Sustainable Futures

Watch the first episode of our new Sustainable Futures mini-series “Actioning Inclusion” on how brands can drive growth with inclusive marketing strategies. Join Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio Kantar’s Global Head of Inclusive Growth, Sara Denby the previous Global Head of the UN Women Unstereotype Alliance...

Companies need to invest in designing products that are easily recyclable at end of life, but consumers' actions remain essential to making recycling successful. In this episode of  Sustainable Futures , Jonathan Hall is joined by Hassan Murad, one of the top 5 entrepreneurs on Forbes’ AI list and CEO of Intuitive AI. We explore Hassan’s new intervention, Oscar Sort, developed by Intuitive AI...

In the latest episode of Kantar’s Sustainable Futures podcast, Dr. Nicki Morley talks to Chris Baker to discuss his new book, 'Obsolete: How Change Brands are Changing the World'.   Chris discusses the concept of 'Change Brands' and how they bring about positive social or environmental change through their business models. These brands go beyond just disrupting categories; they stri...

In our next episode of Sustainable Futures Jonathan interviews Pierre-Yves Paslier, co-Founder of Notpla, and Emily Hill, Kantar’s Sustainable Innovation Lead. The episode explores the role plastic plays in our everyday lives at great cost to our health and the environment. Notpla uses seaweed, a bio-based solution, to produce 100% plastic free packaging which is sourced to global brands such as J...

Research by Biffa reveals that less than 50% of organisations are fully aware of upcoming recycling legislation. In the next episode of Sustainable Futures, Jonathan Hall sits down with Pam Conway, Biffa's Group Marketing Director, to explore the challenges and opportunities brands will face in a circular economy. Discover how Biffa is leading the charge in reducing waste, enhancing recycling effo...

In this episode of Kantar’s Sustainable Futures podcast, Dr. Nicki Morley, Head of Behavioural Science and Innovation at Kantar, chats with Dr. Amanda Parkes, Chief Innovation Officer at Pangaia, about how the brand uses storytelling to change corporate mindset and empower decision-makers to focus on sustainability.   Pangaia is a brand that launched with a beating heart of innovation. Amanda...

Creating a more sustainable world requires innovation, collaboration and acceptance that overconsumption damages the health of our planet. This week, our host Jonathan interviews Nina Shariati, who held a variety of roles in her 16 years at H&M GROUP, from purchasing and design through business development and new ventures to sustainability strategy and execution.   Nina has now created&n...

In the next two decades, the UK's working population will shrink by 25%, whilst at the same time the population over 60 will grow to over 40%. It's similar in developed economies across the world. If brands don’t adjust to this demographic shift, they risk huge revenue loss. This week on Sustainable Futures, Jonathan Hall talks with Andy Simpson, commercial director of 55/Redefined, a specialist c...

Currently, $43 trillion in assets under management is dedicated to ESG purposes. The question is, how much of this is going towards solving social and environmental problems? In our next episode of  Sustainable Futures , Jonathan Hall is joined by Rajeev Peshawaria, CEO of Stewardship Asia, and Jeremy Schwartz, Chair of Kantar's Sustainable Transformation Practice, who has held a plethora of...

Advertising is a powerful force that shapes our everyday lives. Consider the positive impact advertising could create if used as a force for good. Listen to Duncan Southgate, Kantar’s Senior Director, interview Sebastian Munden, Chair of Ad Net Zero, and Jonathan Hall, Managing Partner of Kantar’s Sustainable Transformation Practice, on how advertising can help drive the economy to net zero. Sebas...

From the light bulb to your phone, innovation has transformed the world as we know. This week on Sustainable Futures Jonathan Hall has the pleasure of interviewing James Bidwell CEO of Springwise, the leading innovation library for positive change and described by Seth Godin as "too good to share." Learn about James' professional journey from Marketing Director at Selfridges to becoming CEO of Vis...

AI offers new opportunities in the marketing industry, but it is essential to acknowledge how this technology could deepen existing social inequalities. In our next Sustainable Futures episode hear Vera Sidlova, Kantar’s Global Creative Thought Leadership Director talk to Efrain Ayala, Global Creative Effectiveness and Diversity and Inclusion Director at Reckitt and Valeria Piaggio, Global Head o...

Kantar’s Brand Inclusion Index found that neurodiverse individuals experienced the most discrimination out of all underrepresented groups. Delve into the topic of neurodiversity with Kantar’s Global Head of DEI, Valeria Piaggio and Nathan Friedman, Co-President and Chief Marketing Officer at Understood. Understood is a global platform that works to support individuals with learning and thinking di...

