Summit Host Hangout®

"How long does it take to plan a virtual summit?" That's a question I hear all the time and as much as people tend to dislike my answer, I stand by it. Whether you're "just" launching a summit or adding an offer launch on the backend, it's a time investment that is so worth it. In this episode we'll cover what the ideal summit-to-launch timeline looks like, where there's some flexibility, where it...

If you've got multiple offers that perform well in your business and want to know which one to launch through a virtual summit, this episode is for you! We'll cover the factor you're probably considering that you should ignore along with 6 questions to ask yourself to identify which offer will get you the best results. For show notes, head to https://summithosthangout.com/244

Launching through a summit is a powerful strategy for bringing in a flood of new members into your offer. I've seen successful launches for all kinds of offers, but there are a few that stand out as the most effective. In this episode, we'll break down the 3 best types of offers to launch through a summit, plus what to do if you don't have one of them in your offer suite. For show notes, head to h...

In this episode, I'm joined by special guest Lucia Doynel to explore overcoming the fear of being seen and rising as a thought leader through virtual summits. Lucia shares her deep insights on overcoming the real fear of visibility and being seen so you can go on to host virtual summits and be seen in your business in a way that lights you up. From there, you'll hear how Lucia went from being turn...

Join us in this episode as we explore the world of hosting a virtual summit from the ground up. Our guest, Maggie Klaassens, the brilliant mind behind The Sober Summit, organized her first event without a brand, business, audience, or email list. If you've ever doubted whether it's possible to land speakers, questioned your capabilities, or wondered if anyone would sign up, then this episode is pe...

Is it worth hosting a virtual summit if you don't have a product or service to launch immediately after the event? In this episode, I'll reveal why you really don't need a launch offer to benefit from hosting a summit. You'll discover how hosting a summit can massively grow your business on it's own as well as lay the foundation for a successful future launch, setting you up for long-term success....

Wondering whether you can host a successful virtual summit as a new or aspiring business owner? Spoiler alert: You can! In this episode, we address common doubts, discuss what you need (and don't need) for a successful summit, reveal how virtual summits work, even without an existing audience, and go over what kinds of results to expect. Tune in to uncover the potential of virtual summits and gain...

Did you have a "failed" launch after your virtual summit? If so, I know it's a terrible feeling and you might feel like you were "lost in a sea of speakers." If that's the case, there was a key piece missing in the way you launched your offer. Tune into this episode to hear the top 7 reasons that you didn't make any signature offer sales after your most recent event. For show notes, head to https:...

If you're hosting a summit and all-access pass sales are slow, it can be frustrating and make you feel powerless. Usually, the issue boils down to a few key mistakes we see people make with their all-access pass and overall sales strategy. In this week's episode, we'll cover whether you can turn your summit around if you're currently seeing low all-access pass sales and the 5 most common reasons t...

""No one is signing up for my summit! What's going on?!""  If you've ever found yourself thinking this, my heart goes out to you. It is not a good feeling. If you're in the first couple of days of promotion, it's likely not a big deal. But once you get beyond that it generally means there's some kind of issue. Today we'll break down the top 7 reasons why no one signed up for your virtual summit an...

Wondering why you're struggling to land speakers for your virtual summit? It is NOT a good feeling. This is when you put your even out there for the first time and it can be crushing to not get a positive response. The good news is that there are simple solutions you can implement when you pitch to make sure you hear "yes" far more than "no" (or nothing). Tune in to hear the 5 reasons you're strug...

How many times have you gone to write a social media post, sales page, or even a tagline for your virtual summit and felt like you were totally winging it with what your audience was struggling with and hoping for? If your answer is "a lot", you're not alone! To help, Nadine Nethery is on the podcast this week to share how you can truly get to know your audience to easily sell your summit. The goo...

When you hear "summit positioning", what do you think? The name and tagline? Maybe the audience and topic? The truth is, the way your summit is positioned will come into play in absolutely every aspect of your event. It will affect how speakers respond to your pitches, it will guide the experience you create for your attendees, it will determine whether the offer you're selling afterward is a natu...

Summits in the crafting industry have been on the rise and it's becoming harder to host an event that stands out. In this episode, Amy Romeu and Jen Swift are sharing how they created an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to have. In addition, they're taking us behind the scenes and sharing the dynamic between...

Time for a mid-year check-in! In January, I shared my goals for the year and what I was hoping to step into in 2023. In this episode I'll share progress on those goals, what we've accomplished the first part of the year, and what my biggest areas of growth have been over the past few months. For show notes, head to https://summithosthangout.com/231

If you're anything like me, you like to have a full understanding of a program and what you can expect before you join. Sometimes it feels like getting the full picture of larger programs is hard to get so my goal with this episode is to give you a full understanding of what to expect from the Launch with a Summit Accelerator, how to get the most of it, and where it fits in your plans for the year...

Have you ever noticed the way virtual summits can fuel absolutely everything else in your business when you're intentional about it? In this episode, you'll see exactly what a marketing strategy looks like with a summit included and how your business will just keep feeding itself once you have it down, you'll see an example of how it has looked in my business, and you'll know what you want it to l...

If you've hosted a summit before, this one's for you! When you host events, it's easy to get caught up in the immediate results and not leave room to see the long-term benefits it can have on your business. In this episode, I'm going to show you what you've been missing if you've been looking at your event as a 1-off list-builder or cash injection and help you see the wider impact you can make for...

This week we're wrapping up our series where I've been taking you behind the scenes of our client summit. We're changing gears a bit and instead of talking summit strategy, I'm sharing a look at what it was really like to offer done-for-you virtual summit production. I'll share what our role in the summit was, what the full team looked like, how we communicated and stayed organized, what it was re...

A few months ago, I produced my first business-to-consumer (B2C) virtual summit. Until that point I had hosted 9 events for business owners and often heard people in my audience running B2C businesses viewing their audience as a limitation. I was interested to see how it went and what the differences really were! In this episode, I'll share what I expected going in, what the reality was, why I thi...

Prior to our client summit, I had personal experience launching courses and high-ticket programs through virtual summits. Truthfully, I thought that memberships were "less than" and didn't really understand the appeal...but that has changed! In this episode, I'm sharing the truth about launching a membership through a virtual summit, keys to the strategy, and why I think every membership site owne...

One of my big takeaways from the last two summits we've hosted is just how much of a learning experience each event is, no matter how much experience you already have. In this episode, I'm sharing 7 of the primary changes we've made to our virtual summit strategy after our recent events and how you can apply those changes to your own events. I'm covering things like event structure, speaker commun...

We're kicking off a series where I'm taking you behind the scenes of a done-for-you client summit we produced back in January and spilling all kinds of juicy details. We're starting off with an episode detailing key takeaways I'm walking away from this event with and how I'm applying those things moving forward. I'll share what I learned by pitching more than 80 speakers, how things not quite goin...

What do you think of when you hear the term "pre-launch"? Maybe the 14-30 days leading up to a cart-open period with some extra emails and videos? If that's you, tune in to this episode to hear from Brenna McGowan about how a more strategic pre-launch strategy will build excitement and anticipation for your launch in a way that increases natural interest and allows for more space in buying decisio...

Are you on team evergreen funnel or team live launch? I'd guess you have a preference, but the truth is live launches and evergreen funnels are the perfect match. And what makes it even better is a 3rd piece to the puzzle that a lot of course creators are missing. Tune into this episode with Gemma Bohman-Carter to learn about how to maximize your course sales with a 3-part hybrid marketing method...