Kate Obert
Such A Vibe Podcast
Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something. Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture. Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional reso...
Author
Kate Obert
Category
Podcast website
Latest episode
May 27, 2026
Where to listen?
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Episodes
14: Optimizing Your Instagram To Increase Sales 01.08.2024 25:57
In this episode, we dive into optimizing your Instagram profile, which is now the new business card. Learn how to pass the five-second test, ensuring that visitors instantly understand who you are, what you do, and how you can help them. Discover tips on choosing the perfect username, profile picture, and crafting a compelling bio that resonates with your ideal audience. We also explore the import...
13: How To Audit Your Brand 01.08.2024 19:39
In this episode, I'm sharing with you my exact framework I take clients through when I audit their brand. You're going to discover what a brand audit is, why it's crucial for your business, and how to conduct your own. We'll walk through the process step-by-step, covering when and how often to perform these audits to ensure your brand remains aligned and true to its core values. Whether you have a...
12: Mastering Online Shopping 17.07.2024 23:26
If you're a busy professional, a mom with minimal time to shop, or someone who loves the convenience of shopping from home, this episode is for you. Overwhelmed by the options online? Worried about fit, quality, and returns? I've got you covered. I’ll share my top tips and strategies for mastering online shopping, so you can find pieces that make you feel fabulous and align with your personal styl...
11: From Losing Myself to Total Alignment & Purpose 08.07.2024 20:54
Take a walk with Zeus and I as I get very raw. I start by sharing the reason why I care about the work I do is because I vividly remember a time when I felt completely lost... I didn't know who I was. I get into my experiences with shadow work and how observing my children's innate sense of self helped me understand the significance of fostering one's true identity. I talk about the challenges of...
10: Non-negotiables I Schedule Into My Calendar To Stay High Vibe 02.07.2024 14:55
As an entrepreneur, maintaining a high frequency, creating (and keeping) momentum and managing your emotions is like 95% the game. In this episode, I tell you the 5 things I schedule into my calendar monthly + the 7 things I schedule into my calendar on a weekly basis to keep my energy at a high frequency as consistently as I can. Whether you're a busy entrepreneur or a parent managing a hectic sc...
9: EVERYTHING You Need To Know About Brand Shoots 28.06.2024 29:10
If you take photos, this episode is for you! I break down my entire process I use for myself and my clients for planning brand shoots. Whether you're working with a professional photographer or going out solo with a tripod, these actionable tips will elevate your brand's aesthetic. Learn how to plan and execute stunning brand shoots, from creating mood boards to choosing the perfect outfits and lo...
8: How to Use Fashion to Attract Your People 26.06.2024 11:02
In this episode, you'll discover how your style can be a powerful tool to attract your vibe of people, whether in personal or professional settings. I'll provide actionable tips on how to dress intentionally to emit the right energy and frequency, attracting those who resonate with your true self. Whether you're aiming to boost your confidence, create a cohesive brand, or simply want to feel fabul...
7: Ditch the Overwhelm: Easy Podcasting & A Unique Instagram Strategy 17.06.2024 15:17
Join me for a laid-back chat by the pool as we dive into the exact process I use for podcasting. After feeling overwhelmed for years by how it "had to be done," I decided to embrace my own way—keeping it simple and doing what feels good. There's no right way to do something; it's about finding what works for you and your business. In this episode, I also share a unique Instagram strategy you likel...
6: Beyond Neutrals: Harnessing Color for Impact and Confidence 08.06.2024 18:06
In this episode, I share my insights on the transformative power of color in personal style and branding. Recorded during my alone time in the car, I discuss the importance of moving away from neutral tones and embracing colors that truly resonate with you. I explain how different shades can evoke various feelings and how to find the right colors that align with your energy. I also delve into the...
5: Get An ROI From Getting Your Nails Done 08.06.2024 9:51
Today I'm sharing the way I think about getting my nails done. Like everything else I do, this aesthetic experience has a very specific strategy that I dive into on this episode. I talk about how choosing the right nail color can impact your mood and energy, how to use color psychology to make intentional decisions and more. Learn how to harness the power of style and color to elevate your vibe an...
4: 3 Steps To Figuring Out Your Unique Value Proposition 08.06.2024 8:22
In this episode, we dive into the importance of personal branding and introduce my signature three-step reflection system, the Image Challenge. I added a free worksheet HERE with all of the exercises I mentioned in the podcast. Whether you're just starting out or looking to refine your established brand, this episode is packed with actionable tips to gain clarity and confidence. We'll go through s...
3: How To Find Your Style & Vibe 08.06.2024 17:44
This episode is all about helping you discover your unique vibe. If you've ever felt frustrated or confused about your brand, this is the episode for you. I'm giving you two of my signature exercises designed to help you find clarity and confidence in your style. First, you'll learn how to eliminate overconsumption and rediscover your creative voice. Then, I walk you through creating a mood board...
2: 3 Simple Changes for a Cohesive Aesthetic in Your Kitchen 07.06.2024 7:13
Living life as such a vibe means being intentional about every element of your life, especially the moments that feel mundane. For me, that was my kitchen experience... so today I'm walking you through 3 simple, easy tips that you can immediately implement to make your kitchen experience more of a vibe! LINKS: To connect with me on Instagram, click HERE To schedule your free Vibe Check call, c...
1: WTF is Such A Vibe? 07.06.2024 11:09
In this introductory episode, I delve into what it means to be "such a vibe" and what you can expect from future episodes. I'll be talking about the importance of intentional choices in fashion, branding, and daily life to boost confidence and attract the right opportunities. You’ll learn how to harness trends, develop a personal brand, and create environments that elevate your energy. Whether you...
Unlocking Your Ultimate Vibe: Style, Confidence, and Cohesion 06.06.2024 0:41
Welcome to the Such a Vibe podcast! I'm Kate Obert, your host, and I'm here to help you become such a vibe. As a brand consultant and stylist, my gift is helping you figure out your identity and style and then translating that into an aesthetic that makes your whole life feel cohesive and flow. From the clothes you wear, to how you show up online, to the spaces that you hang out in, it's all about...
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