Success With Jewelry Insiders

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother's Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through More info about planning ahead to make the most of seasons and holidays. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around th...

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it's important. We also share more ways to build trust with your audience. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.  

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also share what makes a "good" email and current trends in email marketing. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #70. In this episode, Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling".   We'll share tips for clienteling and one-on-one outreach.   How to engage in direct outreach to your wholesale prospects.  Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee Laryssa talks more about her own personal experience hiring employees and building her team Please visit https://SUCCESSWITHJEWELRY.c...

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? Our totally unfiltered take on how social media marketing will evolve this year for jewelry brands Please visit https://SUCCESSWITHJEWELRY.com to...

Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We'll what we think will be important to focus on in the upcoming year. We'll reflect on 2023 and share some tips for starting the year strong. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.  

Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning.  We'll share how to get started planning your year  We'll dive deeper and share more details about creating your plan and specifically content planning Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Hello! We're off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too!  Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we're proud of you.  We've said it before and we'll say it again, we appreciate your support. And the best gift you could give us is a review! Or even leave us a commen...

Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We'll share tips for setting your 2024 goals We'll talk through setting our own goals for the upcoming year Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars How to work more "on" your business instead of "in" your business Please visit https://SUCCESSWITHJEWELRY.com to join the conversation...

Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas.  A brain dump of ideas for the upcoming year that you can use! Some of the most exciting things we saw other brands do this past year and trends for next. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, now's an awesome time to start preparing for 2024 to set yourself up for success in January. We'll be giving you: A structure for the content challenge, including steps for how to set yourself up and how much time you should spend doing each step Tips...

We're wishing you a very happy Thanksgiving, and we'll be back with a new episode next week!

Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events.  Tips for a successful event  The importance of follow up Collaboration and event ideas Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you!   What does this mindset look like, and how do we see it manifested most often? How can you work to improve your mindset?  Examples of brands tha...

Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover:  What makes a good gift guide?  Tips for creating and promoting your gift guide. Other things you can be doing now to have a successful holiday season. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business.   What is AI and what do we think about it?  Can AI help your business? Ways you can consider using AI in your business Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering: Why testimonials are so important How to get them from your customers Where to share your testimonials and how to leverage them in your marketing. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics...

Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover: Why should a jewelry brand consider wholesale?  Tips for a successful wholesale strategy Some of the biggest mistakes brands make when it comes to wholesale Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this e...

Welcome to episode #54. In this episode, we'll cover why it's important to be passionate about your brand and share that passion with your target audience. We discuss: Tips for sharing your passion   What to do when you're feeling burnt out Brands that inspire us with the way they share their enthusiasm and passion. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this e...

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover: Why you need to promote a promotion in order to see results How much lead time as well as where to promote What to do if your followers/subscribers aren't responding in the way you hope Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around thi...

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We'll cover… Why is marketing valuable?  Is the cost worth it? How much does marketing actually cost?  Consultants, advertising, photoshoots, etc  If you were a brand, where would you spend your money?  Please visit https://SUCCESSWITHJEWELRY.com to join the conversation arou...

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering: When to start promoting holiday What are some promos and discounts you can offer? What to do if you never discount your products? Other ways to really make the holidays feel special for your customers Please visit https://SUCCESSWITHJEWELRY.com to j...