularity is key to sustainability in business -financial as well as environmental. So, what does it take to turn ambition into action? In this episode, Catherine David, CEO of WRAP, joins Jonathan Hall to share how businesses can accelerate circular living across systems, supply chains and everyday behaviours. From tackling food waste to redesigning business models, they discuss scaling what wo...

In this episode of Sustainable Futures, Jonathan Hall is joined by David Williams, Founder and CEO of Impact International, to explore what it really takes to turn sustainability ambition into action. Drawing on over 45 years of experience, David reflects on his journey building a business focused on unlocking human potential, and why behaviour change sits at the heart of sustainable transformatio...

In this episode of Sustainable Futures, Jonathan Hall is joined by Jake Dubbins, Co‑Chair of the Conscious Advertising Network and Founder of Media Bounty, to explore how advertising is funding climate disinformation and social harm. They discuss the broken incentives of the digital advertising system, rising regulatory pressure on green claims, the risks facing brands, and why tackling misinforma...

What if every product had an identity that lived far beyond the point of sale? In this episode, Jonathan Hall is joined by Natasha Franck, Founder and CEO of EON, to explore how digital product identities are reshaping commerce, circularity and value creation. Natasha explains how treating products as assets, not disposable goods, enables resale, repair, recycling and entirely new business models,...

In this episode of Kantar Sustainable Futures, host Peter Rose sits down with Teri Slavik‑Tsuyuki, Principal of TST Inc. and a leading voice in wellness‑centered community design, to explore how the pandemic fundamentally reshaped Americans’ relationship with home, and what that shift signals for the future of housing, communities, and sustainable growth. Grounded in insights from the America at H...

In this episode of Sustainable Futures, Jonathan Hall speaks with Monique Lempers, Chief Impact Officer at Fairphone. They discuss Fairphone's journey from a protest movement against conflict minerals to a competitive player in the consumer electronics market. Monique shares insights on the challenges faced by purpose-driven companies, the dilemmas of operating within a flawed system, and the comp...

In this episode of Sustainable Futures, Jonathan Hall speaks with entrepreneur and changemaker Kresse Wesling, co‑founder of Elvis & Kresse- the pioneering brand turning decommissioned fire hoses and rescued materials into luxury goods, regenerative farming practices, and even wine. Kresse shares her remarkable journey from early environmental activism to building a business that challenges th...

In this episode of Sustainable Futures, Jonathan Hall welcomes Nina Marenzi — founder of The Sustainable Angle and CEO of Future Fabrics Expo — for a deep dive into the future of sustainable fashion. Nina traces her journey from environmental policy into pioneering sustainable textiles, revealing how the fashion industry can dramatically reshape its impact on the planet. The conversation explores...

In this episode, host Jonathan Hall (Managing Partner, Kantar Sustainable Transformation Practice) sits down with Chris Davidson (Vice President, Sustainability Engagement) and Leon Nicholas (Vice President, Retail Insights & Solutions) from Smurfit Westrock—two leaders at the forefront of sustainable packaging. Together, they unpack how Smurfit Westrock is embedding circularity into its opera...

In this episode Jonathan Hall speaks to Louis Goring-Morris from Water Unite, Antonia Lydia Nalunga from Jibu, and Emily Pearce from Co-op about the critical issues surrounding water security, the role of impact investing, and innovative solutions to address water poverty. The conversation highlights the importance of collaboration among organisations to tackle the global water crisis and the need...

In this episode of Sustainable Futures, Jonathan Hall speaks with Natalia Vega-Tracy and Christopher Moscardi from New Zero World and EPIC about the importance of human-centered communication in climate action. They discuss the challenges of creating unified narratives around climate change, the significance of addressing the say-do gap in public sentiment, and the role of health and wellbeing as...

In this episode of Sustainable Futures, Jonathan Hall speaks with Bianca Woolley, Global Marketing Sustainability Lead   at Diageo, about the critical importance of water sustainability. They discuss Diageo's water stewardship initiatives, the challenges of engaging consumers on water issues, and the insights gained from research on consumer attitudes towards water. The conversation emphasise...

