Such A Vibe Podcast

In this episode, Kate breaks down the importance of understanding what your business is actually selling beneath the product itself.   She shares how she realized her real value wasn’t simply “branding,” but pattern recognition — the ability to identify friction, spot disconnects, diagnose perception problems, and see the details that affect growth, momentum, positioning, team dynamics, and execut...

In this episode, Kate breaks down the hidden ways founder identity impacts company growth ... from perception, consistency, and confidence to team dynamics, decision-making, environment, visual authority, and execution. This conversation explores why founders themselves are part of the growth infrastructure, and how the smallest details often create the biggest shifts in trust, culture, leadership...

Welcome to Such A Vibe — a podcast about brand strategy, perception, growth, culture, and the details that make certain brands, founders, and experiences impossible to forget. Hosted by brand strategist and creative director Kate Obert.

In this episode, I explain why marketing doesn’t solve misalignment — it exposes it — and how inconsistencies in identity quietly erode trust, momentum, and conversion. I share common micro-signs your brand may be experiencing this and how to quickly audit whether visibility is helping or hurting your growth. If marketing feels heavy, scattered, or ineffective, this episode will help you see why —...

What are you actually building toward? In this episode, I explore why many founders and leadership teams feel stuck even when growth is happening — and why the issue is rarely strategy. It’s identity. We dive into how identity clarity shapes decision-making, alignment, and momentum, and why companies that define who they’re becoming move with far more coherence and ease than those chasing growth a...

In this episode, I reframe time management as a brand signal — not a productivity skill. I’m not talking about hacks. I’m talking about the things I notice immediately when I’m deciding whether I want to work with a founder.   Because it always comes back to this: How you treat time tells me how you’ll treat growth.   In this episode, I unpack: • The pattern I see when founders say “everything is...

This episode is about how brand and founder misalignment quietly erodes referrals, momentum, investor interest, and opportunities. We go through what misalignment is on a micro-level and very specific details on how this shows up in your brand (it'll give you a quick audit to see if this is happening for you) and I'll walk you through how to solve the problem.   If we haven’t met — I’m Kate. I’m a...

The way you show up, speak, and interact within your brand tells people everything they need to know about what it’s like to work with you. In this episode, I’m sharing real examples, breaking down why communication (one of the 7 brand gaps in my Brand Presence Audit checklist, linked below) is one of the fastest ways to either elevate or erode your reputation, and giving you tangible tips to tigh...

Your appearance literally changes the way people treat you—and more importantly, how you behave. This episode breaks down the real psychology behind style and why your outfit has less to do with trends and everything to do with strategy, identity, and energy alignment. We’ll dive into: Why Hormozi’s tank top works (and what it says about brand clarity) How your style affects other people’s behavio...

This is the episode that started it all—the cornerstone of everything I teach, believe, and build. In this deep-dive solo episode, I’m breaking down what it really means to be “such a vibe”… beyond just aesthetics, trends, or cute outfits. We’ll go all the way back to the origin of the word vibe, through my personal story of not fitting in, to discovering my signature frameworks—The Such A Vibe Me...

Feeling overwhelmed by morning routines that promise success but leave you feeling stressed? In this episode, I share how I simplified my mornings and created a life-changing routine that energizes me, keeps me grounded and reduces anxiety—all without the overwhelm... with ONE SIMPLE TASK.   I dive into: • Utilizing caffeine pills to your advantage  • How a simple brain dump practice transformed m...

In this episode, I’m sharing a raw, real-time moment as I head to an event in a completely new industry, feeling uncertain if my outfit is the “right” vibe. It’s the first time in a while that I’ve questioned if I fit in—and it’s all uncharted territory. I dive into the emotions of walking into a new space, representing my brand, and how I prepared myself to be confident, even if I might stand out...

