Success With Jewelry Insiders

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering: What shows we walked   All of our thoughts  The power of community  Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #49. This week, we discuss holiday planning. We'll be covering: When to start  Where to start  Why it's so important  Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: Why's it important to audit your brand, and how often should you do it? What are the steps to auditing? How to create an action plan and what to do after the audit Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #47. This week, we're going to help you establish or level-up your branding.   Is your brand strong enough? Should you establish a new brand or refresh your existing brand? If you're interested in exploring brand development further, what to prepare and what research to do? What to do next? How much will that cost?   Please visit https://SUCCESSWITHJEWELRY.com to join the conver...

Welcome to episode #46. This week, we're talking about branding for jewelry businesses. What is a brand? Elements of a strong brand How to define your brand Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta. What is Threads? Our initial reactions about this new social media platform How to use it for your jewelry business Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates, including: What's new on Instagram? How to use Broadcast Channels.  What should you focus on?  Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #43. This week, we're answering all your marketing and sales-related questions!     We cover:  How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample?  What is a reasonable minimum order for a first-time order? Dollar wise...

Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are interested in pursuing retailer partnerships. We cover:  What are trade shows    How to decide to do one Preparing after you sign up    Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about:  Where to start Creating an outreach strategy Important things to consider Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about: Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question? What are some signs that it's time to do a refresh?  When's a good time of year to get started, and how can you begin the process?...

Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs: Why it's important  How to get started  Tips for continuing to nurture your clients Links mentioned in this episode: CRM Template - https://docs.google.com/spreadsheets/d/1ZKS83F680Ye7AYsfI2IejmXf8qRzJ-zZkCMFG5DewPE/edit Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this e...

Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a product drop, the launch of a new service, or the beginning of a discount/sale. We're covering:  Tips for planning ahead When and how often to promote your launch What to do after the launch Please visit https://SUCCESSWITHJEWELRY.com to join the conversat...

Welcome to episode #37. This week, be talking about how to best manage your marketing calendar. In episode #15, we gave a brief overview of content planning, but this one will zoom in on plotting out important dates. What's a content calendar, and how can you start with a blank calendar? What should you be filling in, and how do you work backwards from important dates? Common mistakes to avoid wit...

Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content. What are the options and which do we recommend?  What are the benefits of using an app to plan and schedule your content?  Why planning your content is so important. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this ep...

Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms. Why does Pinterest matter in 2023, and why should you consider incorporating it into your SMM strategy? What are the best practices for Pinterest? What can you expect when you start optimizing your Pinterest? Please visit https://SUCCESSWITHJEWELRY.com to join the conve...

Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically: What is it? What are the pros and cons?  Should you get verified?  Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically: What is it, and how does it work?  What are the pros and cons?  Who should use it, and how should you use it? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Brands and links from the episode:  Esqueleto: https://...

Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically: What is it, and how does it work?  What are the pros and cons?  Who should use it, and how should you use it? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics. Brands and links from the episode: Di...

Welcome to episode #31. This week, we'll be talking about the AI tool ChatGPT. More specifically: What is ChatGPT? What are the pros and cons of using ChatGPT?  How can you use ChatGPT in your business and jewelry marketing? Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage of business and business goals. More specifically: How much to invest based on revenue and stage of business growth What you should be investing that money in What can you expect things to cost? What to do if you don't have the money to invest  Pleas...

Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best practices for each one. More specifically: What's going on with Instagram? Social media platforms to consider and best practices for each How to choose which social media platforms are right for your jewelry brand   Links mentioned in this episode: Ge...

Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically: What's content marketing, and how is it different from other types of marketing you're doing? What are the common types of content marketing? How do you know that content marketing is right for your business?  Links mentioned in this episode: Mejur...

Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically: A look at Q1 so far and what's changed  What to focus on in your business  Tips to take action  Links mentioned in this episode: Nike X Tiffany & Co. - https://www.tiffany.com/stories/tiffany-and-nike-air-force/ Please visit https://SUCCESSWITHJEWELRY.com to join the conver...

Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider trying some of these more advanced email tactics. More specifically: What's segmentation, and how can you start taking advantage of it? What's A/B testing, and how can you implement it? What are some other more advanced ways of optimizing your email...