The evolution from barcodes to QR codes is transforming opportunities for the brand-consumer interface. Kantar’s Jonathan Hall speaks to Kerry Morrison from GS1UK, creators of the barcode, and now stewarding the move into the benefit-rich world of QR.    Where barcodes offer important, yet arguably linear benefits, QR codes represent the multi-coloured comms dreamcoat for brand owners. A...

In this special Cannes Lions episode, Duncan Southgate, Kantar's Director of Creative and Media solutions, is joined by Sebastian Muden, Global Chair of Ad Net Zero. Together they discuss the findings of the ‘Sustainable Behaviour Ad Tracker’ analysis, which found that out of 6,400 ads tested by Kantar clients between November 2024 and May 2025, only 6% include sustainable behaviours. But a soluti...

In this episode of Sustainable Futures, Valeria Piaggio discusses the significance of Pride 2025 with guests Roxy Bordillon, Editor-in-chief of DIVA magazine and Sena Zungu, Global Knowledge Manager at Kantar’s Pride ERG. Together they explore the evolving tone of Pride, the importance of data in understanding LGBTQIA experiences, and the urgent need for brands to take a stand in support of the co...

In this episode, Jonathan Hall discusses sustainable marketing with Eduardo Andrade, professor of marketing at Imperial Business School and the Co-Director of the MSc Programme on Climate Change, Management & Finance and Ozlem Senturk, senior partner at Kantar Sustainable Transformation. They explore the differences between traditional and sustainable marketing, the importance of embedding sus...

In this episode of the Sustainable Futures Podcast, host Valeria Piaggio is joined by Fernando Desouches, Managing Director of New Macho, and Vera Sidlova, Director of Kantar's Global Thought Leadership team. They delve into the intriguing world of masculinity in marketing, shining light on recent discussions sparked by media like the UK TV series Adolescence.  Together, they explore how bran...

In the next episode of “Sustainable Futures” Jonathan Hall interviews Hugo Spowers, Company Architect of hydrogen car company Riversimple. Hugo shares his journey from motorsport engineering to founding one of the first hydrogen car companies that offers innovative solutions to revolutionise the automotive industry.    Emily Hill, Kantar’s Sustainable Innovation Lead, joins the epis...

In this episode, Managing Partner Jonathan Hall, speaks with Karine Trinquetel, Head of Offer at Kantar’s Sustainable Transformation Practice to introduce a new, transformative, brand development tool called BrandSustainability which is designed to bridge clients' sustainability strategy with their brands.  Karine explores how the key growth pillars outlined in Kantar’s ‘Blueprint for Brand G...

In this episode, Jonathan Hall - Managing Partner at Kantar’s Sustainable Transformation Practice - speaks with colleague and Senior Partner Ozlem Senturk, and Sustainable Marketing Experts and Co-Authors of ‘Sustainable Marketing: The Industry's Role in a Sustainable Future', Alexis Eyre and Paul Randle, about the pressing need to redefine growth and reshape marketing’s role in creating a sustain...

Join us for Kantar's International Women's Day podcast episode and listen to our Head of Inclusive Growth, Valeria Piaggio, interview Elspeth L'Anson, UN Women's Interim Head of the Unstereotype Alliance. Together, they explore the current state of inclusion and representation of women in the advertising industry.  The discussion examines how stereotypes have traditionally portrayed women and...

Join us for the latest installment of the "Actioning Inclusion" mini-series, where we explore how the future of marketing will be impacted by inclusion. Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio, Kantar’s Global Head of Inclusive Growth, Sara Denby, the previous Global Head of the UN Women Unstereotype Alliance, a...

Our next installment of “Actioning Inclusion” mini-series explores the importance of making inclusion business as usual. Join Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio, Kantar’s Global Head of Inclusive Growth, Sara Denby, the previous Global Head of the UN Women Unstereotype Alliance, and Ana Valdez, President and CEO...