In this episode, we’re diving into the fascinating world of love languages—specifically how I’ve been using them to build stronger, more connected relationships with my kids. I share my journey of discovering each of my children’s unique love languages, how I’ve tested and adapted my approach to meet their individual needs, and the surprising ways it’s transformed our bond. Plus, I reveal my own l...

I've been getting a lot of questions about what you should keep or donate during a closet audit. And want to know the most FAQ: skinny jeans. They're currently not in trend so should you keep them?? In this episode, I talk about the importance of maintaining staple items in your wardrobe, even if they aren't currently on trend, emphasizing the timeless nature of pieces like skinny jeans and leathe...

I recently had the chance to listen to a series of pitches at an event, and let me tell you—there were some major takeaways about what to avoid and how to show up as your best self. Whether you’re pitching to investors, speaking at an event, or simply walking into a room full of potential clients, the way you present yourself is everything. It’s not just about what you say—it’s about how you say i...

Have you ever dealt with the "mean girls" in business (or, life)? Haven't we all... In this episode, we dive into strategies for handling social cliques when entering a new space, such as a club or professional environment. I recently spoke with a friend facing this challenge at her new job, and we discussed the importance of self-confidence and presenting oneself with a magnetic presence. It was...

Over the last week, I've had two opportunities (randomly, but not) fall into my lap while I'm not actively working. This all happens because of the strong brand presence I've built over the years. It's easy for me to say "here's why you should do XYZ" but if you're anything like me, before you spend your time/money/energy on something, you need to *really* see the results and how it works; that is...

I've been on this journey to create the best at-home vanilla latte for YEARS now. Every time I figured it out, I'd learn something about how an ingredient wouldn't work for my body so I'd have to start all over to switch it up. (I share a little bit about that) But recently, I've switched over to Matcha and that's a whole other beast in and of itself. I learned something fascinating as it pertains...

In this episode, we explore my exclusive vibe guide, a trend forecasting tool praised by industry professionals. This guide not only predicts upcoming trends but also provides practical advice on integrating these trends into your life and style. With a focus on the upcoming fall season, I discuss a few trends (both in fashion and life in general) I'm feeling that are coming up.  Don't miss out on...

I'm sharing with you the best exercise I've come across to help you figure out your revenue-generating activities. And also going deeper in determining the emotions behind the actions. This has been a major discovery within my brand and has been so helpful in generating the right leads and clients.      LINKS: To dive deeper into figuring out your style, click HERE To connect with me on Instagram,...

In this episode, I'm answering style FAQs I've received from you. Everything from how to align your workout clothes with your style to how to feel cohesive throughout the seasons to what to do with nostalgic pieces and more!     LINKS: To dive deeper into figuring out your style, click HERE To connect with me on Instagram, click HERE To schedule your free Vibe Check call, click HERE To learn more...

Do you ever get stressed out when it comes to figuring out gifts for people? Do you feel like you must spend $X amount or else it'll look like you don't care enough? In this episode, I'm sharing how I think about finding gifts and giving you my tips on intentional gift-giving. I also introduce you to my iconic gift guide, designed to make your gift-giving process effortless and intentional. Whethe...

I was recently asked: "How do I look rich when I'm not rich?" I thought this was such a great question, I wanted to cover it on my podcast to open the conversation with all of you! In this episode I'm going to go into how to present yourself in a way that attracts high-level clients to create the results you desire. (I'm sure this isn't what you think it will be) We'll explore how to create an eff...

In this episode, I dive into the common dilemma of feeling lost in your own closet and introducing you to the concept of a "closet audit"—a practical and transformative approach to evaluating your wardrobe. From performing a social detox to identifying high vibe, neutral, and low vibe pieces, I walk you through each step of the process to help you curate a wardrobe that truly reflects your style....

In this episode, I share my unique methods for using Instagram albums to enhance your style and visualize your next-level self-concept. Discover how to create specific albums for outfits you already have and those you wish to acquire. Learn how to curate an album that helps you embody your future self by saving posts that resonate with your goals and aspirations. Tune in for practical tips to elev...