In this Sustainable Futures episode, we explore Kantar’s partnership with the Climate Governance Initiative, a global organisation that mobilises board directors to act on climate. Listen to our host Jonathan Hall interview Alexandra Bolton OBE, Director of the Climate Governance Initiative, Vicky Moffatt, CEO of Chapter Zero and Kantar’s Sustainable Innovation Lead, Emily Hill. Learn about how th...

In the wake of Kantar’s 2024 Brand Inclusion Index launch, listen to how Google, the world’s most inclusive brand, embeds inclusion and equity into every aspect of their product innovation, planning, and marketing by centering the most marginalized voices at every phase of the process. In this episode, Valeria Piaggio, Kantar’s Global Head of DEI, is joined by Annie Jean-Baptiste, Founder and...

During the final week of Pride Month, listen to a thought-provoking conversation between Roxy Bourdillon, the editor-in-chief of DIVA magazine; Leigh Kelly Andrews, Inclusion and Diversity Manager at Kantar; and our Global Head of Diversity, Equity and Inclusion, Valeria Piaggio. If you haven’t heard of it before, DIVA magazine publishes personal stories, funny opinion pieces and urgent investigat...

In the next Sustainable Futures episode, our host Jonathan Hall speaks with Charlotte Akers and Christabel Reed from Earthed, the online biodiversity learning platform allowing everyday people to ‘learn from and for nature’. Hear about why Earthed was formed, how they have won the support from several celebrities, including co-founder Cara Delevingne, and how they are implementing their key princi...

In our next Sustainable Futures episode, our host Jonathan Hall interviews marketing and sustainability legend, Thomas Kolster. Hear about how Thomas kickstarted a sustainable marketing revolution in 2012 by publishing his first book “Goodvertising” that inspired brands to lead with environmental and social purpose. Understand how advertising as a force for good has evolved over the past decade wh...

In this episode, Jonathan Hall interviews Michael Hanbury-Williams, Head of Purpose and Sustainability for EMEA at UM, and Gabriele Herrmann-Scharnberg, Client Partner at Kantar, to explore the insights generated by our joint research study on “Purposeful Purchase Journeys (PPJ)”. According to Kantar’s BrandZ data, consumer demand for sustainable brands has risen by 84% over the past 10 years. Des...

At least 14 million tons of plastic end up in our oceans every year, causing the destruction of eco-systems whilst also releasing more toxic chemicals and micro-plastics into the environment. And Kantar’s Sustainability Sector Index identifies water pollution as one of the top sustainability concerns globally – the number 1 in Asia: it is an environmental challenge very much top of consumers' mind...

Why are consumers’ sustainability perceptions of the fashion industry so low? How can brands implement impactful sustainable change to close consumers’ value-action gap? Listen to our new Sustainable Futures episode where Jonathan Hall talks to Andrew Saxton, Business Unit Director, and Olivia Kelly, Fashion Client Manager from our Worldpanel division, to uncover the complex relationship the...

Listen to the final instalment in the Sustainable Futures Sustainable Marketing 2030 series: the fifth lever of change is Radical Innovation, which marketers voted the most important lever in the Circular Marketing & Growth Framework. In this episode our host Jonathan Hall interviews Neda Hashemi from the Ellen MacArthur Foundation and Emily Simons, Innovation Lead in Kantar’s global Sustainab...

In this new episode of Sustainable Futures, Jonathan Hall is joined by Rupert Pearce - co-founder of Rewired Earth - and Jack Young from Kantar’s Sustainable Transformation Practice for the third instalment in our mini-series based around Kantar’s Sustainable Marketing 2030 study in collaboration with WFA. Learn about the critical importance of redefining value beyond solely profit to include peop...

Join us for the latest Sustainable Futures episode in our Sustainable Marketing 2030 mini- series – this time on Transformative Relationships. Listen to our host Jonathan Hall interview both Michelle McEvoy, Initiative Lead at Planet Pledge at the World Federation of Advertisers, and Charlie Thompson, Director of Commercial Strategy at the Cambridge Institute of Sustainability Leadership. This epi...

Join us for the next instalment in the Sustainable Futures ‘Sustainable Marketing 2030’ podcast mini-series. For this episode, our host Jonathan Hall talks with Poppy Mason-Watts, chief growth and impact officer at WaterBear as well as WaterBear’s chief executive Sam Sutaria, and Özlem Şentürk, senior partner at Kantar’s Sustainable Transformation Practice. This...